Direct mail "confidential" question

9 replies
Hey guys - I've written on envelopes before, I've printed testimonials, etc.

But, what about just one stamp? Where would you put a "confidential" stamp on a larger (10"x13") envelope for best effect?

Thoughts?

I also want to abide by mailing guidelines of course.
#confidential #direct #mail #question
  • Profile picture of the author Same
    Just mark on bottom/upper left corner, use larger print and will be fine.

    Or just go to shop and buy confidential envelopes << That works great, but it seems a bit funny for me. ( Like in movies about SPY or CIA/FBI )
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  • Profile picture of the author econnors
    I may be a different breed, but the "Confidential" stamp doesn't work for me. I normally always see that as junk mail. As a matter of fact, I can't think of any mail that comes that way that isn't junk.

    If I were sending direct mail, I would probably hand write (you can get fonts that can make your envelope look handwritten) on it. That little touch can make a world of difference for me, anyway. I will open a handwritten envelope right away because it feels more personal. Or, in the case of business, you would think a handwritten envelope would contain something written by a customer.
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  • Profile picture of the author dropbear
    i wouldn't use the stamp, makes it look like junk mail. I would focus on the envelope itself, especially if you are going large..Use the First Class envelopes rather than the manilla ones, does get a better open rate..
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  • Profile picture of the author Nathan Alexander
    Thanks guys for your feedback. That's the kind of opinions and help I was looking for.
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  • Profile picture of the author Cay78
    Yo, what's up Nathan?! Hope you are well. I would have to agree with everyone else and say that a confidential stamp isn't necessary!

    I see you mentioned the 10 x 13 envelope

    P.S. Got another call from a prospect on Friday with that 10 x 13!

    TTYL.
    Signature

    There are 2 types of people in this world....those who get it and those who don't. The ones that get it know exactly what we are talking about. The ones who don't are left scratching their heads.

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    • Profile picture of the author Nathan Alexander
      Originally Posted by Cay78 View Post

      Yo, what's up Nathan?! Hope you are well. I would have to agree with everyone else and say that a confidential stamp isn't necessary!

      I see you mentioned the 10 x 13 envelope

      P.S. Got another call from a prospect on Friday with that 10 x 13!

      TTYL.

      You have no idea how much I'm loving you...AND hating you, lol! We'll have to talk later, funny stuff
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  • Profile picture of the author Johnny12345
    Hi Nathan,

    If it does NOT look like junk mail, a large envelope will usually at least get opened. (Probably because it stands out, looks important, or creates some degree of curiosity about what's inside.)

    Anything you can do to make it look "personal" will help. So DON'T use a stamp -- it just screams "mass mailing." As "econnors" suggested, I would hand write it. (And don't use HUGE letters -- it's probably best to keep it subtle and "professional.")

    Depending on what you're mailing, you might even want to test sending your letters out via Priority Mail (about $5) to your *VERY BEST* prospects. Those envelopes WILL get opened.

    John
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  • Profile picture of the author agonce
    hey Nathan, what is the 10 x 13 method? is there a wso about it?
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    • Profile picture of the author Nathan Alexander
      Originally Posted by agonce View Post

      hey Nathan, what is the 10 x 13 method? is there a wso about it?
      No, it's just in reference to mailing in a more targeted fashion in my case. I'm sending mail in a slip cover that I don't want bent.
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