Pinterest Marketing 101

by franchine

Posted: 12 years ago 16 replies

OFFLINE MARKETING

Social media marketing is a good web site traffic generation tactic. Pinterest is currently gaining a lot of hype in the marketing industry. Pinterest is just like Facebook but instead of using status updates in words, you upload images which are called 'pins.' The three strategies used to generate traffic to your web site with Pinterest are:

1. Pinning images from the site promoted
2. Repinning images of others (the more you share, the more people would share your pins too)
3. Commenting on pinned images

There are lots of things to take note with Pinterest marketing, but one important thing to do today is to make an account and get oriented with the system. One thing though, Pinterest works by a 'referral system.' So won't be able to create an account without an invite or asking Pinterest directly for an invite.

#101 #how to blog #marketing #more web site traffic #pinterest #social media marketing

beeswarn 12 years ago

This is an odd kind of post for an offline marketing forum
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- iAmNameLess 12 years ago
  
  Originally Posted by beeswarn
  
  This is an odd kind of post for an offline marketing forum
  
  It is... and my thoughts on pinterest are that it isn't going to be an effective marketing tool for everybody.
  
  The hype built around pinterest is dying out. They are actually LOSING traffic at this point, but of course that is because of the hype dying out, they will continue to gain but I have to wonder who is going to buy them out? Twitter? Facebook? Google? Microsoft?
  
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beeswarn 12 years ago

Odd, you know, because it's another fashionable, silly "me too!" way of doing online marketing. Just saying.
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- syndramdesigns 12 years ago
  
  I love Pinterest for building up a clients web site for them. It ranks very easy and google is giving it a ton of love as long as you set it up right. I have used it for car lots, tattoo shops, and some craft shops and besides the boost their own web sites are getting all of their pinterest accounts are on the first page of google also for many different keywords.
  
  Rich
  
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Aussieguy 12 years ago

Pinterest is very popular with my wife & all her friends. Certain demographics are definitely going to be hanging out on there. Whilst ever that's the case, it can no doubt be utilised. Just another tool in the arsenal (that will no doubt bring on a slew of WSO's lol)...
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- JamesCx 12 years ago
  
  Originally Posted by Aussieguy
  
  Just another tool in the arsenal (that will no doubt bring on a slew of WSO's lol)...
  
  So true. It's already started! :rolleyes:
  
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Tjalling 12 years ago

This isn't an offline marketing thread indeed.
But you are right about the popularity of Pinterest at the moment. You have given just a basic description on how to use Pinterest as a Marketing tool, but I got to say that it's true. But by just ''repinning'' or commenting you aren't there. Deciding what to pin or repin is important. Your description is also very important. It's got to be catchy, unique, and it needs a CTA.
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Paleo ontbijt
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brandonthomas Banned 12 years ago

If you want to grow your site's traffic add Pinterest button to Your Website because Pinterest becoming more and more significant in the social media marketing campaigns.
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Amith 12 years ago

Thanks for sharing this information..
Regards
Propertystr
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MrLeaVelle 12 years ago

I get it.... So who wants to invite me? It would be highly appreciated.
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- weheartcontent 12 years ago
  
  Originally Posted by MrLeaVelle
  
  I get it.... So who wants to invite me? It would be highly appreciated.
  
  I have a ton of invites lol if you want some. Shoot me your email address and I'll give you one
  
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sdentrepreneur 12 years ago

I set up Pinterest Accounts for my clients along with Facebook, Twitter, Google+, YouTube and Google Maps. I recorded a training video for Online Marketing Institute on Pinterest Marketing for Business. Here is the link to video, no pitch, training only :-)

Pinterest Marketing For Business - Flash (Original Size) - 20120228 02.52.31AM - Mike_Angiletta's library

James Hickey
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contentment1st 12 years ago

If you honestly believe that Pinterest has no place in Offline Marketing, you haven't done your due diligence.
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Joe Karl 12 years ago

I think for sure that applying the principals of business to the fundamental aspects of social media is something that any large and small businesses should consider I think Pinterest Will become massive over 2012
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bostoncitymass 12 years ago

As far as offline marketing it can be great for certain industries.

Hair salons do well with it because you can pin pictures of people that just got their hair done and others can see what a good stylist you are.

Bands can pin pictures of their last gig.

Restaurants can pin pictures of their dishes.

The list goes on and on, you just have to be creative. And it tends to work best with a B2C company and not really a B2B.

And all of your pictures can be linked to a page that has a coupon or some kind of offer on it to entice people to use your service or product.

The traffic has died down on it though, they might be suffering from the G+ syndrome. Once the hype dies down is when you will really see it it can stand on it's own two legs.

Time will tell but might as well take advantage of it now.
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addaminsane 12 years ago

All right ! lets all pollute my new favorite website lol
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