How I get Paid 50-100k per Internet Marketing Client

19 replies
How I get Paid 50-100k per Internet Marketing Client


Let me tell you why I am writing this.
I have been on this forum for 4 years.
During that time I have bought everything you can imagine in WSO's and UNLIKE many that seem to complain about everything, I can say it has been money and time well spent!

I owe this place! I owe the people that have taken time encourage myself and others here and teach us lessons through their experience.


If you understand or are willing to learn about getting sites ranked, building networks of sites, using outsourcing, training and keeping staff in countries where you can leverage a buck, video marketing, testing, reporting etc... then there is ZERO reason you should not be completely financially free and living a great life in a reasonable amount of time!

I know there are MANY of you here with these skills and some not too far off.


What I do can work for ANYONE, the only issue is if you have the knowledge yet AND can make the decision to make this much money.

Pay attention to that last sentence. I will try to help with both of those points. Don't get bummed out if you do not YET have the knowledge because like me you can learn it over time and I will provide some of the information you need below.

In regards to making the decision I hope that my story will encourage you to make the decision to get paid 6 figures for one deal or be totally financially free with just two or three clients!

I also hope that other Warriors will add to this thread.
Tell us how you made your decision to get paid for value, what motivated you and what you did to get it.


There is a misconception that making $100,000 per client is more difficult than making $2,000.

I can tell you that I have had both types of clients and more often than not I HATED the sale, work and experience of the 2k client.


WHY DO BUSINESS OWNERS PAY ME SO MUCH?


100k for one project, 50k for a launch, 10k for a consultation?
I am NOT a genius! You can learn what I know, so why me?


ASKING FOR IT AND TAKING RESPONSIBILITY!


First, I ask for it. This sounds stupid but it's crucial.
Think cars. Most people cannot afford a Jaguar or Ferrari right?
BUT does that keep Jaguar or Ferrari from advertising? Of course not!
There are enough people that can afford them to keep them in business!

By the same token there are enough companies out there that can afford a 50-100k internet marketing initiative.
PLUS they are not who you think they are! You are probably picturing big corporation's right? WRONG!

Do you have any idea how much money you could make a plastic surgeon or cosmetic dentist if you dominated the web for him?
If your baby brother, sister or other family member was a plastic surgeon tell me you could not flood them with business!
Any idea how much these poor guys get taken for in full page magazine ads, billboards, Yellow Pages?

ALSO NOTE that by asking for it (advertising for 50-100k clients), clients that legitimately have a need for that level of service will find you AND
believe it or not you will be rare! Go on the web right now and see how many 50k-100k Internet marketing packages you can find.


Next, I take RESPONSIBILITY and deliver what matters!
Return on investment! (and you can too)
This part is crucial. I am NOT suggesting you should take a pile of money and deliver crap results!

You are delivering value if you make business owners more money in profit than you cost them!
Read that again! You are delivering value if you make business owners more money in profit than you cost them!

Do you have any idea how often business owners LOSE MONEY on advertising? ALMOST ALWAYS! Buy they say, oh well that's the cost of business.


If you are on this forum you at least know that there is nothing in this world, that if done properly can deliver the same return on investment as the web. We are seriously just in the days of the Wild West on this, really!

The world of Internet Marketing and SEO is filled with a significant amount of voodoo crap! A bunch of people promising NOTHING as far as return on investment for the client.

I see SOOOOO many times in WSO's where you are told "don't promise results!" or "Don't promise they will make money!"

What a load of crap! Why should any business owner pay you for lack of results!

That may fly for a few hundreds bucks but you best not try that with a 6 figure client!


Want total financial freedom with just 2 or 3 clients?
Make it your business to learn the skills necessary to spot the right business and get them solid returns.
Make it your business to learn to negotiate the true value of what you can bring if they commit properly to you.
Give their project the attention it deserves and it will all work out!

Every client is different but here is how I get them and keep them.


1. Learn how to spot a client that could pay you 50-100k and profit from it. You need to make it your business to find out the potential of their niche in their geography. Find out how much they make yearly, could make yearly, spent yearly on useless advertising, if they are scale able, do they even understand and track sales conversion, their cost per call, their cost per web lead, follow up marketing etc... Now many of the folks on this forum can easily learn all this stuff. It is really not any harder than niche research and asking questions.


DO NOT under any circumstance take a pile of cash from a client that you know is doomed to failure! If their business idea sucks, they are not scalable etc.. just walk away! First it would make you an ass to take their money if you know deep inside these guys are delusional in their business or expectations! Second Karma is gonna get you!



2. Take time to educate them to your true value. If someone can pay you a ton of cash you should be willing to take RESPONSIBILITY for positive results. THE REAL VALUE YOU BRING is taking responsibility! Business owners are stressed. They cannot find a great quarterback to handle their advertising. THEY NEED a "partner" that will just take that off their plate, provide them results and reports and be a sounding board for other initiatives.

They should not have to tell you how many sites to build or be worried about algorithm changes or the latest trends. You should be doing the research on what it takes to help them dominate their niche and do whatever it takes to get it done. If that means 5 sites, 2 bloggers, 500 articles, 50 videos, whatever, it's on you! That's why you get the big bucks! BUT IF YOUR BEING PAID PROPERLY ND IT'S WHAT YOU DO ANYWAY IT IS FUN!!!!

I JUST NOTICED EVERYONE READING #2 START TO PANIC RIGHT? What do you mean I NEED TO TAKE RESPONSIBILITY?

Don't worry its not that hard!
The reason it is not that hard is because if you are skilled, getting paid enough to NOT be stressed or have to sign other clients AND the client is willing to commit to such a budget you should easily be able to run circles around his competition!

YOU SHOULD ONLY BE HAVING PROBLEMS DELIVERING IF you completely lack IM skills, are too proud to bring in other experts when you need them, are not willing to give the project the attention it deserves, do not make use of efficiencies like outsourcing, VA's etc... and for some strange reason you have hit a niche where the other 10 guys trying to get to page one are more committed than you and your client.

The last thing I am going to say on this I have gained from personal experience.

Many will be frightened to take on RESPONSIBILITY for delivering real results or being paid a large fee BUT honestly it is MUCH easier to be responsible and automate processes for two or three great businesses than it is constantly trying to figure out where your next 2k client is coming from. The peace that comes from focusing on two or three tasks, doing it well, getting paid well and contributing to the success of others is absolutely amazing.

I hope this helps you in your business!

I am in the fortunate position, thanks to what I am recommending to you, that I often turn down clients. It is nice to be able to pick who you work with and the niche you will learn. It is worth the effort to develop the skills, team and resources necessary. It is worth taking responsibility.
#client #internet #marketing #paid
  • Profile picture of the author flightrisk
    How do you get your foot in the door for a 100k client? Are you prepping them for a 100K price tag? or with these clients its like someone buying a Ferrari they already know what this is going to cost.
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    • Profile picture of the author Peter Lessard
      There are a few different ways.

      One is to put out relevant information or tips on how such an organization should market online. Keep in mind that a 50-100k client is really often just a 5k-10k client (at a city level) doing business in 10 or more cities.

      It is also a good idea to market entry level services but then when you respond to them gently introduce them to the fact that you could handle everything and take them to the next level.

      So for example they may come in considering some video marketing but you can offer insight that makes them want to consider you for taking over the big picture. Of course this starts to get easier when you can start to drop examples of what you have done for others.

      Truly if I really think about it my biggest deals have always been landed by never really trying to sell anything to anyone. I have just given my advice, free, in the form of video or email and when it made sense to them they gravitated to me and I would introduce the idea of "partnering" with an IM'er to get them where they want to go.
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  • Profile picture of the author iAmNameLess
    Thank you... for making an informative post that I enjoyed reading. With the title you had, I thought I was going to see a plug for a future WSO or preselling but man, you did a great job.

    You also gave me something to really think about.. I DO believe in profiting from a mixture of margin and volume... to find the fine line between the two but you're definitely getting my brain going by thinking about certain niches to really target.

    EDIT: Also, I'd like to add that compared to most, I am higher priced. I understand adding value, and have actually had some major accounts but I haven't had success with 100K+ accounts. I tried focusing on fortune 1000 companies and really going after them, but only got a couple of them and it isn't what I really wanted, price wise.

    I don't like at the end that you say your biggest deals have been by not trying to sell anything. I don't believe that at all... You wouldn't waste your time if you weren't trying to sell.

    I'm trying to get hooked up with a corporate chain for a big deal which will probably be around 175K, but I've been working on that account for the last 3 months and it still feels that we're months away.
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    • Profile picture of the author Peter Lessard
      Thanks for the kind words and glad you enjoyed the post.

      In regards to the "my biggest deals have been not trying to sell anything" I guess what I am trying to say is that by just focusing on giving the client something of value before I ever got paid, the sales have taken care of themselves. Hec I have given some guys 10 hours of my time over a few months, never discussed money but then I get a call from someone that they sent my way that buys.

      About your corporate 175k deal do not worry too much about timeframe, one of my big deals was a year in the relationship building process and then sometimes it is 48 hours lol , you just never know.

      I am also really big on a monthly retainer or fee with a percentage of gross sales. This makes sense to business owners. Just don't be lured into the no money upfront and we will pay you if we make money types of deals. I stay away from those for one big reason. No money down generally means NO commitment on the part of the client. If I get a 10-20k retainer you can rest assured the President is taking my call.
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  • Profile picture of the author sdentrepreneur
    Great post, I have landed some $20K per month clients but I outsource most the work which cuts into my net profit.
    You must have done a great job of branding yourself.
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    • Profile picture of the author Peter Lessard
      Hi James,

      To keep profit margins decent and to ensure top quality work I have taken the time to develop my own outsource team. You lose too much if you outsource the thinking/management parts but if you retain/train your own team, in areas of the world that you can leverage a buck you can do really well.

      I am also a software developer with a corporate background as a team leader so I am big on building systems. Basically I have so much documented process that I could flip all my VA's and stay up and running.

      I have made it a practice that when I find good VA's I treat them like gold! Pay them twice as much as anyone else, paid holidays etc.. and they stay loyal and do great work.
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  • Profile picture of the author ADukes81
    Excellent post. A common problem for a lot of peeps is undercharging. I am extremely guilty of it. I wish I had read this post before I sent out my proposal to a PI attorney. Realizing I am basically giving away the services I just offered him.

    Live and learn, I guess.

    Thanks again for getting my wheels turning.
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    • Profile picture of the author Peter Lessard
      Hey ADukes81

      Each client that you do good work for is your un-mined gold!

      Anytime I get a job I video screen capture their current standing and then continue to compile results. It is a piece of cake later to communicate with the same kinds of clients in different cities and get them to watch your "results video".
      Conversions using this method are killer!
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  • Profile picture of the author TheShark
    What - I can't get rich with a single email or phone call in my underwear?

    Being both a marketing business owner and a law firm owner - I can confirm the truth in your words from both sides of the fence.

    I'm just finishing a nice deal with a small family business that has 7 offices (and opening 3 more in next 3 months). It took me 4+ months to do the deal - it started small to build rapport and trust (only a few thousand at a time) - we've both made each other money.

    I can't tell you the # of people, strangers, that want me to sign a year long contract for SEO, google, Facebook, etc. for my law firm = for high dollars based upon a phone call or email...many have "threatened" to take their great deal to my competitors - and many have, I've NEVER seen them actually deliver. One that wanted $1700 a month or would go to my competitor managed to take his site from #9 on page one for the main keyword to #37 last time I checked. - well known Internet Marketing company too.

    It's about rapport and relationship if you want the high dollars, sure a few will win the lottery - but it usually doesn't last, just like most lottery winnings - but the people that make it long term are the ones that are patient and work at it.

    Thank you so much for the post - I'm going to actually send the link to several of the people I mentor.

    TheShark
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    • Profile picture of the author Peter Lessard
      Originally Posted by TheShark View Post

      What - I can't get rich with a single email or phone call in my underwear? ...

      Thank you so much for the post - I'm going to actually send the link to several of the people I mentor.

      TheShark
      Hey now I never said I was clothed when I did all this
      Seriously though thanks for the kind words. I do believe one of the biggest reasons some marketers do not like their "jobs" is due to not building rapport. Often this is because they are too busy and they are generally too busy because they are selling low end "shiny" services that do not really benefit the business owner much, so they can't really charge much.
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  • Profile picture of the author sloanjim
    Nice post man. It's they way I have been thinking as well over the past 12 months. You work for peanuts, trying to please the penny pinchers and at the very best you will work you ass off for a wage...go for bigger projects/money. It's not only more profitable but less stressful .

    There's a reason why some lawyers only take on corporate clients etc...Why spend 10 hours day at $15 per hour when you can make $500+?
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    • Profile picture of the author Peter Lessard
      Originally Posted by sloanjim View Post

      Nice post man. It's they way I have been thinking as well over the past 12 months. You work for peanuts, trying to please the penny pinchers and at the very best you will work you ass off for a wage...go for bigger projects/money. It's not only more profitable but less stressful .

      There's a reason why some lawyers only take on corporate clients etc...Why spend 10 hours day at $15 per hour when you can make $500+?
      Absolutely! Even better, its amazing how much more creative and useful you become when you are on a project that is actually profitable for both! I have known some hardcore negotiators in my day but the wisest business people I have known have taught me that no matter what the contract if you do not give enough to the other party for them to be "happy" or feel the are being treated well, the relationship, especially if based on creative input is doomed to produce mediocre results at best.
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  • Profile picture of the author sloanjim
    crumbs i'll bet you are busy?

    Being both a marketing business owner and a law firm owner - I can confirm the truth in your words from both sides of the fence.
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  • Profile picture of the author sloanjim
    Plessard, wht do you mean by $100k clients? Ones that pay $8k+ month for I.M. or lump sum $100k?
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  • Profile picture of the author sloanjim
    shouldn't that be the case even if you selling a $200 product to a business?

    is actually profitable for both!
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    • Profile picture of the author Peter Lessard
      Originally Posted by sloanjim View Post

      shouldn't that be the case even if you selling a $200 product to a business?
      I agree! but it is fair to say that often a business owner is not really expecting track-able financial ROI on a $200 spend. It may just be a nice to have. On the bigger numbers pretty rare that the intent is not to make money.

      Originally Posted by sloanjim View Post

      ah so this is per project not an ongoing monthly service?
      Some of my deals are project based, some monthly long term. Sometimes it is easier for the client to give you a "project" then work into a long term monthly agreement.
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  • Profile picture of the author sloanjim
    ah so this is per project not an ongoing monthly service?

    100k for one project, 50k for a launch, 10k for a consultation?
    I am NOT a genius! You can learn what I know, so why me?
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  • Profile picture of the author sloanjim
    but how do you track a project? Give them sales estimtates etc? Yeah I agree with all you have said.

    Thx
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    • Profile picture of the author Peter Lessard
      Originally Posted by sloanjim View Post

      but how do you track a project? Give them sales estimtates etc? Yeah I agree with all you have said.

      Thx
      It varies from client to client based on what is acceptable to them (and me for transparency if commissions are involved). Some know their numbers like the back of their hand and know exactly what one visitor or call is worth and have reporting already in place.

      Others require a ton of work and indeed my value to them increases in a sense that the business owners now sleep better knowing they have a firm handle on everything.

      It is surprising actually how many businesses with relatively high sales revenue do NOT know what a call/visitor is worth or their conversion rates etc..
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