Selling Online Business Generation with Responsibility?
I just read a post recently and it kinda resonated with what I have been thinking recently.
I know that when it comes to selling 'SEO' as a service, the people who buy the service usually 'get' what SEO is all about, and that there are no guarantees regarding results, we don't control Google etc etc. They also know the service is to get their website more exposure in the Serps, that is the service. period.
However we know that selling to most business owners will not work with 'SEO' but you need to approach it more from an online business generation point of view (which could include other strategies/methods other than SEO).
Therefore, if you are pitching your service to prospects to let them know how your services can increase their revenue and profits - what kind of 'responsibility' do you put forward to convince the prospect that you can achieve what you say you can for their business?
Just wondered what the experienced guys around here do - whether you offer guarantees, money back or any other kind of assurance that convinces a client that you are the real deal?
If you don't offer any assurances, then how can you be sure that you will produce those results for your client? especially when there are soo many different factors to increase their sales, such as their website itself and their sales copy etc.
Thanks.
Steve.
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Blase -
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econnors -
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Peter Lessard -
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