Owning a directory site business is simply this:
Instead of creating full blown sites for each client and having them pay you monthly, all hosted on different unique domains..., you create ONE single site and rather sell "directory listings" out of it to local business owners instead.
In the case of findlaw dot com (for example) they sell one page listings to attorneys for over $1,000 per month.
My own attorney has a findlaw page and gets more leads from that then he does from his website.
The idea is to house 10- 100- 1000 clients all on the same site, each paying you a monthly fee.
This can add up to hundreds of thousands of dollars per year with minimal consistent effort.
You can even give the inital month for free if you want to make it easy on yourself to warm up...but then you will just have to go back and get billing later...why not just get it now and save yourself a step and make an extra 100 bucks?
Thats my take!
By the way...
It doesnt have to be a small business directory- Once I even created a directory for "MODELS" and charged them a monthly fee to have a page in it...sending out links to the site every month to various modeling agents for them to browse.
I had HUNDREDS of models on the site all paying monthly...
You can make a directory of just about anything... The ideas are really endless and many of them untapped.
Have you ever thought of anything like "plastic Mold Injection companies".
Think out of the box a bit.
That can solve alot of problems right out of the gate, and always does doesnt it?
Im hearing alot of concern about SEO, and if thats the case for you here's a simple solution:
Pick a better niche!
ONE client can be worth a half million dollars to a small 3 man plastic mold injection operation, and the SEO people in that industry arent mostly pro marketers.
Also, you wont need a ton of traffic... You could be on the second page and still profit for your customers...
Generating 3-5 leads per year for a customer like that could be worth 1000 times what they pay you! Let alone 100 times.
Do you know there are a ton of searches every month for plastic mold injection companies?
They are just one example of the obscure industries right in front of most of us that we arent thinking about...
People are wasting their time worry about being SEO experts, when the smart thing to do is just pick SEO friendly niches, and niches where you can profit your customer with little traffic.
Here's why Im bringing this up...You wanna talk competitive SEO?
Great. "I" wanna talk about finding a site worthy niche!
You get that right, and the seo can be done by a two year old!
Most of us focus on Small business directories like "Chicago Diners" ... "The Obvious".
Nothin' wrong with that.
Even in more competitive niches you can still compete in the serps with a little work...
But... THIS IS BIGGER THAN THAT!
My father in law used to own a high pressure industrial steam leak repair company...and made $25k on a SMALL job....
You can REALLY really, profit for some types of customers, and that only gives you a better rep!
Picking a good niche is more marketing "smart" than banging your head in a hard one.
The point Im making here is that...to get you thinking in some different directions....
The directory site model can apply to other things than just diners and small businesses that cater to end consumers.
In short (Again) its just ONE site, that houses hundreds of paying clients ideally, no matter what niche. It doesnt have to be an OBVIOUS one.
I hope this explains more, and offers some new insight!
Understanding the appeal of The Directory Site Business Model is really a no brainer in alot of senses.
Now obviously in coming writings, which some are anticipating, ... we will be going into alot more diverse areas or else all would have given everything in the thread posts, and there would be nothing more to know...
However these posts ALONE are enough to get a person started with NOTHING, and to start a new thread I felt a reminder of the basics were necessary!
These are the things seasoned Warriors do. We give without holding back, and you could start a business just as quickly from our free posts as any paid ones.
The abundance mindset....its a teaching all its own.
Maybe I'll save that one for the mind warriors!
I am working pretty hard today and wont be in all day, but this is a good start to get it rolling, will be back first chance to respond to any thoughts.
Hard SEO is for people in tough markets.
If you dont want that to be your main concern, which is not an impossible one in the first place.... then pick a good market instead!
Does this make sense?