New Customers via small group seminars

Was kicking around the idea of mailing a simple postcard to all the real estate, law and small business offices in my area. The pitch would be asking them to send a representative (Owner, operations person, marketing person, admin, etc) to a 4 hour seminar on how to better leverage direct marketing in-house (or any online / offline marketing concept that you personally excel at).

I have a deep background in print production, data and mailing and marketing - so the development of the learning materials wouldn't be so tough. I'd charge $99 or maybe even $199 for the session and provide lunch while we blended a mixture of DM philosophy, campaign development and mail strategies. We'd do some group activities and ultimately leave each attendee with a better grasp of how small businesses should market.

The seminar could teach those that had a ton of initiative how to launch their own campaigns, those that were a little more timid would walk away with a more confident approach to qualifying potential vendors to help with DM.

Or... And perhaps this is why I'm most interested in this angle - your attendees might be so impressed by your knowledge and solutions that they would simply hire you to do everything from there on out. Heck- if the number of new customers you won from an event like this warranted it, you could lower your price so more might attend?

Imagine running 2 of these events a month. What do you all think? New Biz Development Genius or a waste of time??!!!

Kevin