Marketing a supercar company

This will be a more out side the box that you will have to do with them, beyond internet marketing. PM me the clients website, and I can see if I can come up with any ideas.

Hey RyanJ: Marketing on the net takes time, but if your supercar buddies want to build a relationship with prospects they could put up a site that "helps" supercar owners with their cars and build a community around whatever car they sell. See ViperAlley.com. I've belonged to their forum since it started, now the guy has 20,000 members and their addresses. He can sell them anything he wants. The guy that owns the site owns photopost so he uses his own products built around Vbulletin, but you can do something similar with WordPress and VB.

If you have any product such as a car, this type of marketing is the best. Just keep in mind it takes time, but realize the internet is in it's infancy so time is on your side.

I'd bet a supercar company has a huge budget to market. With the right marketing techniques and a large investment, it would be incredibly easy to get a couple sales a year.

Get some great pictures of the cars, share the crap of it on Facebook on groups for car enthusiasts there. That will help with branding.

BUT, you have to know who is actually buying those cars. It's not the people on this forum and most likely not on any forum. They are busy people who hang out in their own communities, read different magazines, different websites that are more focused on luxury and toys.

You have to go to those places to market to them. Maybe sponsor some events those people hang out.. golf? Horse races? Yacht shows? Branstorm these things then go to companies that sell those things and try doing partnerships with them or ask how they advertised and grew their business.

Keep us updated! I'd like to see how supercar company grows too..

Start sharing info about the product on LinkedIn, lot's of execs there. Start discussions, participate, and build relationships! Identify your ideal customers and target them on LinkedIn, it works!

Pimterest. Nuff said

Hello!

Internet marketing is effective but takes a lot of efforts. You can try advertising and promoting on social networking sites. Share information about your products and build a good relationship with clients by starting forums, discussions and other activities.

Best of Luck!

Go buy Dan Kennedy's Marketing To The Affluent.

Case closed.

I know a friend who owns a piano store and he hosts shows and events at his showroom very often for business moguls to network. I think if you find a venue like this, it'll definitely be a gold mine for you.

Look into using Augmented Reality to allow prospects to actually (virtually) drive the car on their hometown streets giving a view from the drivers seat, even with their loved one sitting next to them, allow it to be captured as a POV video piece.

Arrange track days for corporates and affluent clients, get them videoed , online, giftpacked etc .

You want to get targetted people living the experience, living the dream, then working out how to afford it once theyre hooked

Get bunch of high res image and add the company site at the bottom right corner then submit it to auto blogs and car fanatics or sites that talk about unique products like this for example Awesome - Awesome Stuff - The Awesomer this won't get them instant sales but it would give you some major buzz

PS. if you wanna track the results run a google search by image and you'll get all the sites that featured your images and this way you have something to show to your client

1.) find out what makes them stand out from their competitors.
2.) Your buyers will likely not be on pinterest.
3.) Target affulent forums that only the wealth go to. Example is 6SpeedOnline You won't find any cheapskates there. Find some more forums similiar to that. Start networking here and posting pics. Don't come off at selling right away. Just share your passion and the rest will take off if done properly.
4.) People with expensive toys like to show them off. Find local meetups of exotic cars/high end cars. They often do stuff for charity because it's a way to flash money but not look like an arrogant person since it's for a good cause.
5.) Car events such as SEMA,Mfest Etc can work for them depending on various factors.

6.) If you really want to create buzz, your going to have to do something short of humiliating the competition in friendly yet competitive way. Everyone likes to see companies challenge themselves. Big boxing matches always have "tension" before the fight where they talk smack about each other. Do yours with a video of your supercar company taking on a competitor's car and winning them in a street legal race.

Honestly this is one of the better niches to work with because you really do need to be creative to stand out. Boring Landing Pages won't cut it here. Expensive taste has to be treated differently.

Not sure what a "supercar" is, but I imagine this sort of thing is very visual. If you can get the product in front of people who are enthusiasts, it will create some buzz.

Look for events you can bring one or more of these vehicles to. I just answered another post about pairing up wine suppliers/wineries with local car shows. Talk to these two groups and maybe you can get paid and get the things paid for in order to bring these supercars to these events. Then you have a chance of getting in the local newspaper...maybe a trade magazine.

"You gotta give action to get action."

These are all great ideas I appreciate all the replies so far. I will bring up different options to them at our meeting. These ideas have really just started a firestorm of thought in my head. I do have various connections in the world of the affluent (Not saying I live in a world of affluence) that would be very happy to partner on a project like this.

This leads me to my next query... What/how to charge? These are all projects that could take days or even weeks of planning and promoting. I am used to everything being done online. I need to connect with a professional event planner to merge their skills with mine.

My thoughts now are to get their opinions on the various ideas here and hone in on the first project. Then take it from there. This is very hard for me as I am the type that prefers to see the entire process, from start to finish, on paper before I have left the office on the first day of planning.

Charge enough to make a full-time living off of it. Maybe even more. Depends on their profit margins too. If in one sale you bring they earn 50k then why not charge them 5k month.

pricing depends on how super the supercars are (price wise) . If they normally sell say 8 a year and with your input they sell 12 then you take 15-25% of the additional profits plus a small retainer on future income from servicing etc of said clients