2 replies
just a curious question here. How does lead wholesalers generate all of their leads? what are their tactics? just looking to see if anyone knows.
#lead #work
  • Profile picture of the author Jason Kanigan
    They get some TMs in a room, give them a list or autodialers set to call on a target (or not-so-targeted) market, and let them loose with a script.

    Through the script, the TM discovers whether or not the person they're talking to has an interest or need in whatever the product or service is. They record the info they get.

    The script and the interest level of the TM in doing a good job determine how qualified the lead is.

    On the other end of the stick is a salesperson who finds the companies who will pay for these leads. It can be the tail wagging the dog--does the company pay for the leads, or does the salesperson find the company to sell existing leads to? However, the more fresh the leads are the more they are worth.

    John Durham will definitely be able to add to this.
    {{ DiscussionBoard.errors[6231742].message }}
    • Profile picture of the author dkbiz92
      Originally Posted by kaniganj View Post

      They get some TMs in a room, give them a list or autodialers set to call on a target (or not-so-targeted) market, and let them loose with a script.

      Through the script, the TM discovers whether or not the person they're talking to has an interest or need in whatever the product or service is. They record the info they get.

      The script and the interest level of the TM in doing a good job determine how qualified the lead is.

      On the other end of the stick is a salesperson who finds the companies who will pay for these leads. It can be the tail wagging the dog--does the company pay for the leads, or does the salesperson find the company to sell existing leads to? However, the more fresh the leads are the more they are worth.

      John Durham will definitely be able to add to this.
      so with this description would it be a good idea to sign up for their reseller program? i mean if they are going to generate quality leads then i should be kind of excited for a new outsourcing opportunity.
      {{ DiscussionBoard.errors[6237448].message }}

Trending Topics