Lost the close of a $700/month client, now I use this tool

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33
I had a $700/month for web marketing Electrician in the bag. He was set and ready to pull the trigger. He lives in a different city, so the conversations were over the phone. Anyway, he saw the value of the service and said ya let's do it, what do we gotta do next. I told him the usual 1) sign the agreement and 2) 5-10 minutes for me to ask you some questions.

My contract at that time I would just email/fax over to potentials to sign. BIG MISTAKE. I told him ya I'll email or fax the contract, whichever you prefer and you sign and get it back to me. Now he was at the computer in his 2nd office, which doesn't have a scanner (in order to sign and email back) or fax. So he said to email it to him, and the next week when he was at his main office, he'd print, scan and email to me.

Sales 101 tells you when you've got them committed, get them to sign asap. I knew that, but unfortunately there was nothing I could do. I said sure, and email him. Called him the next week and he said he thought about it and wanted to wait until his lawsuit against Dex Knows (who he paid 1000s for online advertising with) was finished. I was about to knock my head into the wall.

I now use echosign.com. It's about $10/mth and worth every penny. There is also docusign and others i think. Basically, they just click and it signs it electronically and records their ip. This is a legally binding signature. Very easy to do. I learned my lesson and now sit on the phone w/ them while they go thru the 2 minute signing process right as soon as they say ya lets do it. Happy to say haven't lost a single client since.

Anyway, just thought this might help others.
#offline marketing #$700 or month #client #close #lost #tool
  • Hey Dan! Thanks for the awesome advice buddy

    Keep up the hard work!

    Hung
  • Great words of advice, must implement!
  • Don't let it bother you. Just keep in mind that you havn't lost anything, if you din't close the deal in the first place. If you dealing with sensitive services such as this, always use fax, keep them away from their computer unless needed. Most of these guys are internet illiterate, but they have their buddy who will always say, hey check google for another guy, he may be cheaper, and there always is someone cheaper.
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  • Devil's advocate question here:

    What if your electrician had changed his mind even after he clicked his sig?
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    • Great suggestion!

      I know this is a potentially risky suggestion that could backfire on some.

      But I skip that entire part of the process.

      No agreement, no signature. Oh and I never 'close' anyone either. Just help them understand their problems and how I can potentially help if they choose to hire me. Then if it makes sense for them we move forward. Just a virtual handshake and we get started. No mess, no fuss, no contracts.

      But I'm in a unique situation I admit. If you are prospecting and working cold leads or doing volume, it may not make sense for you.

      But I don't do any prospecting at all. All my clients come to me and are largely pre-sold. Plus I work mainly with Dentists who are a pretty ethical bunch and I keep my clients pretty happy. Have only had I think one that wanted to bow out early and didn't want to follow through after month 1. I happily let him out of our virtual agreement because he was hard to work with anyway.

      I do lots of things different than the average bear and my trainees often are incredulous. But after we go through everything it starts to make sense to them. Again my strategies won't work for everyone. But when they do it sure makes life easier! :p
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  • Docusign is amazing. Clients are always impressed with the procedure...free brownie points for your image.
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  • Great advice!
  • Another knowledge have acquire here ....it great
  • Thanks for this great tip!
  • Thanks for the post... Was looking into those for Photography rights with a laptop/ipad... less paperwork, but hadn't thought of it for offliner's. Cheers...
  • Great advice .
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  • Man, I knew about this in the back of my head and its usually not a problem.. but I lost a client recently to, and this would have saved it. Thank you for your post!
  • I tried out both docusign and echosign. Echosign seemed to be easier to get going. I think you can also access both from your mobile phone which is also a nice feature to have.
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    • I've been in that boat and it hurts.. I always get the signature now.

      Didn't know about the phone feature, that's great thanks. I've also tried both, and liked echosign more.
  • great to know thanks!
  • Try signnow.com its free and it rocks!
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    • Nice Find!
    • Wow. That is great info to know. Will check into using it straight away.
  • Good advice - more important to take immediate action.
  • It's my first day here in warrior really love reading those kind of post that deals with business, thanks men for sharing such a good information. Simply I like this one because I am also starting to deal with this kind of business.
  • Great work!
  • Linda you close them, its just a different style of closing. You just have a different perspective on what you believe closing means.
  • I was interested in the post you have today on the WF, but it won't let me send a PM. can you send one to me so I can see if my website will work for your offer?

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  • 33

    I had a $700/month for web marketing Electrician in the bag. He was set and ready to pull the trigger. He lives in a different city, so the conversations were over the phone. Anyway, he saw the value of the service and said ya let's do it, what do we gotta do next. I told him the usual 1) sign the agreement and 2) 5-10 minutes for me to ask you some questions. My contract at that time I would just email/fax over to potentials to sign. BIG MISTAKE. I told him ya I'll email or fax the contract, whichever you prefer and you sign and get it back to me. Now he was at the computer in his 2nd office, which doesn't have a scanner (in order to sign and email back) or fax. So he said to email it to him, and the next week when he was at his main office, he'd print, scan and email to me.