11 replies
I'm thinking about using cold calling to kick up new business. How many of you have used this method? Also, what is most effective when you do get a decision maker on the phone?
#calling #cold
  • Profile picture of the author iAmNameLess
    Search the forum, you will find more information than we can in responses just to this one thread.

    Cold calling is very effective. How effective? Effective enough that it's not even 2pm on tuesday and I hit my sales goal for this week yesterday. I'm close to doubling it now.
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    • Profile picture of the author Smalls91
      Originally Posted by iAmNameLess View Post

      Search the forum, you will find more information than we can in responses just to this one thread.

      Cold calling is very effective. How effective? Effective enough that it's not even 2pm on tuesday and I hit my sales goal for this week yesterday. I'm close to doubling it now.
      Wow that is impressive. Are results like these normal for you?
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      • Profile picture of the author iAmNameLess
        Originally Posted by Smalls91 View Post

        Wow that is impressive. Are results like these normal for you?
        Yes... I succeed at absolutely everything I do... eventually. lol.

        Results like this might happen often for me, but don't start getting unrealistic expectations. You have to overcome rejection, you have to be persistent and have no fear. You fail, until you succeed.. it's up to you whether you keep pushing forward to meet success or you just dwell in failure.

        There is plenty on this forum that will help you, just search. You'll find scripts, ideas, strategies, etc. You'll find people who are full of you know what, and you'll find people who practice what you preach. Keep it simple... if you keep it simple and keep playing the numbers, you will succeed.
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  • Profile picture of the author Mary Davis
    I think cold calling can be very effective, but you've got to go in with a confident mindset -- not that you are asking or pleading with the prospect, but instead that you are approaching the contact from the vantage point of helping -- that you have something that could be truly useful and valuable to him/her.

    Also, Tim Ferriss (4-hour work week) touches on this topic briefly encouraging calls to be before 9am or after 4 or 5 pm -- to try to avoid a blockade from 'the gatekeepers.'

    Good luck, and it sounds like a PM conversation with iAmNameLess to see if he will share some of his tips for success.

    And: @iAmNameLess -- Congratulations on being smoke free since April 6th, and I wish you continued success and fortitude on your journey to good health and a smoke-free lifestyle!
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    • Profile picture of the author iAmNameLess
      Originally Posted by Ebiz Mom View Post

      I think cold calling can be very effective, but you've got to go in with a confident mindset -- not that you are asking or pleading with the prospect, but instead that you are approaching the contact from the vantage point of helping -- that you have something that could be truly useful and valuable to him/her.

      Also, Tim Ferriss (4-hour work week) touches on this topic briefly encouraging calls to be before 9am or after 4 or 5 pm -- to try to avoid a blockade from 'the gatekeepers.'

      Good luck, and it sounds like a PM conversation with iAmNameLess to see if he will share some of his tips for success.

      And: @iAmNameLess -- Congratulations on being smoke free since April 6th, and I wish you continued success and fortitude on your journey to good health and a smoke-free lifestyle!
      Thank you... it's been tough, and I get crankier than normal. My nicotine addiction has successfully been replaced by starbucks and monster energy drinks.

      Good ol timothy... I like the book, I like him as a person and teacher, but the concept of a 4 hour work week is really out of sight, and he doesn't even truly follow that concept. Although, that isn't what we're talking about is it? LOL.

      The calling before 9 and after 5 thing... IS something I believe works especially in law firms, doctor offices, and related fields like that.

      HOWEVER!! Why limit yourself? That cuts your lead generation time by 50-75%. Cutting your time generating leads, cuts your time getting the actual leads which cuts your actual sales.

      The gatekeeper is something people fear, but they shouldn't. If you know your lead by name, ask for him or her by name. If they ask who is calling, state your name... if they ask what its regarding, say you're just wanting to touch base about their.... website... google ranking... hosting.. etc. More than 50% of the time, the gatekeeper will put you through.

      Ryan Mckinney, before he became a big shot serial WSO creator, he was being a jackass and not calling businesses that would use what he had to offer because he didn't know how to get passed the gatekeeper. After telling him the simple "trick" of asking by name, and stating his name... pulled a doctor away from a packed office and waiting room, to answer the phone. Gatekeepers aren't that scary!

      Ebiz mom... I think you mentioned one of the most important things in sales, business, and in life. Confidence is key. If you don't have confidence and aren't sure of yourself, why would a business have enough confidence to use your services?
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  • Profile picture of the author mikelukjaniec
    Cold calling is still an effective marketing method. However, always use 'New School' prospecting, which relies on 2 assumptions...
    1/ There are enough Prospects in your market, who are interested and qualified today, to make it wothwhile to look for them and ignore the rest!
    2/ Not all buyers are liars!
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  • Profile picture of the author Jason Kanigan
    Gatekeepers are as much trouble as you think they will be.

    It's the "if you think you'll succeed or be beaten, you're right."

    Lots of info on this subforum for you to learn about cold calling.
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  • Profile picture of the author mayankgangwal
    Nice reply iAmNameLess
    Always love to hear from this person he is a true warrior.
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  • Profile picture of the author agkfl
    Cold calling will always be effective. Walking into a business and asking for the owner is the same thing as cold calling sales pitch. Same effect, same result.

    I usually explain I have a product for them, give a small tidbit to get them interested, and close them by asking them for a face to face meeting.
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  • Profile picture of the author suzebiz
    One thing is for sure, like anything else? It's a numbers game. Many will hang up on you, others will be rude in another way. You need to get their attention within the first 10 seconds and if they start talking? Listen for what they need so that you can sell them the solution to their needs.

    One more thing about it being a "numbers" game? If you make 100 calls and keep getting no's? Don't let it get you down. Just remember, you're closer to getting your next "yes" with the more "no's" you receive... so keep a positive attitude!
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