How much should I charge a Jacksonville Bankruptcy Attorney?

I think I would charge the full set up fee to start since you'll be spending time/$$ on the conversion.
Then charge them once your seo services have taken affect...
I would as well take screen shots of where their site is now in the various serp's so you can show them the progress with screen shots over time... Make sure you clear the cache...
Just my 2 Cents...

I disagree I think charging half up front is a good sign of trust, it's what I do and it has worked before - clients like to know they're actually going to get there and you get a nice little lump sum when they get the service as paid for.

In UK pounds I charge £300-400 to get them there - half up front and half upon success. then £30-50 per month after that.

I have found that some clients come back to promote more keywords after you successfully get them their page one

I wouldn't charge anything less than 3K to set up a 5 keyword campagin, optimize the site and content, a no less than 1500 a month for those same 5 keywords. Oh, and you want a website? We are looking more towards 8-10K for the set up deal..

That is without looking at the google keyword tool image (which I can not see). These are just numbers that jump out at me.

Assumingly, 1 client covers their SEO expenses for a while. With decent search volume, and decent page that converts traffic into callers/leads - they should make way more than they pay you.

I don't do attorneys, so I do not know, I strictly went on percieved value of their client and how much money they stand to make from a decent ranking, which is alot more than the 36K/ first year you would ask for. (the set up + monthly)

As I typed that out, I would actually ask for more than that, but it does not seem like you have the confidence to ask for it (they can tell when you ask for something you are unsure of your self, like a bad smell, and they will say no).

Also - they are use to free stuff from you, so while it got you in the door, not sure what you can sell them now, they are use to paying you nothing. (you would have been better off giving a huge discount, at least they are use to paying you something)

Maybe they are straight shooters and will appreciate your free efforts and reward you with a nice contract, but I doubt it ..

Best of luck in your endeavours, don't cut your self short if you can do what you are selling them.

Ry

Well.. first off, your numbers are wrong. Those are broad match, not exact match.

The value in a #1 ranking for bankruptcy attorneys isn't very high. They don't make anything off chapter 7's really, only chapter 13 bankruptcy... which out of the REAL volume you will have, you will only get maybe 5-10 leads a month... it isn't worth it to them to do over 1k/mo. You'd be around a 500/mo range.

How do I know? Because I have a top 3 ranking site for the exact keywords you are going for, same market.. we don't even do monthly anymore... just every other month now. He's made a profit, but the ROI isn't as high as it is in other markets.

If you really, really want to know, then you NEED to read this thread:

http://www.warriorforum.com/offline-...-services.html

Hope this helped ya out!

Cheers,

JMB

That's a good question.

Even better are the answers.

Seems that some of the answers use the logic that the type of business determines the cost of the price to the client? As in how much money the client stands to make from the services performed. vs. a predetermined cost for services based on the work to be performed.

Interesting...

I have 2 bk clients. They don't get a ton of business from their A slot places pages I got for them. The traffic numbers are 5x in their markets too.

Its not about the monthly searches its about the number of competing pages you are going up against. This will determine the amount of effort required to rank at or near the top.

So what one must do is find a medium between searches and competing pages and let said client know that just because you may get them to the top of Google they won't necessarily get a **** ton of leads, esp if search volume is low.

Being at the top of Google has other benefits besides new leads though. Branding and awareness are also important factors in being seen at the top as well.

Im waiting to see one of those lawyer TV commercials where they brag about multiple places on page one of google and use that as a method to imply that they are better than everyone else.

"Google is the #1 search engine in the world, people type in what they are looking for and the best results according to Google show up on page 1. Lets see what happens when we type in xxxxxx"

I would charge around $500/month.

When pricing remember this. The attorney is NOT filing bankruptcy so your good. He wants a high ranking for the purpose of making money. Charge him to make that money. Evidence is important as this is a lawyer. The more evidence you have the more you can charge. Show all your evidence which he wont understand it all then make it easy for him because you are going to handle it.

Thank you everyone for your input

I think some of the answer need logic. It all depend upon you What you charge and how much you charge. Charge whatever you think is reasonable to be charged.