So I have my website ready, but my business is new. My portfolio page currently says COMING SOON (even these two words need to be changed actually). I'm not new to the web design business however. I've worked in a web design firm before, so I know the industry and I know how things work in this space. I'm putting up a team of smart, talented and technically (or technologically??) updated guys; and I'm ready to get down to business in about a week's time.
I have a few contacts I'm hoping to close on deals with, but I'm not currently banking on them. Plus, the contract value isn't likely to be high. I know that shouldn't be my focus right now. However, what I really want to do is generate business online, from the developed nations. What would your advice be to someone running an operation (with decent infrastructure in place) from India and wanting to generate business from the West? Cold-calling? E-mail Marketing? Something else?
If E-mail Marketing, how do I open my offering via e-mail? First cold/unsolicited message intended for commercial purposes would amount to spam.
Please share your thoughts and suggestions.