What Is Panda? And Now Penguin?

13 replies
I know it sounds, perhaps, too general, but I'm seeking the most simplified, comprehensive answer to explain it to a dummy/newbie, in this case...me.

Panda has been all the talk the last year to year and a half, as far as I know, I most certainly can be wrong. I've done some Googling, and read some long articles, still a bit unclear. I do know it's Google adjusting/changing their algorithm to make search more "hack proof" for lack of a better term.

How would the pros and gurus of Warrior Forum explain Panda in the simplest way? Also Penguin, since that's the new one. And if you feel like it, how they relate to each other.

Looking forward to the answers.
#panda #penguin
  • Profile picture of the author perfectionsu
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    • Profile picture of the author ConnorMarc
      Originally Posted by perfectionsu View Post

      Google Panda relates to content, if you website has low quality content or you have copied content from another website(or duplicate content) then your website ranking will be harmed. Also do not use spin articles as these emphasize only on keywords.
      Google Penguin relates to over optimization of websites, for example you are doing extra linking(lots of submissions, throwing links on forums signature and blogs) to get ranking fast. Do quality work because now google has been very strict to terms and conditions.
      WoW! This seems to be exactly what I was looking for/expecting...an answer that succinctly and simply explains Panda and Penguin.

      I agree w/what you said about Panda. And I take your word for Penguin.

      So are you saying that Google doesn't want you building many links for your keywords from forums and blogs? Or what?

      Anyone else, please...feel free to chime in.
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    • Profile picture of the author vcarecorporation
      Originally Posted by perfectionsu View Post

      Google Panda relates to content, if you website has low quality content or you have copied content from another website(or duplicate content) then your website ranking will be harmed. Also do not use spin articles as these emphasize only on keywords.
      Google Penguin relates to over optimization of websites, for example you are doing extra linking(lots of submissions, throwing links on forums signature and blogs) to get ranking fast. Do quality work because now google has been very strict to terms and conditions.
      That's the easily understandable definition about both (Panda and penguin).
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  • Profile picture of the author miserman
    Well as per my knowledge Google has launched Panda just to weave off the low content or poor content websites. Now it's the time for Authority websites only they can come on the top of search results.
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    • Profile picture of the author ConnorMarc
      Originally Posted by miserman View Post

      Well as per my knowledge Google has launched Panda just to weave off the low content or poor content websites. Now it's the time for Authority websites only they can come on the top of search results.
      Thanks for your feedback miserman, I agree...focus on good/quality content. Well, first, then the rest. Not sure if the "build-it-and-they-will-come" rule actually applies anymore, if ever.
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  • Profile picture of the author modex
    They are Google's search engine algorithm changes which affect how websites are ranked. Search a little on Google and you will find length articles explaining these a lot better. No point rewriting what's already there!
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  • Profile picture of the author LinkContractor
    With the soon to be 3 P's google forces us to build better sites.

    John XFactor's courses are perfect in teaching the newbies how to create quality content authority websites.

    Also - and I can't stress this enough - having a low bounce rate and a high time on site helps greatly!
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    The motto is freedom, it's purpose holiest.
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  • Profile picture of the author annaharryson
    Google has just rolled out its Google panda 3.6 and Penguin, Panda is to control low quality website and poor content and Penguin is to ban spammer sites which have more spam links. To avoid both Panda and Penguin penalty to your site you need to follow proper guidelines of Google and building links with relevant websites with High PR and Dofollow sites. It is good way to get high rank on SERP of Google and also helpful to increase traffic to your website.
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  • Profile picture of the author DavidTiger
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    • Profile picture of the author philuk
      My understanding is that PANDA is a site wide PENALTY that penalizes sites perceived by Google as being not high quality based on criteria such as load time, bounce rate, user time spent on site, content quality/uniqueness/freshness etc. Google runs PANDA regularly with the last hit being April 24th. Sites affected drop down in the Google SERPs for a time period e.g. 3 months. After that they may recover when Google again runs PANDA if the quality issues have been rectified.

      PENGUIN on the other hand is an ALGORITHM CHANGE that looks for and penalizes web pages with unnatural linking indicating that they have been heavily SEO'd. In Google's perfect world nobody does SEO and all web sites and the links to them evolve organically!

      I just learned that Google changes it search algorithm 500-600 times each year. Check out Google Algorithm Change History at SEOmoz. I'm not sure if I'm allowed to paste a link to it in a post to the forum but the web page I refer to is not hard to find.
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      • Profile picture of the author philuk
        Originally Posted by philuk View Post

        ... Google runs PANDA regularly with the last hit being April 24th.
        oops.. getting my Pandas & Penguins mixed up there. Actually the last Panda update (Panda 3.6) was on April 27th. Penguin was on 24th.
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  • Profile picture of the author shifat
    In short panda Is all about on page content(quality,unique & engaging content for the readers) when penguin update is all about off page optimization such as making sure your onpage is not over optimized with h tags,keywords stuffing etc & most importantly diversifying your link building campaign with high quality links,anchor text diversification, building links over a period of time naturally instead of building them all at once.
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  • Profile picture of the author Allanfederer
    Google Panda is a change to the Google's search results ranking algorithm that was first released in February 2011.[1] The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results.[1][2] CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.[3] This change reportedly affected the rankings of almost 12 percent of all search results.[4] Soon after the Panda rollout, many websites,[5] including Google's webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points[6] to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website's quality.

    Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website.[7] Google's new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda,[4] was then used to look for similarities between websites people found to be high quality and low quality.

    Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis.On April 24, 2012 the 'Penguin' update was released, which affected a further 3.1% of all English language search queries, highlighting the ongoing volatility of search rankings.
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  • Profile picture of the author Allanfederer
    Google Penguin is a code name[1] for a Google algorithm update that was first announced on April 24, 2012.[2] The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines [3] by using black-hat SEO techniques such as keyword stuffing,[4] cloaking,[5] participating in link schemes,[6] deliberate creation of duplicate content,[7] and others.
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  • Profile picture of the author prismkuet
    Google panda was specially designed against low quality contents that includes spinning, copied etc. Penguin is the latest update designed with actually adding some more features with panda. penguin also fights with different SEO techniques not approved by their webmaster guideline. This is now popularly called as "anti-spam algorithm" of google.
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