This isn't a post to brag. Six sales is hardly something to brag about. But it is money. Money that's paying my bills, giving me some savings, allowing me to do what I love. The list goes on and on.
Still, here's a little disclaimer: I'm not an expert. You're not going to find a 'golden nugget' or have any magical 'aha' moments in this thread. I'm just like you, and have been struggling for years to create my own career doing this.
I haven't purchased a WSO/product/whatever in a looooooong time. Everything I've learned about offline selling has been from you fine people in this forum and through personal trial and error. After doing this at a pretty steady pace for two months, I've discovered one thing...
...no one is going to buy a website from a cold email. This isn't the 'internet marketing' niche. Business owners are going to come up with every excuse in the book to NOT give you money. You actually have to have real conversations with these people, whether you're cold calling, going door to door, or just having a talk with the owner of your favorite restaurant. Real interaction. Trust me, it's not as scary as it seems.
I know we all want to believe that we can hire other salespeople or send mass emails or spend hundreds of dollars on iffy direct mail campaigns and have new business ringing off the hook, but it just doesn't happen that way. Sorry to burst your bubble.
I've put $0 into this business. The only way I've ever gotten a client is by approaching THEM and talking about how I can help their business. That's either by cold-calling or leveraging referrals. And in my opinion, that's what you have to do to make money in this business.
I'm making at least 50 calls a day. I try to have a conversation with every business owner I meet (not always a sales pitch... just a conversation). And what I'm finding is real relationships are forming and sales are coming in. Just because I'm putting myself out there.
What I really need help with is structuring my sales pitch. I know I should be leading my prospects down a path towards the sale, but my pitches don't really have much of a structure. I know it has cost me some sales and it's something I need to work on.
But the key point is I'm actually talking to people. I'm making phone calls, I'm talking to store owners, I'm putting myself out there, and most of all I'm working my ass off. That's what's working for me right now.