STOP selling Websites, SEO, PPC, Facebook Pages, Mobile Sites ...

12 replies
We need to STOP (right now) trying to sound like salesman on the phone...

STOP selling websites
STOP selling mobile websites
STOP selling facebook pages
STOP selling websites
STOP selling SEO
etc etc

They DO NOT want that stuff.

They are OK with what they have...

They're business is OK without you!!!


Let me explain...

Most REAL business owners (those guys out there that make money from selling real things) at the moment are concerned.

They are concerned that they are getting behind in all this technology. They probably know they need a website, so they get a decent one and that will get them by.

They may try a bit of SEO or PPC to get some traffic onto that site they had built.

Then ... not much happens.

So, when you call up and ask em to invest more money in more of the same, they're going to tell it's all ok. They don't want more... they want ...

.. HELP!!

They need help!!

They need real world strategic advice from working out how they can differentiate themselves online, to building a site that is valuable to the market they serve. They need help creating epic content that will elevate them above their competition.

They need help understanding and implementing all the channels of communication available to get that message and offer in front of the people that will respond because they have the need or issue.

They need help with implementing a social media plan. Not one where they just get a basic facebook page and leave it for months. They need to know how to engage in dialogue with people on those platforms.

They need help capturing the details of their audience when they get connected to all that communication. They need help building a plan to communicate with them further to build real relationships...



I'll stop there. But I hope you get the idea that most medium sized businesses do not have a clue with all this Internet Marketing. In fact, in my 15 years of working with these businesses, they don't know marketing at all.

Here's the opportunity.

If you can shift your mindset from "selling people stuff you are good at" to "how can you be the person that facilitates and implements their marketing" ... you can make some really good money.

I hope you don't mind me ranting, but it comes from years of seeing people killing themselves making a few $97 sales here and there when there is a world of people that will pay hundreds and thousands a month for the knowledge that is in your head.

I'm done.

Thanks for letting me vent ...

I really want you to succeed at this.
#facebook #mobile #pages #ppc #selling #seo #sites #stop #websites
  • Profile picture of the author rambo9600
    We all know this. The problem is ignorant business owners who think they know it all.
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    • Profile picture of the author ewenmack
      Yet on the other end of the scale there is a guy that has the vision, the money, the patent, international distributors in place, Husquvana close to coming on board...yet he hasn't been able to find the right person to set up his internet marketing. Sure there are lots of wannabes, but they don't "get" his vision.

      His vision is using videos to go viral, have affiliates that get paid automatically and instantly.

      He immerses himself in internet marketing seminars, young entrepenuers, and he still hasn't found the right person who wants to run with it, who isn't in it for the quick buck, but will get paid for each sale. He has other products in the pipeline to go into the distribution channels.

      What he's looking for is the organizer, the person who is strategic, not tactic based who will find the right people and products that match the vision and outcome wanted.

      Very smart businessman.

      He says his business partner is even smarter than him.

      I'd say he'd be in his 60's.

      Best,
      Ewen
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    • Profile picture of the author iamchrisgreen
      Originally Posted by rambo9600 View Post

      We all know this. The problem is ignorant business owners who think they know it all.
      From experience, they are ignorant as a defence mechanism to sales people.

      Most people I meet that become clients have been burned bad by some half soaked company or individual.

      It is OUR RESPONDIBILITY to help mend that mindset. That's if you want the sales of course.
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  • Profile picture of the author everge
    They need what we all need more customers, however you dress it up that's the key message, explain how you will get them more customers and you are in front of the majority.................
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  • Profile picture of the author swd123
    I agree but it all depends on how you contact them (i.e. if its a cold call its so much harder to put yourself in that expert position).
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    • Profile picture of the author iamchrisgreen
      Originally Posted by swd123 View Post

      I agree but it all depends on how you contact them (i.e. if its a cold call its so much harder to put yourself in that expert position).
      Depends on what you say on the call.
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  • Profile picture of the author EdKirby
    I agree Chris,

    When I talk to business owners I tend to bill myself as being in business development, rather than being an SEO expert, or social media expert etc etc. First, because I don't like to pigeon hole myself and secondly, and I think that it's most important, who knows what the client really needs until you sit down and talk to him? I mean have a real conversation about their goals for the business. Their vision for the future.

    Case in point, it took 2 lengthy calls and a face to face (to pick up the check) but one of my best clients pays me over $1700 a month to help her with her business. I only mention this to illustrate that taking the time to communicate can result in a nice contract.

    I like all the whiz bang stuff that I can do or have done by outsourcing, heck I'm an IT geek of course I love SEO and Mobile websites, but the most important whiz bang toy that I have is my ability to communicate with my prospects and clients and be able to develop strategies that work based on their goals.

    I guess in that regards I'm lucky that I've been an IT consultant/systems architect for the last 13 years. But I do need to amp up my sales skills for sure especially when making that initial (cold) call.

    So, what would you say on the initial call?
    Signature

    Ed

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    • Profile picture of the author craftziner
      Originally Posted by EdKirby View Post

      I agree Chris,

      When I talk to business owners I tend to bill myself as being in business development, rather than being an SEO expert, or social media expert etc etc. First, because I don't like to pigeon hole myself and secondly, and I think that it's most important, who knows what the client really needs until you sit down and talk to him? I mean have a real conversation about their goals for the business. Their vision for the future.
      Good point. Basically figuring out ways that you can to help a client take their business to the next level is what should be the real business. For example, can you do only websites, mobile sites, etc, or can you do something to get me more sales? We need to look at larger solutions for clients to retain them for longer periods, rather than one-time deals to make quick money.
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      • Profile picture of the author EdKirby
        Originally Posted by craftziner View Post

        Good point. Basically figuring out ways that you can to help a client take their business to the next level is what should be the real business. For example, can you do only websites, mobile sites, etc, or can you do something to get me more sales? We need to look at larger solutions for clients to retain them for longer periods, rather than one-time deals to make quick money.
        Exactly! Like Brian Tracy says, you have to tune into their favorite radio station WII-FM, What's In It For Me? LOL Look at the big picture and answer that question and you can win long term business. Heck, I gave that client that I mentioned a mobile website. Did it cost me a lot, no but the perceived value was great not to mention the good will I developed. But, I did notice that she was getting a fair amount of mobile traffic so it benefited her entire strategy to a small degree so I thought it a fitting bonus.

        With regards to how I set up my business from the get go I'm glad that I went that way because if I had to rely on SEO entirely I'd be going mad keeping up with all the updates and such, and more importantly I never liked the idea of basing my entire business on another company whose goals and plans would never be in line with mine.
        Signature

        Ed

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  • Profile picture of the author JimOrr
    I have often said i am the worlds worst salesmen but I can deliver results. with me I met with a biz owner and they either get it or they don't. If the don't I move on. Probably not the best way to do it but it is how I roll.
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  • Profile picture of the author iAmNameLess
    I don't really agree. I sell services to help businesses get better results with their marketing. I'm not offering help for free.. I don't want to help because I like them.. I sell to them. I don't sugar coat it because I don't need to. I don't think anyone needs to, I guess it just depends though.
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  • Profile picture of the author takeactionIM
    This makes sense, I think one of the reasons people leave their clients 'hanging" so to speak, is so that their client can come running back to them when they need something else fixed, but people need to look at it this way, the client will come back to you not matter what if the services is good.
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