STOP selling websites
STOP selling mobile websites
STOP selling facebook pages
STOP selling websites
STOP selling SEO
They DO NOT want that stuff.
They are OK with what they have...
They're business is OK without you!!!
Let me explain...
Most REAL business owners (those guys out there that make money from selling real things) at the moment are concerned.
They are concerned that they are getting behind in all this technology. They probably know they need a website, so they get a decent one and that will get them by.
They may try a bit of SEO or PPC to get some traffic onto that site they had built.
Then ... not much happens.
So, when you call up and ask em to invest more money in more of the same, they're going to tell it's all ok. They don't want more... they want ...
They need help!!
They need real world strategic advice from working out how they can differentiate themselves online, to building a site that is valuable to the market they serve. They need help creating epic content that will elevate them above their competition.
They need help understanding and implementing all the channels of communication available to get that message and offer in front of the people that will respond because they have the need or issue.
They need help with implementing a social media plan. Not one where they just get a basic facebook page and leave it for months. They need to know how to engage in dialogue with people on those platforms.
They need help capturing the details of their audience when they get connected to all that communication. They need help building a plan to communicate with them further to build real relationships...
I'll stop there. But I hope you get the idea that most medium sized businesses do not have a clue with all this Internet Marketing. In fact, in my 15 years of working with these businesses, they don't know marketing at all.
Here's the opportunity.
If you can shift your mindset from "selling people stuff you are good at" to "how can you be the person that facilitates and implements their marketing" ... you can make some really good money.
I hope you don't mind me ranting, but it comes from years of seeing people killing themselves making a few $97 sales here and there when there is a world of people that will pay hundreds and thousands a month for the knowledge that is in your head.
Thanks for letting me vent ...
I really want you to succeed at this.