Ever thought of using skills to run offline company?

by grey38
20 replies
Think about it. We have the power to rank on top of google places, with one days worth of work. The website, all the backend work could take a week tops if we're on top of things. Has anyone ever thought to create a company in a medium-large sized city and rank high in google places/video ranking, and just dominate the competition and eventually just hire someone else to run the company?

Obviously not like trade work, but perhaps painting, landscaping, or starting restaurant chains? (could you guys imagine if you started a restaurant and used SMS and offline marketing combined...)

Anyone ever contemplated this?
#company #offline #run #skills #thought
  • Profile picture of the author chelsea8882
    I do local SEO of all sorts of different businesses in a big tourist destination, and I see the results practically first hand!

    The problem for me trusting other people.
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  • Profile picture of the author David Neale
    Being a good Internet marketer is a far cry from being able to run a successful offline business. You will typically need a lot more capital, sign long term leases, enter the wonderful world of people management, deal with receivables and payables in a new way.

    Running a successful offline business requires a completely different skillset, in my experience a hundred times harder than what we do.

    Stay light, quick and agile and stay happy.
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  • Profile picture of the author malia
    As both an online and offline retailer, the problem you will have is staffing. You cannot VA/outsource staff for a local business. Trust me, stick with online. You have to really really seriously really really want to be in he offline business to deal with the staffing/employee issues.

    And even then, you may still question why you do it.

    And you can't just "hire someone else to run it". Read the eMyth Revisited.
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  • Profile picture of the author grey38
    Phew, this answer is heavily one sided. I figured it would be, but you never know some people have amazing success in places we never thought to pursue. So I thought I'd ask since it popped in my head. See I make a little money now, with only two paying clients thus far. So I'm just scanning the waters, even though I've got my heart set on SMS doesn't hurt to do all research as needed. Thanks for the responses everyone.
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  • Profile picture of the author LinkContractor
    Yes, offline => bacon!

    Hey guys, sorry for barging in but which 'offline google places marketing' read do you recommend?
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    The motto is freedom, it's purpose holiest.
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  • Profile picture of the author phans
    Originally Posted by grey38 View Post

    Think about it. We have the power to rank on top of google places, with one days worth of work. The website, all the backend work could take a week tops if we're on top of things. Has anyone ever thought to create a company in a medium-large sized city and rank high in google places/video ranking, and just dominate the competition and eventually just hire someone else to run the company?

    Obviously not like trade work, but perhaps painting, landscaping, or starting restaurant chains? (could you guys imagine if you started a restaurant and used SMS and offline marketing combined...)

    Anyone ever contemplated this?
    i actually really like your idea
    i also agree with most of the answers but only because something is different or harder doesn't mean it isn't a good idea...

    if you actually don't care to much what the brick and mortar business is about i would brainstorm what markets do get a lot customers online and and the beginning i would look for something that doesn't have to much investment cost like a party service or what ever
    if you learn how to manage your stuff and get good knowledge in the market you choose you will have a big advantage to the avg brick and mortar startup! make the service soo good that mouth to mouth marketing will work and your are set for profit
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  • Profile picture of the author Tsnyder
    Originally Posted by grey38 View Post

    Think about it. We have the power to rank on top of google places, with one days worth of work. The website, all the backend work could take a week tops if we're on top of things. Has anyone ever thought to create a company in a medium-large sized city and rank high in google places/video ranking, and just dominate the competition and eventually just hire someone else to run the company?

    Obviously not like trade work, but perhaps painting, landscaping, or starting restaurant chains? (could you guys imagine if you started a restaurant and used SMS and offline marketing combined...)

    Anyone ever contemplated this?
    I have owned and operated offline businesses as well
    as managed them for others. I hear what you're saying
    but it takes a lot more than internet marketing skills to
    dominate a market in any type of business.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author narendras83
    Banned
    If you know how to rank using SEO, article marketing, video marketing, link building, or just know HOW to drive traffic. You better believe that you can make money online or offline.
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  • Profile picture of the author Paul4000
    Banned
    [DELETED]
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    • Profile picture of the author ewenmack
      Sales skills, not internet marketing skills
      I use to build and run an offline physical product biz.

      Use emails, iphone invoicing app and a Phipipino girl to operate the invoicing
      and that runs the backroom.

      People don't go online searching for my product.

      You get the business by cold walk in's and cold calling
      and take the business from another operator.

      Got Puma Footwear, a 5 star hotel, multiple nationwide and local chains of fruit and vege shops, video rentals, cafes, hair salon's, juice bars, mobile coffee, Indian restaurants
      plus lots of small shops.

      Best,
      Ewen
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  • Profile picture of the author Doran Peck
    Being able to rank locally on google doesn't have anywhere near the power you think it does.

    In fact, being ranked on google isn't much better than sitting in the yellowpages....and we all know how useless the YP is.

    For every person who finally decides to go looking for something they need...there are 500 more who still actually need that same product or service.

    Whats your plan on that...just gonna sit and wait and hope?

    Here's something to think about...Never let your competition move at their own pace. Motivate them, and do it often, or your competition will do it for you.

    A good marketer utilizes many methods and mediums to educate potential prospects...nudge their thinking, so to speak....closer to that sale...or closer to that day when something clicks an dthey decide to go looking.

    ...finally then...the google ranking will fulfill its tiny role.
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  • Profile picture of the author IM nice guy
    Why bother? seriously.

    You're already in one of the lowest overhead/highest profit, easily scaleable, passively operational businesses.

    Why the hell would you want to go and create yourself a whole lot of headaches getting involved in say the restaurant business (one of the most challenging and demanding in my opinion - especially for startups)

    Unless you have a passion for pain, why not go and either buy an already operational online business that's performing well, and fits your desires, or just start up your own?

    Just my 2 cents, I don't get why you'd want to do this...
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  • Profile picture of the author William Maloney
    In my opinion, and I think it's a general opinion, it's not that easy as it sounds. Building a company (NOT starting it) is something that requires a lot of time, a lot of money, and a whole lot of work. Some techniques may fail (SMS let's say), then - you already spent money on that technique, so, what's next? It's very important to know the niche.
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  • Profile picture of the author mjbmedia
    Id consider buying a business that I saw had great potential and could be marketed much stronger , keeping the staff there and growing it with the skills we have whilst not having to get too involved in the other sides of it that I dont want to be in, though I do have 20 years branch management skills , all the current HR issues and employment rules are not for me
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  • Profile picture of the author grey38
    I appreciate the feedback on the idea. Although it does strike me as interesting, it was just an idea that popped in my head. Now of course google places/video marketing/sms would not be my limitation to offline marketing. As someone above mentioned there are 500 to 1 who need help and won't go searching for it. So yes there are many other options such as post cards, classifieds maybe. But like I said it was an interesting idea that popped in my head and because of the feedback here, I can say it won't be going through my head much more lol. Thanks
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  • Profile picture of the author Angela V. Edwards
    Not to mention, that if you had a brick-and-mortar business you'd have to know how to manage people. How will you motivate them? How will you get them to give you their best? What if they talk smack about your company to other people? What if they're lazy? Or what if they're the best folks you've ever seen and work their tails off? How will you keep them? How will you prevent your competition from stealing them away from you? There is a lot to think about when running an offline business.
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  • Profile picture of the author laurencewins
    I like working online from home with no need to get dressed for work or work regular hours. I don't like having a boss telling me what to do. I can push myself harder than any boss. (I know as I have been a boss of more than 100 staff in the past)
    and I also like the world of forums and sites where I can mix with people who have similar experiences and interests. You can't get all that to the same degree in a bricks and mortar business.
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  • Profile picture of the author wbinst2
    It takes a hell of a lot more than top placed Google and SMS to dominate competition. Or even to do well.

    Originally Posted by grey38 View Post

    Think about it. We have the power to rank on top of google places, with one days worth of work. The website, all the backend work could take a week tops if we're on top of things. Has anyone ever thought to create a company in a medium-large sized city and rank high in google places/video ranking, and just dominate the competition and eventually just hire someone else to run the company?

    Obviously not like trade work, but perhaps painting, landscaping, or starting restaurant chains? (could you guys imagine if you started a restaurant and used SMS and offline marketing combined...)

    Anyone ever contemplated this?
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