When you walk around on London streets, you see people handing out different leaflets. One day I was handed out a leaflet for one of the very popular TV show audition. I thought why the hell, this channel is advertising by distributing out leaflets on streets. That made me think to advertise my dating sites on leaflets and hand those out to Londoners.
Anyway, I made a plan. I printed 100000 [A5 size double sided] leaflets. One page came with my General Dating Site for UK. [picture of couple in it + benefits of joining my site + also there was a promo code to use to get savings on Gold Membership] The other side was divided into 3 portions. The above portion was advertised with my dating site for people over 40 years old [normally this niche is called over 40 /senior /mature dating] The middle portion was advertised with my Cougar Dating Site [Cougar dating is for women above 35 and men under 35] The lower portion was advertised with my Adult Dating Site. The theme was if some one doesn't like one site, he / she might have interest in another one or maybe some people will register on 2 or more.
I decided to distribute these leaflets before Easter starts on Friday 6th April 2012 and the following Monday 9th was a Bank Holiday as well, so people will be having enough free time to sit on internet. I decided to run my leaf let campaign between Monday 2nd and Thursday 5th of April.
Now I searched for people looking for occasional work in London on Gumtree. I recruited 12 girls for 4 days
The total costs were
Leaflet printing: £1100
12 girls for 4 days: £6.5 per hour, 10 hours a day, £6.5 * 10 = £65 per day per girl
12 girls per day = £780, 12 girls for 4 days = £3120
Other costs drink/coffee/lunch etc for girls = £450
Total cost = £1100 + £3120 + £450 = £4670
I deployed those girls near busy train stations where people get trains to all over the UK such as London Bridge, Victoria, Paddington, Liver Pool Street, Waterloo etc and some girls were deployed on other busy local London stations. Some of them were handing out leaflets in busy shopping centres / streets such as Oxford Street, Bond Street and so on all around the city.
I was randomly moving girls every next day to different location, I had a friend with me and we were monitoring and visiting all girls on how they are working, buying them drinks, coffee and lunch so that they can work more heartedly and distribute as many leaflets as they can. Luckily by the end of Thursday evening we had finished distributing 100000 leaflets in London.
Now was the time to sit back and watch my risky gamble. Those four days I didn't check my sites to see how many people have visited / registered because in the unlikely situation if the tactic hadn't work, I didn't want to be heart broken in the middle of my campaign.
When I logged in to see how many people had registered on my sites on Friday morning, I saw 1300 basic members there. To make it short that leaflet campaign brought me 2138 members until today. 253 members have already upgraded to Gold Membership so far which alone has brought £8349 on initial payments. To make it clear I didn't run any other sort of promotional campaigns for those sites. As they were white label dating sites, so they were already populated with millions of profiles integrated from the central system. Leaflet was the only source of promotion.
I am expecting to make further £12000 from Recurring and Renewal payments. I hope to make more than £20000 from my leaflet campaign.
Thus I am on my way to make more than £20000 from spending £4670 and only 4 days of work.
Now another long weekend is coming in UK as a Queen's Jubilee celebration on Monday 4th and Tuesday 5th of June. From Monday 28th May until Friday 1st June, I am running another leaf let distributing campaign in London with the hope of distributing 200000 leaflets with the help of 22 girls. If you live in London and see girls around busy places in yellow T- shirts distributing dating sites leaf lets, that is mine campaign. Please do give a friendly smile to the girls.
I live 15 minutes walking distance to Olympic Village and have plans to run a Massive campaign that time. I have already set up a separate dating site [in sports dating niche] with Olympic theme in mind.
I hope these upcoming campaigns will be as successful as previous one.
Warriors, I believe leaf let distribution can work in most niches, Have you tried it for your sites? If no, think about it and see how you can benefit your sites from leaf let distribution.
Good Luck to all warriors.