Is Google Places ranking tie to website ranking?

by KenL
18 replies
Do we need to get the website to rank high in order to get the GP listing to rank high? I had always thought the two were not dependent. But maybe after recent changes in G's "algo" things are different now. Don't think Big G will tell us anything about that so if anyone have any experience with this, please share.
#google #places #ranking #tie #website
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    • Actually 70 % of the listings now are the "blended" algo which combines site and Place page together. This ranking algo does not rely on citations at all but organic site factors.

      See this thread, post #5 and #10 where I go into a lot more detail.
      http://www.warriorforum.com/offline-...-listings.html
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      Linda Buquet :: Google+ Local Specialist and Google Top Contributor
      ADVANCED Google+ Local Training :: Also offering White Label Local SEO
      Latest Google Local News, Tips & Tricks

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      • Profile picture of the author KenL
        Originally Posted by Catalyst eMarketing View Post

        Actually 70 % of the listings now are the "blended" algo which combines site and Place page together. This ranking algo does not rely on citations at all but organic site factors.

        See this thread, post #5 and #10 where I go into a lot more detail.
        http://www.warriorforum.com/offline-...-listings.html
        How does one know if the listings are in the blended algo? I've seen a seven pack where the A listing only had half the number of citation that the B and C listing had. Is that an indication? By organic site factors, do you mean how high the site is ranked?

        Thanks for you input here, Linda.
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        • Originally Posted by KenL View Post

          How does one know if the listings are in the blended algo? I've seen a seven pack where the A listing only had half the number of citation that the B and C listing had. Is that an indication? By organic site factors, do you mean how high the site is ranked?

          Thanks for you input here, Linda.
          Hi Ken,

          The difference between and "pack" and "blended" algo used to be VERY obvious. Now it's hard to tell and there is only about a 1 pixel difference in the display but here is the telltale sign. If it's the old PACK style algo (in which ranking order is controlled by citations and Place page factors) there is a link above the pack that says "More Places about keyword in City."

          If it's the blended algo (controlled 95% by organic ranking factors) then that link is missing.

          G used to show the meta description so then it was obvious because the listings were several lines high, but now with no description it's hard.

          Plus if you guys don't read my blog, I just announced a couple new algos and Google is OVERWRITING Title tags like crazy. So blended listings also used to be more obvious because the top 3 would show web site title tags. But now she's starting to replace with the biz name, keywords or something scraped from the site OR even from other sites. She's basically just putting whatever she wants there.

          The blended algo shows about 70% of the time now and primarily for the core keywords.

          "By organic site factors, do you mean how high the site is ranked?"

          Yes BUT its hard to tell pure organic rankings any more for a number of reasons. Mainly they are just really obscured by the blended results and it's harder to tell at a glance WHY someone is ranking. (Is it due to citations, or on-site SEO?)

          I have a FREE tool on my tools page in sig below where you can see the PURE organic ranking minus local. It's really helpful to see the PURE ORGANIC strength of a site if you strip out all the local factors.

          PLUS if you use that tool for a keyword that pulls blended and compare with the blended results you can see DIRECT correlation in the search order, which proves that it's organic that's in control. (But take into account some listings will be missing in "blended" due to mismatched NAP, dupes, proximity lockout or Places violations.)
          Signature

          Linda Buquet :: Google+ Local Specialist and Google Top Contributor
          ADVANCED Google+ Local Training :: Also offering White Label Local SEO
          Latest Google Local News, Tips & Tricks

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          • Profile picture of the author digichik
            I just spent the last hour looking at all of the free tools you have listed on your tools page and watching the videos. Thank you! Thank you! Thank you! For generously sharing this information. I also bookmarked your blog.

            Originally Posted by Catalyst eMarketing View Post

            Hi Ken,

            I have a FREE tool on my tools page in sig below where you can see the PURE organic ranking minus local. It's really helpful to see the PURE ORGANIC strength of a site if you strip out all the local factors.

            PLUS if you use that tool for a keyword that pulls blended and compare with the blended results you can see DIRECT correlation in the search order, which proves that it's organic that's in control. (But take into account some listings will be missing in "blended" due to mismatched NAP, dupes, proximity lockout or Places violations.)
            Signature



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      • Profile picture of the author Rus Sells
        I agree with Linda here but I also believe citations are an integral part of an overall online presence for consistency and trust. I would not stop building citations for my local clients ever. Citations aren't just 3rd party directory listing either, they can be any mention on the web that contains the NAP. We just seem to always equate a citation with our business listing on sites like yelp, etc. etc.

        One of the pitfalls of SEO if you will is that we tend to go with the trend of the day in regards to the latest changes by Google.

        However I prefer a blended approach to cover all bases. This is why in my opinion one my places listings/sites have hardily survived every single update by Google since I started in Offline.

        Oh I forgot so I had to come back and edit this.

        Certain search terms do not return the blended results and trigger the places algo and in these instances you want to also be ranking for so citations are a part of helping to ensure you appear in those results.

        Originally Posted by Catalyst eMarketing View Post

        Actually 70 % of the listings now are the "blended" algo which combines site and Place page together. This ranking algo does not rely on citations at all but organic site factors.

        See this thread, post #5 and #10 where I go into a lot more detail.
        http://www.warriorforum.com/offline-...-listings.html
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  • Profile picture of the author JohnDavid
    Good info Catalyst...appreciate ya
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  • Profile picture of the author markjuk
    Hi Linda,

    Can you provide an example of the old pack style algo. I've been putting various searches in on Google to try and see the telltale sign of "More Places about keyword in City" but can't find any.

    Thanks

    Mark
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  • Profile picture of the author markjuk
    Thanks Linda
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  • Profile picture of the author markjuk
    Linda,

    Can you say what the important ranking factors are for Google Places now in order of importance (or is that difficult given the way results are currently being presented and some of the problems that Google seems to be having with Places)?

    Mark
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    • Totally agree with Russ. You need to attack both fronts.

      I didn't mean to minimize citations. It's just so many in this thread and others say "wanna rank higher in Places all you need to do is get more citations." So maybe I stress the blended algo and OVER emphasize the organic factors to try to compensate.

      Citations ARE important but I never build them any more. I do something else to get them automatically (for mature businesses anyway) and then focus more of my time on on-site SEO.

      Originally Posted by markjuk View Post

      Linda,

      Can you say what the important ranking factors are for Google Places now in order of importance (or is that difficult given the way results are currently being presented and some of the problems that Google seems to be having with Places)?

      I just particpated in David Mihm's Local Ranking Factors again this week. It's considered THE bible for Local SEO and analyzes a TON of ranking factors and comes out once a year. This year it went into insane detail on ranking factors I've never even thought about - so this one will be more detailed than ever.

      When it comes out you'll see important insights from all the top local SEO pros instead of just hearing my little ole opinion. Not sure when it will be published but my best guess is in about 2 weeks or so.

      Mark
      Signature

      Linda Buquet :: Google+ Local Specialist and Google Top Contributor
      ADVANCED Google+ Local Training :: Also offering White Label Local SEO
      Latest Google Local News, Tips & Tricks

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      • Profile picture of the author Rus Sells
        Linda,

        I know your super busy but did you ever read the Zen Master course I gave you?

        Originally Posted by Catalyst eMarketing View Post

        Totally agree with Russ. You need to attack both fronts.

        I didn't mean to minimize citations. It's just so many in this thread and others say "wanna rank higher in Places all you need to do is get more citations." So maybe I stress the blended algo and OVER emphasize the organic factors to try to compensate.

        Citations ARE important but I never build them any more. I do something else to get them automatically (for mature businesses anyway) and then focus more of my time on on-site SEO.
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  • Profile picture of the author krame2
    ahmm...i observe in many website in terms of ranking there's no website are tie because there are a survey who is the determine which website top's in the rank.
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    • Profile picture of the author Rus Sells
      What are you talking about???

      Originally Posted by krame2 View Post

      ahmm...i observe in many website in terms of ranking there's no website are tie because there are a survey who is the determine which website top's in the rank.
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  • Profile picture of the author Allanfederer
    Great share thanks for the information
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  • Profile picture of the author Kelvin AIP
    Hi guys,

    I know this is a bit dated, but just wanted to get the consensus on how google search for local is used today. Once upon a time (like 2010-12), people would have to specify location for local businesses. These days, it seems google integrates geo automatically when users search from their phones or computers (i.e., ip address, gps, etc.). I haven't done an exhaustive test/search, but the search results differ somewhat when you search FROM a specific location vs. using the kw + location (zip or even city).

    Would you say there are specific factors to consider for kw search vs. kw + loc searches to get top 10 ranking just for google places. I'm not even talking about map results - altho for map results, i imagine that's tied more to physical location pref for the end user in terms of practical use as end user.

    Thoughts on optimizing for positioning on google?
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