We've all seen all the buzz going on with having a directory and how you could make a "killing" having your own directory 'n all...
So, I was discussing developing a niche directory with a couple of pretty successful friends (at different times...the two don't know each other), then they asked me:
What benefit is there for a customer or advertiser, when there's already Yellow Pages (YP.com) ... And the same visitors and/or advertisers can go there and get the SAME info ... Besides YP has the name recognition already and a marketing budget to back it up.
So, I responded with how much more this directory will be targeted to this niche versus a directory for EVERYTHING AND ANYTHING.
Hmm... they just were not buying it.
So, before I start approaching businesses/advertising, I would appreciate your feedback on this question:
"Why should I advertise in your directory, when I'm already listed with YP.com and I'm getting some business from them AND they have the name recognition already?"
(No offense to John Durham for asking these questions. Just wanted go in with EYES WIDE OPEN )
I would appreciate VERY STRONG PERSUASIVE AND CONVINCING reasons why we should have niche directories...
(Disclosure: Its not like I don't know the benefits of a niche directory already, however, I think we all "WIN" when we can have put in our arsenal of rebuttals ... besides the obvious benefits of niche specific directories).
Thanks in advance!
P.S. Is it just me or there are other warriors that would like to load up their rebuttals - ready to fire...then, may be aim it...lol!