Recently I've been thinking that having my income come from one method is not the way forward, specially after all the recent aggro that Google has been causing with the Panda, Penquin and the for coming future updates.
I was sat in a nearby cafe when an idea came to my head. There was a billboard with loads of business cards pinned to it. Most of these business cards were painters, plasterers, builders and so on..
None, and when i say none, i mean literally every business card there had no website, so it got me thinking of building a web design firm, producing small local websites to small local businesses.
Now, i have zero skills in web design, but have skills in building small Wordpress sites, enough skills to get a quality looking site up and running.
So the next day i decided to put myself into action mode and create another method of income. I revisited the cafe and took with me a notepad and pen, i took down each phone number and business name on every business card that was there.
I actually ended up writing 58 phone numbers, these were mainly mobile phones and a few home phone numbers. it got me thinking, there was 58 potential customers that COULD be interested in a website, this was in one cafe alone, so i decided to head down to another nearby cafe to see if they also had a billboard of some kind, which they did, and again, i took each and everyone's phone numbers down (and business names).
This time i took 34 phone numbers which had no website on there business cards or flyers.
Within half and hour i had 92 phone numbers of small businesses that could potentially be interested in a small website, to help and grow there own business.
I went off home and made myself a cup of tea and got comfy and decided to phone up the phone numbers i had wrote down earlier.
After phoning each and every number, i actually ended up closing 4 deals which they each paid £199 (about $300) + charging them £30 per month, for hosting and 10 updates or changes per year.
So.. out of visiting 2 cafes, i took 92 phone numbers from business cards, and generated 4 sales in the first day, plus also taking £120 in recurring payments.
I'll tell you know, i'm a person that is not great talking on the phone, but after a bit of self belief and saying to myself the only thing they can do is SAY NO! so i took the plunge.
After the first day went so well, i decided to change my approach. I figured if so many small business are looking for small websites, newspapers, magazines, trade magazines, would be the place to look at.
So i decided to nip to the shop to purchase literally every newspaper and every magazine where i could possibly find businesses that are advertising there services.
The amount of phone numbers for businesses without a website in these sort of newspapers and magazines is enormous.
After 4 weeks of driving round cafes, newsagents, places where small businesses would place a business card, buying papers, magazines, trade magazines.
I closed 30 sales each paying me £199 + £30 per month for updates and changes, this was all done with zero skills and action taken!!
Here's a breakdown :
Step 1 : Head down to cafes, newsagents, searching for places where businesses leave there business cards.
Buy newspapers, magazines, trade magazines etc..
Step 2 : Write down every phone number and there business name and also there type of business.
Step 3 : Before phoning up i did a quick Google search for there main keyword in regard to there business,using the Google keyword tool, i wanted to explain to them on the phone that your business might be missing out on x amount of clients/appointments/free quotes as per there keyword related to there business.
Step 4 : Closing the deal over the phone, it's a hell of a lot easier then i thought, because businesses are wanting extra customers everyday, and specially in these hard times. I simply explained to them over the phone how a website would improve there marketing power in gaining new customers/clients for there business. Whilst getting the "Yes, would love to go ahead" i also made sure they signed up for a 12 month agreement to pay £30 per month.
The way i think about this is simply, £30 per month is an extra £360 a year.
So in other words I'm selling them a website for £199 + £30 per month = £559 per client over the year.
Step 5 : I visited the Warrior forum special offer forum, and purchased 3 offline wordpress themes, i have also purchased 2 other wordpress themes from theme forest. These themes i use to build the clients websites. which usually takes between 3-4 hours to complete, I've so far in 30 clients have had zero complaints and quite a bit of praise from the quality of designs.
I collect payments through 2checkout and nochex, what i have done is asked for a 50% deposit and 50% when completed.
I'm looking for an alternative for collecting recurring payments, which would be much better, currently looking for a direct debit solution.
1 customer had actually told one of his friends, who also ran a business about me, which i'm going to phone up tomorrow morning.
The only reason why i have wrote this thread is to make others aware that phoning up businesses isn't that hard. I'm no salesman, i'm shocking at talking to people over the phone but... if you explain to those that they are missing out on a huge number of customers and clients for not having a website, can they turn you down?
What's my idea to grow this from now?
Outsourcing the creation of websites, and also taking on other cold callers to ring round businesses and improving those sales.
I'm thinking of a few avenues of looking for some investment to help grow this business and turn it into a long term business for the future.
Just my last tip for anyone wanting to start earning money and creating something worthwhile, get into gear and start doing something about it, reading forum post's and buying WSO after WSO isn't going to get you anywhere.
Action is a beautiful word
P:S : I'm not great at writing either, i think i got everything down and i hope you get some inspiration from this and get off your ass and start taking action!
Your welcome to ask any questions, always happy to help another out. We are all here to do the same thing, to make a living.
Edit : Sorry i forgot to add, that now i've gained those clients, i've got them for a year, later down the line, i now have the chance to sell them add ons like :
Google places listings
Social media marketing
My view is one client is potentially worth a lot more down the line.