Going to charge $1,500 Per Month for this...

99 replies
I have been fine tuning my Internet Marketing/Social Media packages for business owners.
This is actually a one page sales letter that we are using some VERY targeted direct mail and also a ground game of handing them directly to business owners.

Be nice...I know there is room for improvement. Last time I did this, sent out 20 letters and got three $1,500 per month clients, actually...one was $1,750 cause I trained the owners daughter :-)

Here you go...

Are You Generating Leads, Sales and New Clients From Your Social Media and Internet Marketing? Call Today and Get a Free Consultation

Must Have Social Media - Internet Marketing Package

Set Up and or Maintain 15+ Social Media Accounts
Social Networking such as Facebook - Gain 100+ Likes Per Month
Multiple Micro blogs such as Twitter - Gain 250+ Followers Per Month
Multiple Video Sites such as YouTube - Get Videos Ranked on Page #1 of Google
Multiple Directory Sites including Google Places/Maps/GooglePlus
Content Creation sites such as Pinterest
Geo-Targeted sites such as Foursquare

Leverage the Power of the Internet - Dominate Your Competition
Get First Place Position on Google Maps - Triple Your Social Media Following

My Company Name and Info

Social Media and Internet Marketing Package
You can download the actual letter on this link from Scribd if you want. Please make it yours and don't copy word for word.

James
#500 #charge #letter #marketing #month #offline #package #pricing
  • Profile picture of the author IM nice guy
    Holy cow dude, $1500 per month for this?

    I mean it's a great service no doubt, but where are you finding these prospects?

    I am assuming from your wording, that these are cold prospects who you have just sent out a direct mail piece to?

    I really need to start thinking bigger and better in terms of my services/pricing.

    I feel like such a small fish right now....

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  • Profile picture of the author iAmNameLess
    How are you getting the likes? Is it natural or artificial? I guess it doesn't REALLY matter since the value seems to be good.

    I think 1,500 a month is a good price... I'd probably charge even more, but it looks good. In my opinion, it looks like a very strong and solid package. Great job!
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    • Profile picture of the author sdentrepreneur
      Originally Posted by iAmNameLess View Post

      How are you getting the likes? Is it natural or artificial? I guess it doesn't REALLY matter since the value seems to be good.

      I think 1,500 a month is a good price... I'd probably charge even more, but it looks good. In my opinion, it looks like a very strong and solid package. Great job!
      Dang...lots-o-questions

      1. All the Likes are Natural, we use Edging, Contests, Texting Campaigns to 32665 = FBook
      and 10 others strategies but I would have to bill you...j/k

      2. I outsource about $300 to $500 per of the $1,500 to my team. Local and India depending on project.

      3. My contracts are normally 3 Months to 6 Months. I feel I can prove my worth in that time frame

      4. I will report back on results of this last mailing. IMO...I feel the reason of the success and high close rate is from my branding my myself and company on LinkedIn and Facebook.
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  • Profile picture of the author pamon
    if you're able to get $1500/mo for that awesome. 15 different social media accts? Beyond the big ones don't know how many little social media sites there are. Best of luck on it.
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    • Profile picture of the author Chuck Avants
      Awesome. 20 letters to make $4500-- you can't beat that.
      Keep up the good work.
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  • Profile picture of the author .
    Fair enough. It's not about how much you do is about how you pack the product. I have clients paying 3K to 4K per month... but it's not about "what I do for them" is what my solution brings to them....

    many business doesn't care so much about "what you give them" instead they care about how much they grow thanks to your services
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    • Profile picture of the author Butazi
      Originally Posted by rankinghero View Post

      Fair enough. It's not about how much you do is about how you pack the product. I have clients paying 3K to 4K per month... but it's not about "what I do for them" is what my solution brings to them....

      many business doesn't care so much about "what you give them" instead they care about how much they grow thanks to your services
      Image is everything
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      I am posting while working for a company, or else I would use my name as my username. Yeah...they stalk my name.

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    • Profile picture of the author QWE
      Originally Posted by rankinghero View Post

      Fair enough. It's not about how much you do is about how you pack the product. I have clients paying 3K to 4K per month... but it's not about "what I do for them" is what my solution brings to them....

      many business doesn't care so much about "what you give them" instead they care about how much they grow thanks to your services
      This is very true. If your client sees true value and understands ROI, they'll pay whatever you ask. Just be able to demonstrate you can deliver though. You can even consider loss leader strategy and prep them later for upsell.
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  • Profile picture of the author sodomojo
    Originally Posted by sdentrepreneur View Post

    I have been fine tuning my Internet Marketing/Social Media packages for business owners.
    This is actually a one page sales letter that we are using some VERY targeted direct mail and also a ground game of handing them directly to business owners.

    Be nice...I know there is room for improvement. Last time I did this, sent out 20 letters and got three $1,500 per month clients, actually...one was $1,750 cause I trained the owners daughter :-)

    Here you go...

    Are You Generating Leads, Sales and New Clients From Your Social Media and Internet Marketing? Call Today and Get a Free Consultation

    Must Have Social Media - Internet Marketing Package

    Set Up and or Maintain 15+ Social Media Accounts
    Social Networking such as Facebook - Gain 100+ Likes Per Month
    Multiple Micro blogs such as Twitter - Gain 250+ Followers Per Month
    Multiple Video Sites such as YouTube - Get Videos Ranked on Page #1 of Google
    Multiple Directory Sites including Google Places/Maps/GooglePlus
    Content Creation sites such as Pinterest
    Geo-Targeted sites such as Foursquare

    Leverage the Power of the Internet - Dominate Your Competition
    Get First Place Position on Google Maps - Triple Your Social Media Following

    My Company Name and Info

    Social Media and Internet Marketing Package
    You can download the actual letter on this link from Scribd if you want. Please make it yours and don't copy word for word.

    James
    how much will that cost you to outsource it?
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  • Profile picture of the author digichik
    Thank you for sharing. Your posts always provide inspiration and food for thought, as well as actionable ideas.

    How long are your contracts usually for 3,6 or 12 months?
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  • Profile picture of the author SuzyBlack
    Well done James! If your letter is working for you - keep going!

    We're in such a great market here with so many opportunities, I think its great that you are doing this.
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  • Profile picture of the author PeacefulCalamity
    Nice! But the real questions are the three below:

    How much you outsource it for?
    How much of it do you outsource?
    What does your letter look like?

    Dropping a $1500 monthly price tag is no joke.
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  • Profile picture of the author IM nice guy
    I'm still interested to know, is this from cold direct mailing?
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    • Profile picture of the author sdentrepreneur
      Originally Posted by IM nice guy View Post

      I'm still interested to know, is this from cold direct mailing?

      The first run of 20 letters, I wrote out 20 white envelopes with the words Attn Owner or GM. Inside was similar sales letter with my business card attached. I walked the streets here in Gaslamp San Diego, there is like 80 restaurants and 40 bars. I cherry picked the top 20 places I wanted to work at and walked inside and handed letter to whoever looked like they were in charge. That is how I got the 3 out of 20.

      What I am doing this time is using a method I got from a post in this Forum. Send out 20 letters like the one I started this post with to Cosmetic Surgeons and include a fresh $2.00 bill in each letter. It will be hand written on the outside with the stamp on crooked.

      They are going out this weekend, will report back on success rate. :-)
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  • Profile picture of the author Hugh
    James,

    You mean you treat it like a real business?

    " IMO...I feel the reason of the success and high close rate is from my branding my myself and company on LinkedIn and Facebook."

    Shows a lot of planning and thought.

    Hugh
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    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author wrench
    you've got a offline business ready to expand and increase their client base with some effective marketing and........ you offer social media as a solution LOL

    wow @ how one dimensional your marketing is, and how EASY it is for me to take that client away by showing them all the streams of income that exist that he isnt taking advantage and missing out on that have ZERO to do with internet.

    atleast read a jay abraham book once, then read it again until you realize how much opportunity you are missing
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    • Profile picture of the author sdentrepreneur
      You obviously don't know me very well "wrench"
      Using Social Media is just one of many ways to get in the door. Then we offer SEO, Web Design, SEM, Lead Gen, E-mail Campaigns, Mobile Apps and much more.
      Thanks for worrying about me though :-)

      Originally Posted by wrench View Post

      you've got a offline business ready to expand and increase their client base with some effective marketing and........ you offer social media as a solution LOL

      wow @ how one dimensional your marketing is, and how EASY it is for me to take that client away by showing them all the streams of income that exist that he isnt taking advantage and missing out on that have ZERO to do with internet.

      atleast read a jay abraham book once, then read it again until you realize how much opportunity you are missing
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      • Profile picture of the author rambo9600
        Originally Posted by sdentrepreneur View Post

        You obviously don't know me very well "wrench"
        Using Social Media is just one of many ways to get in the door. Then we offer SEO, Web Design, SEM, Lead Gen, E-mail Campaigns, Mobile Apps and much more.
        Thanks for worrying about me though :-)
        Wrench is 100% correct!

        Everything you are doing is internet based, no REAL marketing.

        How about pricing their products correctly, upsells, follow-up marketing, direct mail, newsletters, better customer service, etc...?

        You should know better based upon your age, old-school is best.

        P.S. It's ironic that you use old-school tactics (direct mail) to get YOUR clients but don't teach it.

        P.P.S. Good luck getting #1 position on Google Maps. As of yesterday it's GONE!
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  • Profile picture of the author wrench
    you are a one dimensional internet marketer in the world of business consulting - you are at an extreme disadvantage to any marketer who knows anything about marketing the good thing is, half the people out there don't know a thing about marketing and have similar one dimensional services to provide.

    Just hope I or someone who actually knows about marketing doesnt get a hold of your client and show him all the streams of income he is missing out on by only dealing with the internet.

    Again start with jay abraham - you clearly need a better grasp on what direct marketing is and how to apply it
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  • Profile picture of the author wrench
    its good to see people like rambo9600 on this forum that knows about marketing in a whole, not many of us around here - which is a shame because these internet markers have a client in their hands and offer a sub par product that makes less money for their client and is harder to sell.

    a business owner doesnt understand social media, seo, ppc and how little ROI it is compared to other strategies that have a much higher ROI and that they INSTANTLY understand and relate to like: cross selling, upselling , training their front line, list building for newsletters, a referral program - man.. cross selling/jv setups ALONE can LITERALLY double a clients revenue in 60-90 days if done right and thats the reality not a WSO headline someone pulled out of their ass cause it sounds compelling.
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    • Profile picture of the author Lopaca
      90% of online marketers who target offline businesses primarily sell products and services that are customer acquisition based.. The big Buzz now is customer retention...6 to 7 times more profit potential for the business owner and 100% more profit potential for a knowledgeable marketer.

      Just my 2 cents
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  • Profile picture of the author sdentrepreneur
    Rambo and Wrench, I have no desire to run a companies complete marketing campaign. I will leave that to guys like you :-)
    I have been selling Internet and Social Media Marketing services for over 4 years now, very successfully and I have many VERY happy clients. Training and upselling is the job of the business owner, not my job. I owned Gas Stations and Auto Repair shops for 18 years and had 60 employees and totally understand where you both are coming from. But...this...is a Internet Marketing Forum !!!

    Rambo....you are right, gotta rethink that Google Place/Plus strategy now.
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    • Profile picture of the author TimD
      Originally Posted by sdentrepreneur View Post

      Rambo and Wrench, I have no desire to run a companies complete marketing campaign. I will leave that to guys like you :-)
      I have been selling Internet and Social Media Marketing services for over 4 years now, very successfully and I have many VERY happy clients. Training and upselling is the job of the business owner, not my job. I owned Gas Stations and Auto Repair shops for 18 years and had 60 employees and totally understand where you both are coming from. But...this...is a Internet Marketing Forum !!!

      Rambo....you are right, gotta rethink that Google Place/Plus strategy now.
      James, you are a gracious man. I admire you.
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    • Profile picture of the author rambo9600
      Originally Posted by sdentrepreneur View Post

      Rambo and Wrench, I have no desire to run a companies complete marketing campaign. I will leave that to guys like you :-)
      I have been selling Internet and Social Media Marketing services for over 4 years now, very successfully and I have many VERY happy clients. Training and upselling is the job of the business owner, not my job. I owned Gas Stations and Auto Repair shops for 18 years and had 60 employees and totally understand where you both are coming from. But...this...is a Internet Marketing Forum !!!

      Rambo....you are right, gotta rethink that Google Place/Plus strategy now.
      The real point I wanted to bring out in this conversation is about focusing ALL your marketing TACTICS at the internet. This is a very dangerous game to play with your business and your clients.

      Michael Hiles knows fully well that getting all your business from one source, whether it be the Yellow Pages, Direct Mail, Newsletters, Word of Mouth, TV, Radio, or the Internet is a disaster waiting to happen.

      I am by no means an expert on SEO, PPC, Places, etc... but I sure do outsource 100% of all my services.

      You can outsource direct mail, newsletters, in-house training, etc... and make more money and stability for both you and your client.

      If you truly care about YOUR money and your clients best interest you will have other sources of media to get lead generation.

      If your clients have other consultants that are providing those services then fine. If you are only servicing their Internet tactics then continue to do what you do.

      I however think it's a huge mistake. I have preached on this forum and to my clients NOT to depend upon the Internet for their business success.

      Most members here who do Offline only "think" internet related services. All businesses care about is Lead gen, customers, top line revenue, and profits.

      Panda, Penguin, no more Google Places can kiss my @ss.

      Neither my income, nor my clients income is dependent upon the Almighty Google.
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      • Profile picture of the author MichaelHiles
        Originally Posted by rambo9600 View Post

        ...

        I however think it's a huge mistake. I have preached on this forum and to my clients NOT to depend upon the Internet for their business success.

        ....
        I'm pretty sure Mark Zuckerberg disagrees with you.

        To my knowledge, Facebook has never run a TV or radio spot.

        In fact, the internet companies who did run million dollar traditional marketing campaigns (thanks largely in part to an abject lack of understanding about the medium itself) found themselves out of business in DotCom v1.0.

        I agree with the idea of using what works. Not all business models react positively to traditional media campaigns.

        At the same time, I've argued vehemently on this very forum that Yellow Pages isn't out of business, and is still viable for certain kinds of businesses.

        I don't subscribe to such extremes in business. I evaluate what works on its own merit, and determine the viability of the tool or tactic to be used in the approprate situation.
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  • Profile picture of the author MichaelHiles
    Rambo and Wrench are adamantly incorrect.

    There's a difference between consulting as a strategist and consulting as a tactical service provider.

    Marketing is so vast, there is no individual who is deeply competent in every technical area. That's akin to saying every computer programmer is competent in every operating system, language and platform.

    When someone excels at strategy, they can certainly consult as the "marketing director". But if they're doing that effectively, they don't have time to be actually doing the mail merges and licking stamps. That's like hiring a project manager to do database administration.

    And before you guys go all half cocked on what I know or don't know, I do $2 million/month in marketing consulting revenue at the strategic level in the mid-market space - predominately in the B2B high tech products and services sector (software consultants, managed services providers, etc...).

    I contract services to people like James to do tactical things - because I'm not so delusional to think that because I happen to have actually read some Jay Abraham that I want to, or I would even be good at all the tactical skills that go into mailing... like graphic design, database administration, accounting, etc...

    While you're reading and learning, try some Michael Gerber and learn about business scalability, which starts with division of labor and delegation.

    One dimensional is assuming that because someone participates in this forum they're only knowledgable in, and interested in selling ebooks.


    /rant off
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  • Profile picture of the author wrench
    Michael is english your first language? I ask because your response didnt make much sense at all.

    You just explained how you arent one dimensional and you contract different tactical services out for your consulting business. Me and rambo suggested sdentrepreneur do the exact same thing you do

    :: face palm ::

    if I made 12 dollars a week, does that have ANY bearing on the proven fact that being one dimensional isn't an optimal marketing strategy? No, it doesn't so stop being an attention seeking individual bragging about how much you make - the forum is about helping people - you should know that with 2500+ posts.
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    • Profile picture of the author MichaelHiles
      Originally Posted by wrench View Post

      Micheal is English your first language? I ask because your response didnt make much sense at all.

      You just explained how you arent one dimensional and you contract different tactical services out for your consulting business. Me and rambo suggested sdentrepreneur do the EXACT SAME THING YOU DO.

      :: face palm ::
      Your "one dimensional" terminology is meaningless in the derogatory context you're attempting to use it.

      What I don't do is staff a resource for a tactical skill that isn't my core service offering. But I may keep several service providers at hand for client project work that falls outside of my core.

      A database administrator doesn't care whether it's IBM Global Consulting Services paying him for his skills or Joe's Landscaping. As long as he gets his fee for doing his tactical task.

      You're criticizing the guy for focusing on his own skill set as a technician. I happen to know James and he does a great business. He focuses on his own skills and sells to people who want what he does.

      James may offer an entire suite of services under his social label. He might do blogging, he may do social media presence management, he might provide SMS text messaging services, in fact he may provide several subsets of activity under the "social media" label of services. So then is he really "one-dimensional"?

      He may also sell to end users and may also contract to other types of consultants (LIKE STRATEGIC MARKETING CONSULTANTS). He may also provide those services to specific industry sub-segments and business profiles that I wouldn't touch (because they might not be able to afford a heavy hitter).

      What I don't do is go around disparaging people for their successful methods. I figure out how to help them and use their knowledge, skills, and resources for my own benefit. I don't say things like "I could take your business away" to them. While it might be the case, I know what business I'm in, and I'm not threatened in the least by smart people who might be better at some other technical detail.

      So what if I could take away his entire customer base, why would I change my own model to do it? To prove that I can? James is a smart guy, and he will adapt his business to whatever opportunities and constraints he's been presented.

      Like I said, not everyone on this forum is a starry-eyed ebook salesman. James isn't one of those folks. In fact, a lot of the offline services people here are quite competent in their crafts in spite of what might be presented in the WSO forum.

      ...if I made 12 dollars a week, does that have ANY bearing on the proven fact that being one dimensional isn't an optimal marketing strategy? No, it doesn't so stop being an attention seeking individual bragging about how much you make - the forum is about helping people - you should know that with 2500+ posts...
      Attention seeking like as in telling a successful guy with a successful business how he's doing it all wrong as a one dimensional schmuck and how you've got all the right answers if he'd only stop reading stupid ebooks?


      Oh... and I might add... for all the marketing bigshotedness of "psssht... that's just internet, not REAL MARKETING!!!!" --- I have yet to get a postcard brochure in the mail from Facebook. And I do 25% of my business with traditional direct mail campaigns.

      A phillips head screwdriver for a phillips screw. A planer to take rough edges off wood.
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    • Profile picture of the author tycoonms
      hey wrench, I think the point youre missing is that he brought people in at a 1500 a month price point, its simple to upsell them from here into other services

      I applaud the OP, very well done, wrench, stop trolling
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      • Profile picture of the author sdentrepreneur
        Thanks, great point. Once I lock them into the $1,500, then I add some PPC, SEO, Web Design and others ways to help them and generate leads and sales.
        Letters going out tomorrow. Will report back on the results.


        Originally Posted by tycoonms View Post

        hey wrench, I think the point youre missing is that he brought people in at a 1500 a month price point, its simple to upsell them from here into other services

        I applaud the OP, very well done, wrench, stop trolling
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  • Profile picture of the author wrench
    MichaelHiles: can you even read?

    No one said anything about him being unsuccessful or he can't outsource marketing for other medias. We told him to not limit himself to ONLY internet marketing.

    Originally Posted by MichaelHiles View Post

    I'm pretty sure Mark Zuckerberg disagrees with you.

    To my knowledge, Facebook has never run a TV or radio spot.
    Ahh Facebook is an INTERNET SITE - We are discussing marketing for OFFLINE businesses...

    WOW at you not comprehending this.

    i'm completely convinced english is NOT your first language. http://translate.google.com
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    • Profile picture of the author MichaelHiles
      Originally Posted by wrench View Post

      MichaelHiles: can you even read?

      No one said anything about him being unsuccessful or he can't outsource marketing for other medias. We told him to not limit himself to ONLY internet marketing.
      I can read quite well. You keep denying that you've said things that I've never once accused you of saying... yet you continue to ignore the challenges to the statements that YOU'VE ACTUALLY MADE.

      You know, the ones that I've called you out on.

      Scroll up and exercise that stellar reading comprehension ability that you seem to be accusing me of of missing... repeatedly.

      I'm pretty sure you're the one exercising selective reading at this point.

      Do you have anything further of substance to contribute? Or are you resigning yourself to the position that everyone should be a generalist so there would be no specialists for us to outsource... therefore, Mr. Hickey is ignorant and you could take his business away because he's on a forum that sells ebooks about topics pertaining to certain aspects of marketing?

      Find that Facebook TV ad or print brochure yet?
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    • Profile picture of the author MichaelHiles
      Originally Posted by wrench View Post

      MichaelHiles: can you even read?

      No one said anything about him being unsuccessful or he can't outsource marketing for other medias. We told him to not limit himself to ONLY internet marketing.



      Ahh Facebook is an INTERNET SITE - We are discussing marketing for OFFLINE businesses...

      WOW at you not comprehending this.

      i'm completely convinced english is NOT your first language. Google Translate

      Since it is you who cannot comprehend, this is a FORUM FOR ONLINE MARKETING FOR OFFLINE BUSINESS.

      WOW AT YOU NOT COMPREHENDING THIS

      GET IT? THIS IS A SITE DEDICATED TO INTERNET MARKETING!!!! THIS IS A FORUM DEDICATED TO THE INTERNET MARKETING PRACTICES OF NON-INTERNET BUSINESS!!! A WEBSITE IS AN INTERNET VEHICLE WHETHER IT'S OWNED BY A WEB COMPANY OR A TRADITIONAL COMPANY!

      IT'S INTERNET MARKETING.

      WOW AT YOU NOT COMPREHENDING THIS!!!

      And I am going to go ahead and give you this warning: Cut with the derogatory $hit like "can you even read". If you want to stick around on this site, I'd strongly suggest you find yourself a bit more decorum and read the rules.

      If you can't engage in a discussion without attacking people's business and being derogatory when you've been called out for it in response, you might want to rethink your purpose here.

      This is a forum where people who ARE experts in things like SEO, PPC, et al, engage in discussions and ideas about said topics for the purpose of enhancing their clients revenue. Not a general marketing forum where you wow us with your Dan Kennedy and Jay Abraham rehashed prowess and browbeat those who are specialists in things you're not for discussing those specialized topics.

      It's like you barging into a video editor's forum telling them how they're somehow or another beneath you because they're specialists in shooting the TV commercial instead of knowing how to match a branding campaign to a demographic and direct a creative team to storyboard the commercial spot concept. Or are they beneath you as well because they specialize in storyboarding too?

      If you shut your mouth a bit, you might actually learn something useful.
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      • Profile picture of the author sdentrepreneur
        This was the point I was trying to make earlier to Wrench....I know all the other marketing tactics that businesses need to survive. My focus is Internet Marketing/Social Media and Lead Generation Online.

        Thanks Michael, you rock. Let's talk shop soon....Internet stuff only...ok?

        [QUOTE=MichaelHiles;6348567]Since it is you who cannot comprehend, this is a FORUM FOR ONLINE MARKETING FOR OFFLINE BUSINESS.

        WOW AT YOU NOT COMPREHENDING THIS

        GET IT? THIS IS A SITE DEDICATED TO INTERNET MARKETING!!!! THIS IS A FORUM DEDICATED TO THE INTERNET MARKETING PRACTICES OF NON-INTERNET BUSINESS!!! A WEBSITE IS AN INTERNET VEHICLE WHETHER IT'S OWNED BY A WEB COMPANY OR A TRADITIONAL COMPANY!

        IT'S INTERNET MARKETING.
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  • Profile picture of the author MichaelHiles
    I went back and pulled wretch's entire volume of contribution to the Warrior Forum thus far... count the condescending and derogatory posts.

    The 'douchebag' one was a nice touch.

    http://www.warriorforum.com/search.p...rchid=16003081

    Originally Posted by wrench View Post

    I've realized nearly all the WF "offline marketers" are completely clueless when it comes to anything about marketing to increase profits for offline businesses.

    I went from from 2k a month to 10-12k a month when I stopped coming to WF for advice and insight. I then joined a group where people REALLY know what marketing is and how to apply it to offline businesses.

    So good bye WF as its done nothing for me except point me in a more valuable direction for my offline consulting knowledge.
    Why are you even here troll?
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    • Profile picture of the author rambo9600
      Originally Posted by wrench
      I've realized nearly all the WF "offline marketers" are completely clueless when it comes to anything about marketing to increase profits for offline businesses.

      I went from from 2k a month to 10-12k a month when I stopped coming to WF for advice and insight.

      I then joined a group where people REALLY know what marketing is and how to apply it to offline businesses.

      So good bye WF as its done nothing for me except point me in a more valuable direction for my offline consulting knowledge.

      -------------------

      Care to share the name of that group?

      I'm always open to new ideas.
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  • Profile picture of the author MichaelHiles
    Aaahhh... this exchange was pretty funny.... http://www.warriorforum.com/offline-...n-clients.html

    Originally Posted by wrench View Post

    You SEO guys remind me of 6 minute ab commercials. Selling an idea to fat people who don't know ANYTHING about working out/getting in shape, All they need is this one six minute ab product to get them a ripped and chiseled body.

    I feel sorry for the struggling businesses that will hand over money to soon realize SEO is just one small piece of marketing and a even smaller piece of making a business more profitable.
    Originally Posted by contentment1st View Post

    Here's another amusing one from the wretch trove... http://www.warriorforum.com/offline-...g-clients.html
    Originally Posted by wrench View Post

    People go to your site to hire you for Search Engine Optimization and... You spell Search Engine Optimization wrong..
    <title>Web Design | Website Design Birmingham | Search Engine Optimisation</title>

    although - nice site, nice vid though!
    Originally Posted by mjbmedia View Post

    Hi Wrench, Chris, like me is in the UK, and over here thats how we spell optimisation, you guys replace esses with zeds in a lot of words like this but Chris has it right for the UK market.
    Awesome! He's an amazing reader, a marketing expert, and knows the proper spelling of UK variant words... or not...
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  • Profile picture of the author MichaelHiles
    In case you experts in marketing haven't paid much attention, here's a partner company of mine... HubSpot All-in-One Marketing Software - Free Demo

    I'm sure you'll tell them they're doing it all wrong too. LOL

    Here's another partner of mine... Inbound Marketing Agency | PR 20/20

    $40 million in sales this year... all internet marketing services.

    Why don't you go take Rob Solomon's business away from him too? All he offers is internet marketing, and specifically social media services... Demand Generation | Lead Management | Bulldog Solutions | Austin, Texas | Demand Generation Unleashed $20 million/year in sales...

    You're a clown. I'd even lay money on you having a day job and not even owning your own business.
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  • Profile picture of the author wrench
    real business minded people don't get emotional and take things personal due to criticism because they know it has nothing to do with them, its to do with their business.

    rambo: more then likely i was talking about meetup group that spawned from some gary halbert followers. you should check out ilovemarketing - great marketing guys there and they have meetup groups all over the world.
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    • Profile picture of the author rambo9600
      Originally Posted by wrench View Post

      real business minded people don't get emotional and take things personal due to criticism because they know it has nothing to do with them, its to do with their business.

      rambo: more then likely i was talking about meetup group that spawned from some gary halbert followers. you should check out ilovemarketing - great marketing guys there and they have meetup groups all over the world.
      Yes, that's Joe Polish site, been following Joe for years. Met him several times in person at Dan Kennedy and Ken McCarthy seminars. Joe pulls in some serious cash, 8 figures. Not many marketers can say that.

      I study the masters, Kennedy, Abraham, Ogilvy, Makepeace, Halbert, Rodale, Bencavinga, etc... I just invested $10,000 last month on some serious copywriting material. People here complain if a WSO is $27, lol.

      The majority of members here are looking for Tactics, they are not into Systems. Nothing wrong with that, you can make serious money with Tactics only. But it's not my cup of tea.

      I can understand why many people don't want to know system type marketing. I've studied this for decades and will continue until my last breath.

      Most just want something to make money today, then when the next hot item comes along they jump on that bandwagon.

      SEO was hot, then Google Places, site rentals, etc... now it's Pinterest, Facebook, and anything to do with mobile/sms.

      When I take on a client I take full control, I own them. For someone to come in and replace me is nearly impossible. I would need a big falling out with a client to replace me.

      I know more than 100% of any client I meet with, I will never let the client make decisions without my input. Why should a client know marketing, it's my area of expertise. I've studied marketing longer than Michael Hiles is old, no offense to Michael.

      I've read Michaels post for a long time, he understands marketing. But as he stated, 98% of this forum revolves around Internet based Tactics.

      I Love Marketing and other sites are more geared toward "direct response marketing" which is completely different than the internet.

      Over 50% of all marketing is still "Print" media, but neither you nor I will ever convince members here of that.

      Old school marketing is superior IMHO than any goofy tactic trying to game Google. I think many here are starting to get "it."

      Why so many members here base their income based upon a 3rd party like Google is beyond me.

      Panda, Penguin, no more Google Places, now today I read about some shopping crap with Google, everyday it's something else.

      In the meantime, I'm making a small fortune with direct mail. The post office delivers less and less mail, so my mail gets noticed even easier. My response rates continue to get higher while everyone here screams about Google and finding NEW tactics.

      My newspaper direct inserts are doing better than ever, just like the post office, advertisers are fleeing print media leaving it all to ME.

      It is what it is. Unless the USPS goes under, all newspapers, employee training, Aweber, telemarketing, etc... I'll still be around.

      F*** Google and F*** the Internet.

      I tell my clients the Internet is icing on the cake I'm about to prepare. Sit back, get ready to hire more staff, and watch me work my Magic!
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      • Profile picture of the author MichaelHiles
        Originally Posted by rambo9600 View Post

        Yes, that's Joe Polish site, been following Joe for years. Met him several times in person at Dan Kennedy and Ken McCarthy seminars. Joe pulls in some serious cash, 8 figures. Not many marketers can say that.

        I study the masters, Kennedy, Abraham, Ogilvy, Makepeace, Halbert, Rodale, Bencavinga, etc... I just invested $10,000 last month on some serious copywriting material. People here complain if a WSO is $27, lol.

        The majority of members here are looking for Tactics, they are not into Systems. Nothing wrong with that, you can make serious money with Tactics only. But it's not my cup of tea.

        I can understand why many people don't want to know system type marketing. I've studied this for decades and will continue until my last breath.

        Most just want something to make money today, then when the next hot item comes along they jump on that bandwagon.

        SEO was hot, then Google Places, site rentals, etc... now it's Pinterest, Facebook, and anything to do with mobile/sms.

        When I take on a client I take full control, I own them. For someone to come in and replace me is nearly impossible. I would need a big falling out with a client to replace me.

        I know more than 100% of any client I meet with, I will never let the client make decisions without my input. Why should a client know marketing, it's my area of expertise. I've studied marketing longer than Michael Hiles is old, no offense to Michael.

        I've read Michaels post for a long time, he understands marketing. But as he stated, 98% of this forum revolves around Internet based Tactics.

        I Love Marketing and other sites are more geared toward "direct response marketing" which is completely different than the internet.

        Over 50% of all marketing is still "Print" media, but neither you nor I will ever convince members here of that.

        Old school marketing is superior IMHO than any goofy tactic trying to game Google. I think many here are starting to get "it."

        Why so many members here base their income based upon a 3rd party like Google is beyond me.

        Panda, Penguin, no more Google Places, now today I read about some shopping crap with Google, everyday it's something else.

        In the meantime, I'm making a small fortune with direct mail. The post office delivers less and less mail, so my mail gets noticed even easier. My response rates continue to get higher while everyone here screams about Google and finding NEW tactics.

        My newspaper direct inserts are doing better than ever, just like the post office, advertisers are fleeing print media leaving it all to ME.

        It is what it is. Unless the USPS goes under, all newspapers, employee training, Aweber, telemarketing, etc... I'll still be around.

        F*** Google and F*** the Internet.

        I tell my clients the Internet is icing on the cake I'm about to prepare. Sit back, get ready to hire more staff, and watch me work my Magic!

        Rambo, this is a bit of a different topic and I don't want to necessarily continue thrashing James' discussion about his own ideas for service offerings.

        But the internet is a form of direct response marketing. It's a piece of the overall pie. It's just a channel. There's nothing wrong with the channel. It's just a tool.

        If you're truly doing your client the good job, you're working to recommend effective, cost saving strategies. The internet is surely in the midst of those strategies. It couldn't NOT be at this juncture. In fact, "internet marketing" is so pervasive at this point, it's just "marketing". The "internet" part is redundant.

        With all due respect, maybe because of your age, your own acclimation is betraying your own bias. If you've studied marketing as long as I've been alive, I'm 42, so that would, at minimum, make you a Baby Boomer on the outside range... assuming that you started studying it as a very young man yourself. That demographic isn't typically as comfortable with the technical aspect - rather promoting ideas it's much more familiar and comfortable with.

        But one cannot deny the internet as a cost effective, direct response marketing tool. A print newsletter costs a lot of money in contrast to a Tweet, blog post, Fan page post, or email. A PPC ad only costs money when someone takes action - and that someone is highly targeted by demographics, interests, profile, or search term depending on the venue.

        In proper sequence, the tactics of internet marketing do fall within a strategic food chain of overall marketing efforts. It's the top of the funnel. Once someone is in the funnel, it's a matter of systematic approach until conversion. Benchmark, improve, repeat.

        In the end, if internet marketing were wrong or ineffective, every major global corporation who presently spends millions (or in some cases BILLIONS) per year on their internet tactics AND strategy must know something that you don't? Google wouldn't be the billion dollar player. Newspapers and broadcast TV would still reign supreme. Cold calling statistics wouldn't be rapidly plummeting. Direct, face-to-face selling wouldn't be as difficult.

        But we know that's not the case.
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        • Profile picture of the author Lopaca
          Michael you are right on and I applaud you for taking a stand against a moaner. I have read all the posts on the thread and it's a shame it got somewhat side tracked from the original post. I will just make one more comment. I have been marketing full time since 1974 and that would encompass old traditional marketing way before the Internet so I have seen pretty much all forms and actively utilized most of them. Nothing has the potential to stimulate consumer spending like the Internet. While offline marketing has many opportunities the numbers don't lie. SMB spending on traditional advertising will be essentially flat during the forecast period, experiencing 0.6% compound annual growth rate, from $11.8 billion in 2010 to $12.1 in 2015.

          In contrast to SMB spending on digital/online media will grow from $5.4 Billion in 2010 to $16.6 Billion in 2015 ( That's 24.9 compound annual growth rate)

          It appears to me that the money seems to be moving to the Internet but there is a sincere opportunity for smart marketers to see that due to big companies like Hubspot who has the backing of companies like Google, Salesforce.com and other deep pockets which creates market competition and most of the dollars will follow customer acquisition while offering very little in customer retention. Those with a vision for the future should look to customer retention and how digitization, mobile and Internet solutions can boost ROI for SMB's

          I've said my piece
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  • Profile picture of the author MichaelHiles
    Originally Posted by wrench View Post

    michael: no one said internet marketing was wrong or doesn't make money (what thread are you even reading?)
    Oh really?
    Originally Posted by rambo9600 View Post

    Wrench is 100% correct!
    Everything you are doing is internet based, no REAL marketing.
    How about pricing their products correctly, upsells, follow-up marketing, direct mail, newsletters, better customer service, etc...?
    You should know better based upon your age, old-school is best.
    P.S. It's ironic that you use old-school tactics (direct mail) to get YOUR clients but don't teach it.
    P.P.S. Good luck getting #1 position on Google Maps. As of yesterday it's GONE!
    And...
    Originally Posted by wrench View Post

    its good to see people like rambo9600 on this forum that knows about marketing in a whole, not many of us around here - which is a shame because these internet markers have a client in their hands and offer a sub par product that makes less money for their client and is harder to sell.
    a business owner doesnt understand social media, seo, ppc and how little ROI it is compared to other strategies that have a much higher ROI and that they INSTANTLY understand and relate to like: cross selling, upselling , training their front line, list building for newsletters, a referral program - man.. cross selling/jv setups ALONE can LITERALLY double a clients revenue in 60-90 days if done right and thats the reality not a WSO headline someone pulled out of their ass cause it sounds compelling.
    Ahem....
    Let's continue...
    Originally Posted by wrench

    ... - said look into other viable medias that suit some businesses much better then only using the internet. why do you still not understand this,
    I submit your first contribution to this topic...
    Originally Posted by wrench View Post

    you've got a offline business ready to expand and increase their client base with some effective marketing and........ you offer social media as a solution LOL
    wow @ how one dimensional your marketing is, and how EASY it is for me to take that client away by showing them all the streams of income that exist that he isnt taking advantage and missing out on that have ZERO to do with internet.
    atleast read a jay abraham book once, then read it again until you realize how much opportunity you are missing
    Clearly not "said look into other viable medias that suit some businesses much better then only using the internet" as you've backtracked and attempted to whitewash.
    Originally Posted by wrench

    ... we've told you several times. hence why im being 100% honest when i ask if you can even read english and its your first language.
    And YOU'VE BEEN TOLD MULTIPLE TIMES THAT YOUR CONDESCENDING INSULTS TO PEOPLE ARE NOT ACCEPTABLE ON THIS FORUM. Hence, you getting your azz handed to you in this topic by me.
    You've been told that you miss the point. You still miss the point. You don't contribute anything meaningful to the community, you complain incessantly about how much you don't like the site and how everyone is stupid (go read your body of posts... I linked to the search)

    At this point, you're either being intellectually dishonest, disingenuous, or you're simply snorting bath salts.

    You're the one that attacked the guy with your condescending status quo conversation. All one has to do is peruse the body of your "contribution" to this community to get a feel for what you're all about.

    This is predominately an internet marketing site. This sub-forum is predominately a forum dedicated to the marketing of bricks and mortar businesses through the use of internet-based tactics. Sure, there are other conversations from time-to-time about other tactics, but by and large, the practitioners here are focused on internet marketing... because again, it's an INTERNET MARKETING SITE.

    If you still can't figure this out, then at least sit quitely until you manage to come up with something of tangible value to contribute instead of snide, arrogant condescending complaints and threats to people's business based on your own abject lack of comprehension about the topical nature of this entire website and the people who well predate you.

    Why not actually address the original, and continued salient points that I continue to raise vs. your feeble effort to shift focus away from your failblog worthy attempt to save your flagging reputation at this juncture?

    At least you might walk away with a modicum of newfound respect for admitting that you fukked up and should change your approach here.
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  • Profile picture of the author sdentrepreneur
    Ok Wrench, I have a very large Indian Casino as my client and a chain of 200 Franchise locations in the health and wellness industry. Do you really think you could take these clients from me? That is what you implied earlier.

    On a side note, I am mailing out the Social Media Marketing letter to 20+ Cosmetic Surgeons this weekend. They have a high client value and would be a good client of me and my team. Will report back in about 7 days on results and close rate. I am going to have to rethink my Google Places/Google+ offering. It actually might be a good time to showcase that in the sales letter? Good idea?
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    • Profile picture of the author mrcghill
      Originally Posted by sdentrepreneur View Post

      Ok Wrench, I have a very large Indian Casino as my client and a chain of 200 Franchise locations in the health and wellness industry. Do you really think you could take these clients from me? That is what you implied earlier.

      On a side note, I am mailing out the Social Media Marketing letter to 20+ Cosmetic Surgeons this weekend. They have a high client value and would be a good client of me and my team. Will report back in about 7 days on results and close rate. I am going to have to rethink my Google Places/Google+ offering. It actually might be a good time to showcase that in the sales letter? Good idea?
      How did you closed the deal with the Indian Casino? What services did you offer them?
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  • Profile picture of the author wrench
    Errr I didnt mean to delete the last post!

    SD: there are HUNDERDS of threads about selling direct mail flyers/advertisements, offline joint venture setups, selling copywriting to offline business in the forum it is NOT INTERNET marketing only.

    Did you really think I meant in literal sense I would take your clients away? Its obviously the idea that a small business owner seeing more marketing medias is going to be better then just one marketing media when pitching the deal.......

    Michael: You have the reading compression level of a 4th grader - no one EVER said internet marketing doesnt make money, whats funny is you even proved it with your last post LMAO - we said there are BETTER medias for offline businesses - shut up , READ and COMPREHEND - you either have extremely low reading comprehension skills or you're acting like an idiot because I schooled you on a forum you have 2500+ posts on and I dont even have a 100. You whine like a annoying little girl
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    • Profile picture of the author MichaelHiles
      Originally Posted by wrench View Post

      Errr I didnt mean to delete the last post!

      SD: there are HUNDERDS of threads about selling direct mail flyers/advertisements, offline joint venture setups, selling copywriting to offline business in the forum it is NOT INTERNET marketing only.

      Did you really think I meant in literally sense I would take your clients away? Its obviously the idea that a small business owner seeing more marketing medias is going to be better then just one marketing media when pitching the deal.......

      Michael: You have the reading compression level of a 4th grader - no one EVER said internet marketing doesnt make money, whats funny is you even proved it with your last post LMAO - we said there are BETTER medias for offline businesses - shut up , READ and COMPREHEND - you either have extremely low reading comprehension skills or you're acting like an idiot because I schooled you on a forum you have 2500+ posts on and I dont even have a 100. You whine like a annoying little girl
      Uhhh... if you call me repeatedly bit$h slapping you "whining", then okay.

      Did you mean "marketing mediums" in that last post? Ummm yeah... that comprehension thing...
      LOL you schooled me just like you schooled the Brit on his proper spelling of a word in another topic. You didn't.

      Arrogant AND stupid, all in one tidy package.

      Everyone can read for themselve and see exactly what transpired - from your very first post in this topic to this one.

      They can also click on the link and get your entire body of contribution to the Warrior Forum and make their own decisions about what you're really all about.
      http://www.warriorforum.com/search.p...rchid=16004625

      You're going to take all the internet marketer's business away with your awesome skills. You're stellar. You're a super star. You're a rock star. You're Jay Abraham's tailor's janitor.
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    • Profile picture of the author globalpro
      LOL, here's my favorite from the thread.

      Originally Posted by wrench View Post

      Michael: You have the reading compression level of a 4th grader...
      Does 'reading compression level of a 4th grader' mean that he reads the condensed version of the book?

      Oh, I see now. You misspelled comprehension.

      And remember, spell check is our friend. It helps to keep us from looking 'unedumicated'.

      John
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  • Hey James,

    First of all I don't know why people come on here to start a fight. It's like this Penguin update has stirred the SEO pot.

    Anyways, I'm curious. I like your idea. I like it a lot. Do you find out the owner's name first before sending the letter or are you just writing it with attention to the owner?

    I'd be interesting in knowing because I would imagine attention owner would have a lower conversion rate but that's just my thinking. I'd like to know what you've uncovered...
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    • Profile picture of the author sdentrepreneur
      We hand write the envelopes, put sales letter, paperclip, $2 bill and business card. This makes it lumpy mail (Dan Kennedy trick) (see Wrench, I read books) and it gets opened. We just put owner or GM. I think I am going to add Reputation Management to the flyer and put a Yelp/Angies List logo's.
      I have done this before to bars and restaurants, not cosmetic surgeons. I could possibly scale this to more people but I don't want to start a big agency or work too hard :-P



      Originally Posted by AustinSEOFreelancer View Post

      Hey James,

      First of all I don't know why people come on here to start a fight. It's like this Penguin update has stirred the SEO pot.

      Anyways, I'm curious. I like your idea. I like it a lot. Do you find out the owner's name first before sending the letter or are you just writing it with attention to the owner?

      I'd be interesting in knowing because I would imagine attention owner would have a lower conversion rate but that's just my thinking. I'd like to know what you've uncovered...
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      • Profile picture of the author sodomojo
        Sd, what services do you offer the casinos?
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        • Profile picture of the author sdentrepreneur
          Originally Posted by Tydowns View Post

          Sd, what services do you offer the casinos?
          Mainly Social Media, Facebook Page, Pinterest, Twitter and Google+, we handle contests and reputation management.


          Dr Dan and ADukes thanks for the props !!!
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          • Profile picture of the author John W.G.
            Do u mind if i ask what app or software u use for ur fb contests?

            Originally Posted by sdentrepreneur View Post

            Mainly Social Media, Facebook Page, Pinterest, Twitter and Google+, we handle contests and reputation management.


            Dr Dan and ADukes thanks for the props !!!
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            • Profile picture of the author sodomojo
              Did you sell any of these?
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  • Profile picture of the author xichabodx
    rambo9600 (or is it "AP"/"High Horsepower"/"Richard"),

    You should consider your content when posting under a different alias, as it all sounds the same as your previous ones.

    Do you, by chance, live in/around the Chicago area...or, perhaps, Indiana?

    I study the masters, Kennedy, Abraham, Ogilvy, Makepeace, Halbert, Rodale, Bencavinga, etc... I just invested $10,000 last month on some serious copywriting material. People here complain if a WSO is $27, lol.

    The majority of members here are looking for Tactics, they are not into Systems. Nothing wrong with that, you can make serious money with Tactics only. But it's not my cup of tea.

    I can understand why many people don't want to know system type marketing. I've studied this for decades and will continue until my last breath.

    Most just want something to make money today, then when the next hot item comes along they jump on that bandwagon.

    SEO was hot, then Google Places, site rentals, etc... now it's Pinterest, Facebook, and anything to do with mobile/sms.

    When I take on a client I take full control, I own them. For someone to come in and replace me is nearly impossible. I would need a big falling out with a client to replace me.

    I know more than 100% of any client I meet with, I will never let the client make decisions without my input. Why should a client know marketing, it's my area of expertise. I've studied marketing longer than Michael Hiles is old, no offense to Michael.

    I've read Michaels post for a long time, he understands marketing. But as he stated, 98% of this forum revolves around Internet based Tactics.

    I Love Marketing and other sites are more geared toward "direct response marketing" which is completely different than the internet.

    Over 50% of all marketing is still "Print" media, but neither you nor I will ever convince members here of that.

    Old school marketing is superior IMHO than any goofy tactic trying to game Google. I think many here are starting to get "it."

    Why so many members here base their income based upon a 3rd party like Google is beyond me.

    Panda, Penguin, no more Google Places, now today I read about some shopping crap with Google, everyday it's something else.

    In the meantime, I'm making a small fortune with direct mail. The post office delivers less and less mail, so my mail gets noticed even easier. My response rates continue to get higher while everyone here screams about Google and finding NEW tactics.

    My newspaper direct inserts are doing better than ever, just like the post office, advertisers are fleeing print media leaving it all to ME.

    It is what it is. Unless the USPS goes under, all newspapers, employee training, Aweber, telemarketing, etc... I'll still be around.

    F*** Google and F*** the Internet.

    I tell my clients the Internet is icing on the cake I'm about to prepare. Sit back, get ready to hire more staff, and watch me work my Magic!
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  • Profile picture of the author mayankgangwal
    Great Man! If you are making 1500 itz really great service you are providing. How you get that likes and followers are all they real and few are fake. Are your clients paying you every month and does your clients improving . Let me know so more examples so that i can get not more than 2 clients. I will be happy with that.
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    • Profile picture of the author sdentrepreneur
      Getting Facebook Like's is easy. It involves a ground game as well as Internet Based strategy.
      To save a bunch of keystrokes, I am just going to post this short video on getting Facebook Likes. I have a newer version coming out soon that covers the latest changes to Facebook Timeline.




      Originally Posted by mayankgangwal View Post

      Great Man! If you are making 1500 itz really great service you are providing. How you get that likes and followers are all they real and few are fake. Are your clients paying you every month and does your clients improving . Let me know so more examples so that i can get not more than 2 clients. I will be happy with that.
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  • Profile picture of the author ADukes81
    -Borders books
    -Blockbuster
    -Kodak
    -Best Buy (struggling)

    All these companies didn't change with the times. All these companies are out of business or struggling.

    The Internet is not going away. You must stay ahead to be successful. I respect Mr. Hickey and a big fan of Mr. Hiles. These 2 are respected Warriors who add value to the forum.

    Way to go Mr. Hickey! I may test this direct mail method as I am a big believer in the social web (hate using the word "media")
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  • Profile picture of the author Dr Dan
    Hey James and Michael...

    Dont waste your time with the newbies and people just trying to talk crap here...lol

    Just keep doing what you are doing and rocking the offline world :-)
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  • Profile picture of the author Carlsbadd
    I got no dog in this fight, but I have to just say that there is a difference between offering a full blown marketing campaign and brand awareness campaigns.

    Businesses build their Brand Awareness in the social sphere on line , and build new customers through some traditional methods like Print advertising, etc.

    Of course both bleed over into each other, but there is plenty of meat on the bone here guys.. Everyone can make money doing either or both.

    I have a started a youtube company that manages channels and ranks videos.. I have branched out into video production locally.. This is really nothing special to anyone here but there is a market need for lot's of businesses that love to see themselves on youtube. Have you guys seen the crap videos that yellowbook puts out? Even worse they are not even optimized at all, just uploaded to yellowbooks channel and by the way the customer pays a lot of money for this. If they want there own copy there is a extra charge of $500.00 Just to get a copy of the video they paid $550 for already!

    yellowbook - YouTube

    I also am a huge fan of Dr. Dans methods and have been doing the lead generation sites for awhile. Those type of clients just want the phone to ring and I get paid well for it.

    So why even argue over this stupid stuff, there are lots of services businesses need and while some charge more than others or get more involved what does it matter if the customer is happy?
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    • Profile picture of the author sdentrepreneur
      There is a nice city called Carlsbad just north of me in San Diego. I am going to check out Yellowbook, I handle some video marketing and preach it to my clients. Thanks for sharing to post my friend. If you are in SD area, lets talk shop, I am in Gaslamp.


      Originally Posted by Carlsbadd View Post

      I got no dog in this fight, but I have to just say that there is a difference between offering a full blown marketing campaign and brand awareness campaigns.

      Businesses build their Brand Awareness in the social sphere on line , and build new customers through some traditional methods like Print advertising, etc.

      Of course both bleed over into each other, but there is plenty of meat on the bone here guys.. Everyone can make money doing either or both.

      I have a started a youtube company that manages channels and ranks videos.. I have branched out into video production locally.. This is really nothing special to anyone here but there is a market need for lot's of businesses that love to see themselves on youtube. Have you guys seen the crap videos that yellowbook puts out? Even worse they are not even optimized at all, just uploaded to yellowbooks channel and by the way the customer pays a lot of money for this. If they want there own copy there is a extra charge of $500.00 Just to get a copy of the video they paid $550 for already!

      yellowbook - YouTube

      I also am a huge fan of Dr. Dans methods and have been doing the lead generation sites for awhile. Those type of clients just want the phone to ring and I get paid well for it.

      So why even argue over this stupid stuff, there are lots of services businesses need and while some charge more than others or get more involved what does it matter if the customer is happy?
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  • Profile picture of the author Michael Clough
    Good stuff James....I have been reading your posts now for a couple years and always a wealth of information

    As for the price, I think it's great. The cheap "yankees" up here in the northeast may not pay that, but in "Callie" they might.

    best
    Michael Clough
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  • Profile picture of the author sloanjim
    Seems abit steep to me...but I guess not to many businesses.

    OP didn't say he was telnig biz to drop other forms of advertising did he? He simply offers one part of it.



    a business owner doesnt understand social media, seo, ppc and how little ROI it is compared to other strategies that have a much higher ROI and that they INSTANTLY understand and relate to like: cross selling, upselling , training their front line, list building for newsletters, a referral program - man.. cross selling/jv setups ALONE can LITERALLY double a clients revenue in 60-90 days if done right and thats the reality not a WSO headline someone pulled out of their ass cause it sounds compelling.
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  • Profile picture of the author anydollar
    Found a few nice gems in this thread
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    • Profile picture of the author mrcghill
      Originally Posted by anydollar View Post

      Found a few nice gems in this thread
      Me too.... Thank you James.
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  • Profile picture of the author ADukes81
    Mr. Hickey - Love SD! Always been a dream of mine to live there. Gonna catch a Padres game this summer, would love to grab a beer(s) with you.

    Petco has been on my "Stadiums to visit before I die" for a LONG time. Plan on crossing that off my list soon
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    • Profile picture of the author sdentrepreneur
      ADukes, I live 3 blocks from Petco Park and I am unofficial Mayor of Gaslamp...haha
      Will shoot you my # in a PM.


      Originally Posted by ADukes81 View Post

      Mr. Hickey - Love SD! Always been a dream of mine to live there. Gonna catch a Padres game this summer, would love to grab a beer(s) with you.

      Petco has been on my "Stadiums to visit before I die" for a LONG time. Plan on crossing that off my list soon
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  • Profile picture of the author mrcghill
    Nevermind James. I just saw your last answer....lol
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    • Profile picture of the author prodigy1290
      few questions op if you don't mind?

      How are you proving your leads to your customer? And how do you initially prove that your services are worth it?

      So far I have 3 clients, friends/family. I want to start branching out to local businesses. So overall, all im asking is how do your clients know that the monthly fee of 1500 is worth their time and how to prove it to them so they keep coming back?

      thanks.
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      • Profile picture of the author sdentrepreneur
        The clients are getting new clients from Facebook Deals, Foursquare CheckIn and Google Offers, each one has a trackable coupon/offer that I can prove I am bringing them new clients. I also consult them on Lead Gen as a add on, Capture Pages, Mini Sites and other strategies.
        There is also a online branding value I explain to them that can't be tracked.



        Originally Posted by prodigy1290 View Post

        few questions op if you don't mind?

        How are you proving your leads to your customer? And how do you initially prove that your services are worth it?

        So far I have 3 clients, friends/family. I want to start branching out to local businesses. So overall, all im asking is how do your clients know that the monthly fee of 1500 is worth their time and how to prove it to them so they keep coming back?

        thanks.
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        • Profile picture of the author prodigy1290
          Originally Posted by sdentrepreneur View Post

          The clients are getting new clients from Facebook Deals, Foursquare CheckIn and Google Offers, each one has a trackable coupon/offer that I can prove I am bringing them new clients. I also consult them on Lead Gen as a add on, Capture Pages, Mini Sites and other strategies.
          There is also a online branding value I explain to them that can't be tracked.
          Thanks.

          How can I learn more about implementing track-able coupons like you mentioned above? Can you steer me in the right direction on how to learn how to use them? Thanks.

          I'm 21, and have recently started an SEO business..so far 3 clients. But what to improve my techniques, and by using something I can track it would be easier for me to pick up new clients.

          Thanks bud.
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          • Profile picture of the author sdentrepreneur
            We use Google Offers, Facebook Deals and Foursquare Checkins. The business owner will accept either of these as a coupon. We actually vary the discount on each of these, 20%, 15% or 10% off, that helps if the staff redeeming the coupon when asking where they found us...and the client says "the internet" We can tell by the % of discount where they came from.




            Originally Posted by prodigy1290 View Post

            Thanks.

            How can I learn more about implementing track-able coupons like you mentioned above? Can you steer me in the right direction on how to learn how to use them? Thanks.

            I'm 21, and have recently started an SEO business..so far 3 clients. But what to improve my techniques, and by using something I can track it would be easier for me to pick up new clients.

            Thanks bud.
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            • Profile picture of the author sodomojo
              Any responses yet?
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            • Profile picture of the author prodigy1290
              Originally Posted by sdentrepreneur View Post

              We use Google Offers, Facebook Deals and Foursquare Checkins. The business owner will accept either of these as a coupon. We actually vary the discount on each of these, 20%, 15% or 10% off, that helps if the staff redeeming the coupon when asking where they found us...and the client says "the internet" We can tell by the % of discount where they came from.
              So how do you know if your client is being trustworthy? Also, how are you choosing which business to send your letters to..?

              Thanks.
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              • Profile picture of the author sdentrepreneur
                Good question, I had my assistant go to some local magazines and write down the names Cosmetic/Plastic Surgeons of the top 20 print ads, then we researched each of those ads to see where they ranked on Google Places/Adwords/Facebook/Twitter. That way we are getting people who understand Internet Marketing and Social Media. On Google Places, we took the names on businesses that were NOT ranked on Page One.


                Originally Posted by prodigy1290 View Post

                So how do you know if your client is being trustworthy? Also, how are you choosing which business to send your letters to..?

                Thanks.
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  • Profile picture of the author BlackIrish
    4. I will report back on results of this last mailing. IMO...I feel the reason of the success and high close rate is from my branding my myself and company on LinkedIn and Facebook.

    ^ I think that's the crucial part in your business mode. Build a lot of trust, and then show them how you can grow their business (i.e., the amount they'll be paying you is only a fraction of the revenue they'll make from getting the package you're selling).
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  • Profile picture of the author Bredfan
    Nice... Love this. All of it. Well done on many fronts. The cross sell/upsell you describe is a BIG deal. Leading with SMM and getting them into SEO, PPC, etc is exactly the way to get 3k+/month clients.

    The loss leaders we use include FB pages and likes, Adwords Express, Twitter, Press Releases and even some blog integration and/or writing. I say loss leaders only because these services don't pay a whole lot, but when you get them on a nice sized SEO plan, along with managed PPC... the margins shoot up right along with revenue.

    I'll look forward to updates on this. And might even have sales try this...

    Oh, and I freakin hate trolls. :-)
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    • Profile picture of the author sdentrepreneur
      Thanks Bredfan
      Last 4 letters going out this morning, expecting to start getting calls beginning of the week. My total expense right now is $55 in stamps and $2.00 Bills.
      Here is what the final letter looked like for those who want to try this method.

      Internet Marketing - Social Media Sales Letter

      James


      Originally Posted by Bredfan View Post

      Nice... Love this. All of it. Well done on many fronts. The cross sell/upsell you describe is a BIG deal. Leading with SMM and getting them into SEO, PPC, etc is exactly the way to get 3k+/month clients.

      The loss leaders we use include FB pages and likes, Adwords Express, Twitter, Press Releases and even some blog integration and/or writing. I say loss leaders only because these services don't pay a whole lot, but when you get them on a nice sized SEO plan, along with managed PPC... the margins shoot up right along with revenue.

      I'll look forward to updates on this. And might even have sales try this...

      Oh, and I freakin hate trolls. :-)
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  • Profile picture of the author sdentrepreneur
    Letter Marketing Update - Sent out 20 Letters, got 2 calls so far. Met with one perspective client and will be presenting a $2,250 per month marketing package early this week. Mostly Social Media, Google Places/Local and Google PPC. That will totally cover my cost of $60.00 to mail letters.

    Here is what the final letter looked like if you want to download and try this yourself.
    Internet Marketing - Social Media Sales Letter

    James Hickey
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    • Profile picture of the author sodomojo
      Tell me about the $2 bills. I would think they biggest challenge is getting the potential client to open it, once they open it they will read it. , right? Do you do anything to entice them to open it?
      Originally Posted by sdentrepreneur View Post

      Letter Marketing Update - Sent out 20 Letters, got 2 calls so far. Met with one perspective client and will be presenting a $2,250 per month marketing package early this week. Mostly Social Media, Google Places/Local and Google PPC. That will totally cover my cost of $60.00 to mail letters.

      Here is what the final letter looked like if you want to download and try this yourself.
      Internet Marketing - Social Media Sales Letter

      James Hickey
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      • Profile picture of the author sdentrepreneur
        Originally Posted by Tydowns View Post

        Tell me about the $2 bills. I would think they biggest challenge is getting the potential client to open it, once they open it they will read it. , right? Do you do anything to entice them to open it?
        We put in plain white envelopes, hand written and with the stamp on crooked. There is also a extra large paper clip that is slightly bent to make it lumpy mail.

        I got 2 that came back from bad address....and one person emailed the the $2.00 back and nicely said No Thanks...go figure....

        Still holding out hope for 1 or 2 more. I am doing a similar one to bars and restaurants on Thursday. No postal mail, I live in Gaslmap, San Diego. 80 restaurants and 40 bars. I am gonna cherry pick the top 20 places I want to work and hand them white envelope with the words. Attn Owner or GM on the envelope.
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    • Profile picture of the author sodomojo
      Originally Posted by sdentrepreneur View Post

      Letter Marketing Update - Sent out 20 Letters, got 2 calls so far. Met with one perspective client and will be presenting a $2,250 per month marketing package early this week. Mostly Social Media, Google Places/Local and Google PPC. That will totally cover my cost of $60.00 to mail letters.

      Here is what the final letter looked like if you want to download and try this yourself.
      Internet Marketing - Social Media Sales Letter

      James Hickey
      Anything new on this?
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  • Profile picture of the author iamchrisgreen
    Would you be creating the video content as well?
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  • Profile picture of the author liindsay
    Wow, very nice work!

    Inspiring
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    • Profile picture of the author gandrews711
      Wow, I'm glad to see this thread back on track.

      @sdentrepreneur: First, thanks for your sharing. I appreciate the generosity of your original post and your determination to stay focused through the flame war. I'm just retiring from software development and entering the offline market, so I'm happy to see your success. My wife and I also live in San Diego. We were downtown for a few years but felt we had to move back to the beach here in PB. Love to meet up sometime!

      @MichaelHiles: Good job! That troll couldn't string together a coherent sentence if his business depended on it. I am sorry, however, that James's thread was co-opted by those agents provocateur. I feel as if we've lost valuable time with their nonsense.

      @"the haters": Leading with insults and negativity is generally not a convincing rhetorical tactic. It just marks you as fatuous and self-important.

      Keep us posted, Jim! And thanks again.

      --George
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  • Profile picture of the author iamchrisgreen
    How's it going mate?
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  • Profile picture of the author BigChris
    Thanks for sharing this valuable information. Most people charge on this forum to give away their techniques. Thank you for being gracious enough to help others in the midst of our industry having so much competition! I'm just getting started myself, so it's good to see someone with a system getting good results and offering up some good feedback ;-)

    God Bless

    -Chris
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    • Profile picture of the author sdentrepreneur
      Your welcome BigChris, this is such a great industry and would love to see more people successful here. If you or anyone is just starting out, treat yourself like your first client and then find a friend or family member that needs Internet Marketing and help them. Then you have 2 clients...so to speak.


      Originally Posted by BigChris View Post

      Thanks for sharing this valuable information. Most people charge on this forum to give away their techniques. Thank you for being gracious enough to help others in the midst of our industry having so much competition! I'm just getting started myself, so it's good to see someone with a system getting good results and offering up some good feedback ;-)

      God Bless

      -Chris
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      • Profile picture of the author sodomojo
        James, how did this end up turning out for you?
        Originally Posted by sdentrepreneur View Post

        Your welcome BigChris, this is such a great industry and would love to see more people successful here. If you or anyone is just starting out, treat yourself like your first client and then find a friend or family member that needs Internet Marketing and help them. Then you have 2 clients...so to speak.
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  • Profile picture of the author andrew18
    IMO a $1500 price tag is genuinely too expensive for practically anybody, regardless of how much they make per month. To spend that much per month on something, it would have to provide off the charts value! Personally I've never even heard of/seen a product or service that costs that much. But man, if you get that up and running with even a small handful of customers, congrats and we'd all like to be you! lol
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    • Profile picture of the author Marvin Johnston
      Originally Posted by andrew18 View Post

      IMO a $1500 price tag is genuinely too expensive for practically anybody, regardless of how much they make per month. To spend that much per month on something, it would have to provide off the charts value! Personally I've never even heard of/seen a product or service that costs that much. But man, if you get that up and running with even a small handful of customers, congrats and we'd all like to be you! lol
      I think once you learn more about business, you will find that ROI (Return On Inverstment) rather than price dictates how expensive something is. And this forum has some *really* good people giving great advice including sdentrepreneur we can all learn from.

      Marvin
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  • Profile picture of the author DaniMc
    Wrench and Rambo

    I just reported your posts and requested you be banned. You are both extremely rude and immature. I just wanted to publicly let you know it was me.

    Sdentrepreneur

    Awesome ideas. Thanks for sharing!
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  • Profile picture of the author ausdeals
    Great work. IMHO the call to action and copy was a bit unclear, so if you amde this clearer you could convert even more I think
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  • Profile picture of the author zuhaib1111
    i will try
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  • Profile picture of the author aaallday2010
    I'm a little curious about that letter you send out. I read it and to be honest with you, I didnt quite see the WIIFM - I mean you tell them what it is you will do for them, but no where does it answer WHY?

    100+ FB likes - WHY
    250+ Twitter Followers - WHY
    Triple Your Social Media Following - WHY

    You offer a great service and to anyone into Internet marketing it is obvious that these services could catapult one's business, but from a business owner's perspective the letter doesn't obviously state the benefits of all these services you are offering.

    Im just wondering how you're getting such a high call back rate.

    Thanks.

    - Damon
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    • Profile picture of the author sdentrepreneur
      Hey there Damon

      I use the Social Media LIKES and Followers to a businesses accounts as part of relationship building.WHY?? Social Media Marketing is very popular here in San Diego. Then I can upsell them to more local search marketing, SEO and Lead Gen.


      Originally Posted by aaallday2010 View Post

      I'm a little curious about that letter you send out. I read it and to be honest with you, I didnt quite see the WIIFM - I mean you tell them what it is you will do for them, but no where does it answer WHY?

      100+ FB likes - WHY
      250+ Twitter Followers - WHY
      Triple Your Social Media Following - WHY

      You offer a great service and to anyone into Internet marketing it is obvious that these services could catapult one's business, but from a business owner's perspective the letter doesn't obviously state the benefits of all these services you are offering.

      Im just wondering how you're getting such a high call back rate.

      Thanks.

      - Damon
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  • Profile picture of the author Teez
    Just to chime in something here on the price tag

    $1500 is not as expensive as people are some people are making it out when you put it in perspective.

    Its all about the perception of value.

    Please watch this and understand how to start changing your worth


    Over in the uk some clients can pay $300 (£150) alone just for web maintenance.

    Some businesses advertise for a full month over here in city newspapers at round 4k (with little to zero results) a month so to these guys what's $1500 (for actual tracked results) can you please remind me?


    This is where you have to understand qualified leads a business making a profit after tax of over 500k is not going to have a problem with $1500 especially if you return them 10 new customers a month worth $500 each per month.

    In the case of some clients one new customer is worth $2000

    So here's the math it costs mr client $1500 a month which is $18000

    But every month you bring in 10 $500customers(pcm) = $5000

    So in a year its $60000

    60k-18000 = 42k of profit

    and if I recall in america you guys get to write off these offline services for tax purposes.

    Does this make sense?
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