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Pay Per Call for Attorney: How Much to Charge?

by xlfutur1
11 replies
I have an attorney that is interested in getting a pay per call proposal. He is a criminal defense attorney dealing with crimes, DUI, etc. I know one case can make an attorney a small fortune, so I don't want to price the calls I generate too low, but then again I don't want to be way out of line.

Anyone working with attorneys to generate calls and leads?
#attorney #call #charge #pay
  • Profile picture of the author kenmichaels
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  • Profile picture of the author End2End
    Originally Posted by xlfutur1 View Post

    I have an attorney that is interested in getting a pay per call proposal. ...........

    Anyone working with attorneys to generate calls and leads?
    Hello,

    My friend the very first thing you need to check is the state bar rules of conduct. Attorneys are not allowed to pay out referrals in MANY states in USA. (I know this as I am dealing with some 1500 attorneys for last 7 years.)

    Secondly, I am also forming a nationwide law firm for Personal Insurance referral for Attorneys. The pricing is real good. What we plan to do is, generate leads for the Attorneys, qualify the customer on given guidelines by the Attorney and then set up a call of the prospect with the Attorney. If he says he can accept that lead after talking to the prospect, we get paid. The payments range from $500 to $1000 depending on various factors. In short, depending on how much the Attorney can make from it.

    I hope this helps.

    Thanks!
    VV
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    • Profile picture of the author xlfutur1
      Originally Posted by End2End View Post

      Hello,

      My friend the very first thing you need to check is the state bar rules of conduct. Attorneys are not allowed to pay out referrals in MANY states in USA. (I know this as I am dealing with some 1500 attorneys for last 7 years.)

      Secondly, I am also forming a nationwide law firm for Personal Insurance referral for Attorneys. The pricing is real good. What we plan to do is, generate leads for the Attorneys, qualify the customer on given guidelines by the Attorney and then set up a call of the prospect with the Attorney. If he says he can accept that lead after talking to the prospect, we get paid. The payments range from $500 to $1000 depending on various factors. In short, depending on how much the Attorney can make from it.

      I hope this helps.

      Thanks!
      VV
      Thanks for the info, I'll check into the legalities in my state. Aren't you doing the same thing though (i.e. sending referrals). If your service is nationwide, how do you get around taking referral fees from attorneys in states that don't allow it?
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      • Profile picture of the author End2End
        Originally Posted by xlfutur1 View Post

        Thanks for the info, I'll check into the legalities in my state. Aren't you doing the same thing though (i.e. sending referrals). If your service is nationwide, how do you get around taking referral fees from attorneys in states that don't allow it?

        There are ways around it, but cannot disclose them on the forum. Maybe you can send me a PM, I cant, too less posts to send pm.

        Thanks!
        VV
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        • Profile picture of the author shockwave
          Another Warrior posted this on another thread some time back...

          http://www.tvnewscheck.com/article/5...ough-legal-ads

          As you can see, it doesn't mention a specific pay-per-call lead amount, rather, this article gives you some general insights into they types of fees these lawyers charge. And I'm sure it is also heavily influenced by geographic location.
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          • Profile picture of the author mojo1
            Originally Posted by shockwave View Post

            Another Warrior posted this on another thread some time back...

            http://www.tvnewscheck.com/article/5...ough-legal-ads

            As you can see, it doesn't mention a specific pay-per-call lead amount, rather, this article gives you some general insights into they types of fees these lawyers charge. And I'm sure it is also heavily influenced by geographic location.
            Wow what a juicy article. I've heard horror stories about attorneys as clients. High maintenance and all. I'm def bookmarking it just in case I'm able to work up the nerve to work with them.
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      • Profile picture of the author Jim Hughes
        Originally Posted by xlfutur1 View Post

        Thanks for the info, I'll check into the legalities in my state. Aren't you doing the same thing though (i.e. sending referrals). If your service is nationwide, how do you get around taking referral fees from attorneys in states that don't allow it?
        I have a lot of experience in this area. Attorneys cannot share fees with non-attorneys. However, they can pay for marketing services and that can be structured on a per-lead or per-call basis. If it's on a per-lead or per-call basis (whether or not they sign up that client), it's not fee sharing.

        As far as how much to charge per call/lead, that will depend on a variety of factors. To give you a very general idea, $50 to $200 for a criminal defense lawyer. Could be more if the lead is not shared, you can get good quality leads, it's a hot metro market and the attorney is entrepreneurial enough to understand the value.
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        • Profile picture of the author WriteTheWrongs
          Originally Posted by sirpiek View Post

          I have a lot of experience in this area. Attorneys cannot share fees with non-attorneys. However, they can pay for marketing services and that can be structured on a per-lead or per-call basis. If it's on a per-lead or per-call basis (whether or not they sign up that client), it's not fee sharing.

          As far as how much to charge per call/lead, that will depend on a variety of factors. To give you a very general idea, $50 to $200 for a criminal defense lawyer. Could be more if the lead is not shared, you can get good quality leads, it's a hot metro market and the attorney is entrepreneurial enough to understand the value.
          FANTASTIC advice!
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    • Profile picture of the author salocharly
      hi there,
      I have leads from all over US, maybe we can work something out. PM me so we can talk.
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  • Profile picture of the author Rob Richards
    I have a friend who is an attorney and he was paying $75 each for non-exclusive leads (shared with 4-5 other attorneys) that he was getting from an outfit that sounded very "Service Magic-ish".

    He wasn't pleased with the results.

    HTH
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  • Profile picture of the author Matt Lee
    I have an attorney client that I'm handling her SEO campaign for her but due to the strict bar rules she is not comfortable having anyone manage her social media presence. We've got a fairly strong presence on Youtube - but is there anything I'm missing out on to help my client generate leads?
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  • Profile picture of the author WriteTheWrongs
    I have several legal clients who have paid anywhere from $15 to $500 for leads. It all depends on if they are shared, state rules and myriad other issues.

    Mr. Marketer: I don't have enough points to answer your PM. My email is admin at the womancondemned dot com.
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