I haven't chosen a niche yet, but I'd most likely be focusing on businesses related to health, home improvement or adult education in a field where I have qualifications.
What about these services and prices?
Two white-label (PLR) articles a month-- $20/mo (No two in the same city/ZIP code, of course)
Two unique articles a month -- $100
Short report opt-in incentive (white label) -- Free with sign-up
Short report opt-in incentive (unique) -- $250
List management using ConstantContact (two mailings/mo) -- $50/mo (plus content and possibly a set-up fee if they need website integration)
This would be based on a six-month membership with maybe a 10% discount for 12 months. I could charge more for less time, but I can't imagine anyone would bother with a newsletter for two or three months. That said, I think offering some kind of trial would be a good idea.
Now, $20/mo for seems suspiciously low and I wonder if that might be off-putting. With list management, though, it would come to $70/mo, which is a little more than what I've see some companies charging for content and list management.
Any thoughts appreciated. Thanks in advance!