"Small Businesses Unhappy with their Online Presence"

by Big Al
11 replies
I partner in an offline company and we use online marketing extensively to collect leads (via phone calls and emails).

I just read this. While it's semi-obvious I think it's good to hear and read about as a confidence builder and to re-enforce the fact that offline services done and sold correct are a necessity.

Small businesses are struggling to win over customers through their online strategies, according a report claims.

According to a survey conducted by Basekit, only one in six small businesses think that they have a website that they can be proud of. One in ten of those surveyed said their websites look out of date, while another 11 percent believe that their presence online is either poor or embarrassing.

Recognising that their websites are not up to scratch, a quarter of those surveyed said that they are green with envy at the websites of competitors, because they find it tough to keep their websites up to date and appealing to customers. They admit they "struggle" to keep pace with technological changes.

Some of the key problems for small businesses is maintaining customer facing ecommerce, mobile websites, and making sure their services rank well through search engine optimisation. Just a quarter of those surveyed said they are able to process their transactions online, and under 10 percent acknowledged their mobile strategies are non-existent.

The majority of those surveyed said that the top of their wish list was to have a better designed website, followed by the ability to change the content themselves. Others were looking for cheaper hosting, better analytics, and better technical support.

BaseKit founder Simon Best said that small enterprises understand that their websites act as a "window to the world", but so many"feel poorly served by what they've created for themselves online".

"Three quarters of the small businesses we spoke to admit having a well-designed and functioning site is important for their reputation," Best said, "as well as critical to drumming up new leads".
Source: Small businesses unhappy with their online presence | ChannelBiz UK
#businesses #small #unhappy
  • Profile picture of the author globalpro
    Al,

    Thanks for the post.

    Funny thing is, when I ask businesses about their online presence, they say all is well.

    If they would only be honest with themselves.

    John
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    • Profile picture of the author mojo1
      Do you think a biz owner would answer honestly to the following question:

      Hey mr biz owner, I don't want to break up a happy home but was just wondering if the website you have up on the internet is something you're proud of to show your potential customers? (and just be totally quiet while they give their answer)
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      • Profile picture of the author globalpro
        Originally Posted by mojo1 View Post

        Do you think a biz owner would answer honestly to the following question:

        Hey mr biz owner, I don't want to break up a happy home but was just wondering if the website you have up on the internet is something you're proud of to show your potential customers? (and just be totally quiet while they give their answer)
        It's not really a concern to me if they are honest about it or not. I do know when I did a variation of offline marketing 10 years ago, saying basically the same thing I am saying now, all I got was the same answers.

        Difference now is almost all of those businesses are not around any more.

        John
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        • Profile picture of the author mojo1
          Originally Posted by globalpro View Post

          I do know when I did a variation of offline marketing 10 years ago, saying basically the same thing I am saying now, all I got was the same answers.

          Difference now is almost all of those businesses are not around any more.

          John
          Smh. The more things change the more they stay the same it seems.
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    • Profile picture of the author Bayo
      Originally Posted by globalpro View Post

      Al,

      Thanks for the post.

      Funny thing is, when I ask businesses about their online presence, they say all is well.

      If they would only be honest with themselves.

      John
      The funny thing is that they may actually be saying so out of ignorance of what their website is supposed to be doing for them.

      BAYO
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  • Profile picture of the author JerrickYeoh
    Great report . But is this the latest report ? while so many service provide to help them no matter in set up , design and even marketing to help those small business. I thought the market might full or overload with those service ? but yet the report still said lot of small business yet not satisfied with it .
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  • Profile picture of the author Big Al
    The more things change the more they stay the same it seems.
    I agree with that and believe it's not really that they don't know what to do online... it's that they don't really know what to do when it comes to marketing at all. That hasn't changed throughout time.

    In fairness we're not happy with our online presence despite being miles ahead of the competition and I think that's because we're aware of testing, tracking, creating offers, building email lists, learning to follw-up, creating newsletters and so on.

    When so many businesses are oblivious to these... I can see how selling anything other than a 'website' is hard. We get telephone calls daily pitching us to advertise on Facebook, help with Adwords and other stuff. No one is really making an attempt to help, educate or build a relationship.
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  • Thanks for posting this. The report brings out an important point. Often businesses aren't sure quite what it is they need in terms of online marketing/lead generation/SEO/website design. They know they need SOMETHING, but simply don't have the time to read reports and learn new technical skills so that they can identify that mystical 'something'.

    I can report that when I built websites exclusively (as opposed to doing SEO/video marketing etc.), perhaps 70% of my new projects were website rebuilds - where clients thought their existing websites were old-fashioned, ineffective, or simply hideous.

    Times really haven't changed all that much...
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  • Profile picture of the author Condiel
    The problem is a lot of current businesses considers having a website is enough. A lot of them are not familiar with SEO and that their sites need it to make their online presence more visible.
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  • Profile picture of the author sdentrepreneur
    As a recovering ex-business owner myself....I know what these businesses want.
    They want the phone to ring and bring them new clients. They don't mind paying you $1,000 if you bring them $2,000 in new business.
    I know we can't promise them new business...especially right away...unless we use Google Adwords. Everything else take some time to build up and optimize. You best bet is having a real conversation with your new client and set out a 90 to 180 marketing plan with benchmarks and goals included.
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