The 'Hook'
So I am thinking of an incentive to have potential clients opt-in to a form on my website so I can work on creating my list. The form would say, Learn the 7 MOST Important things about Internet Marketing, or something around those lines. Do any of you guys use something like this? If so, what do you use? How has it worked for you? Are there any other steps you take? How do you proceed to the point where you make a deal?