I didn't think anything of it but apparently my "un-sexy" business model generated quite the interest so here's a thread on it. (Other thread: Newsletters, eh? Questions...)
What we're going to do here is create an "offline newsletter service". This is so easy to do, yet very few do it. Those of us that do this, easily and consistently make up to $3,700.00 a month per newsletter. In my case, I have 3.
I've done work with Dan Kennedy and he once told me that stuff that's not "sexy" (like QR codes, Apps and such) is often easier to sell, and more profitable (immediately so).
I learned this business model YEARS ago from Dan and have done it with huge success in Chiropractic. I took a "break" from it to work on another business venture, but have recently restarted the service.
Here's how it works:
You're going to start a newsletter service in a niche of your choosing. I do this for Chiropractors. Chiropractors can sign up to my service via a website and each month thereafter, they'll receive a "PLR" Newsletter that they can customize with their brand and send out to past and present patients.
BENEFIT: This Newsletter acts as an advertising venue to re-activate patients as well as it helps the doctors establish authority in their local market.
For this you'll bill each Chiropractor monthly. I bill $37.00 a month.
"Stack" your members for continuity income. (I have 100 chiros - $37x100=$3,700.00)
As for what market to go into, the criteria is simple. You want to pick an industry that (a)thrives on repeat business, (b)has a high customer value (c) is a "trade".
I for one like "medical" but it would work in other trades too, like HVAC.
Like I said before, the Newsletter is nothing more than a Word Document. Although I have done this for years in the past, this is something that I had trouble getting my head wrapped around because I like to make stuff "fancy".
In the past, I used Adobe Suite to create these monthly newsletters and since clients had to edit the newsletters themselves, this generated a lot of support queries.
One thing I did when I decided to restart this service was find an "easier" way for clients to edit their newsletters.
Fellow Warrior Bryan Boyd, unknown to me at the time, is also an expert in this.
He enlightened me to the fact that he just does HIS in Word. He even sent me a sample and said "there's really nothing to it...."
HA. I may be a direct response marketing expert but I missed the obvious on that one.
My Take away? Just use MS Word and forget it. It's fine. The members actually prefer it because it's "easier" anyway.
The newsletter is just a template and each month, it gets populated with new articles and sent out.
I use direct mail postcards leading to the sales letter I mentioned in the previous step.
It converts well (because the S/L is good) and since the membership is "capped" (yes, it REALLY is) they don't take long to fill up.
Once the newsletter service fills up, I keep doing mailings and promotions but instead of going to the S/L, any traffic generated gets a squeeze page where I generate leads for a free report about (you guessed it) promoting your practice with monthly newsletters.
I then mail these LEADS with stuff over and over again to keep 'em hot so when I DO have an opening, because someone cancels, i can almost immediately fill their spot.
In addition to Postcards, I learned a cool method to promote this service with LinkedIn from Brian.
I've been doing his "LinkedIn" method for a couple of weeks now but it IS working. Like Myself, Brian runs these newsletters and he is very successful. He talks alot about how to get clients with LinkedIn, Craigslist and Email.
While I use my postcard method to get clients, Bryan's method is effective and low cost - important if you're just starting out and on a buget. HE has a WSO on this newsletter method.
I bought it to enhance my method and am really impressed. I highly recommend it. His WSO is in my signature and at such a low price, it's a no brainer. If you're interested in this method, get it to add to your arsenal.
]Is There More Information About This?
Yes there is... but I don't want to say more here out of respect for fellow Warrior, Brian Boyd, who has a WSO on this subject.
Even though I am well versed in this topic, I bought his WSO and learned a few new promotion techniques that Brian has been doing, as well as him helping me on the template issue discussed above.
Him and I even emailed back and fourth about the template. His customer service is superb. Since I don't want to interfere with his WSO, I really can't say anything more here except this: If you're interested in doing this, the WSO is well worth it.
You'll find a (non affiliate) link in my signature.