$11,100.00/Month - Here's how you can do it - today.

by 238 replies
326
I posted a few days ago because I was looking for a freelance writer and "let the cat out of the bag" as far as my business model goes.

I didn't think anything of it but apparently my "un-sexy" business model generated quite the interest so here's a thread on it. (Other thread: Newsletters, eh? Questions...)
===========================================

What we're going to do here is create an "offline newsletter service". This is so easy to do, yet very few do it. Those of us that do this, easily and consistently make up to $3,700.00 a month per newsletter. In my case, I have 3.

I've done work with Dan Kennedy and he once told me that stuff that's not "sexy" (like QR codes, Apps and such) is often easier to sell, and more profitable (immediately so).

I learned this business model YEARS ago from Dan and have done it with huge success in Chiropractic. I took a "break" from it to work on another business venture, but have recently restarted the service.

Here's how it works:

You're going to start a newsletter service in a niche of your choosing. I do this for Chiropractors. Chiropractors can sign up to my service via a website and each month thereafter, they'll receive a "PLR" Newsletter that they can customize with their brand and send out to past and present patients.

BENEFIT: This Newsletter acts as an advertising venue to re-activate patients as well as it helps the doctors establish authority in their local market.

For this you'll bill each Chiropractor monthly. I bill $37.00 a month.

"Stack" your members for continuity income. (I have 100 chiros - $37x100=$3,700.00)


Market:

As for what market to go into, the criteria is simple. You want to pick an industry that (a)thrives on repeat business, (b)has a high customer value (c) is a "trade".

I for one like "medical" but it would work in other trades too, like HVAC.

The newsletter...

Like I said before, the Newsletter is nothing more than a Word Document. Although I have done this for years in the past, this is something that I had trouble getting my head wrapped around because I like to make stuff "fancy".

In the past, I used Adobe Suite to create these monthly newsletters and since clients had to edit the newsletters themselves, this generated a lot of support queries.

One thing I did when I decided to restart this service was find an "easier" way for clients to edit their newsletters.

Fellow Warrior Bryan Boyd, unknown to me at the time, is also an expert in this.

He enlightened me to the fact that he just does HIS in Word. He even sent me a sample and said "there's really nothing to it...."

HA. I may be a direct response marketing expert but I missed the obvious on that one.

My Take away? Just use MS Word and forget it. It's fine. The members actually prefer it because it's "easier" anyway.

The newsletter is just a template and each month, it gets populated with new articles and sent out.

Promotion


I use direct mail postcards leading to the sales letter I mentioned in the previous step.

It converts well (because the S/L is good) and since the membership is "capped" (yes, it REALLY is) they don't take long to fill up.

Once the newsletter service fills up, I keep doing mailings and promotions but instead of going to the S/L, any traffic generated gets a squeeze page where I generate leads for a free report about (you guessed it) promoting your practice with monthly newsletters.

I then mail these LEADS with stuff over and over again to keep 'em hot so when I DO have an opening, because someone cancels, i can almost immediately fill their spot.

In addition to Postcards, I learned a cool method to promote this service with LinkedIn from Brian.

I've been doing his "LinkedIn" method for a couple of weeks now but it IS working. Like Myself, Brian runs these newsletters and he is very successful. He talks alot about how to get clients with LinkedIn, Craigslist and Email.

While I use my postcard method to get clients, Bryan's method is effective and low cost - important if you're just starting out and on a buget. HE has a WSO on this newsletter method.

I bought it to enhance my method and am really impressed. I highly recommend it. His WSO is in my signature and at such a low price, it's a no brainer. If you're interested in this method, get it to add to your arsenal.

#offline marketing #$11 #or month #today
  • This is right up my alley. I think I'm gonna give this a go. Thanks for posting this and answering my questions.
  • Wonderful post. I work pretty closely with clients in the medical niches and this would be perfect for them...

    Question though... if you're limiting it to ONE member per local area... how exactly do you do that? Maybe that's daft but if you're in a linkedin dental group for Chicago for example, and you're promoting your sales letter, and people sign up... how are you going to be able to make sure you don't saturate it?

    Also, have you ever had a section where the practice could insert any "news" or stories specific to them if they wanted to? I obviously don't know what your template looks like, and assume this would be a part of the "branding" you mentioned... but if done this way, it's even more perfect for the niches I'm in and those I'd love to target.
    • [1] reply
    • My experience also shows "unsexy" is a much easier sell too.

      Not only that, your delivery time for delivery of product/service
      is minimal compared with other business models.

      The newsletter business has been Dan Kennedy's bread and butter for decades now.

      Thanks for enlightening us about it.

      Best,
      Ewen
      • [ 1 ] Thanks
      • [1] reply
  • This is better than most WSO's out there.
    You could sell it as one and you would made thousand but instead you share it with us.
    Why would you sell it for few bucks when you already make so much money with it in the real word? That's my question for most wso sellers selling methods that looks good in "Theory" but they never implement it before.

    This is perfect and i think it could be easier to sell over the phone, just to give it a personal touch.

    I'm gonna give i a shot soon but i have a question:
    What are your articles about? How to's? News? including of course call to action paragraphs to Re-Activates old patients or clients, Increases NEW patients and clients, Brands them as the authority in their area.What should i ask my writer? Let's say for example that i will be focusing on dentists niche.

    Thanks a lot for the share.
    • [ 2 ] Thanks
  • Hi Ben, sent you a PM which you answered, thanks.
    Thought I would join your thread. It's good of you to take the time to explain this business model.
  • This is awesome info, good to see another way to generate income that most haven't thought of from local businesses...on my way to set it up
    • [ 1 ] Thanks
  • Epic post Ben!
    • [ 1 ] Thanks
  • Oh wow, this is great. Thank you! I think this is just a brilliant idea.

    I didn't know you were actually designing the whole newsletter. That's interesting. I was imagining it as an email-only thing.

    HVAC should be a good market. I know those guys buy content and pay reasonably well for it. They also need to keep their customers coming back for regular system maintenance (duct cleaning, etc), so a newsletter should work well for them. And maybe mechanics/auto care, too.

    I dunno, 11 grand a month sounds pretty sexeh to me, but I'm easily pleased.
    • [ 2 ] Thanks
  • Great post. I used to use this myself - we sent out newsletters to insurance adjusters and plumbers as well as our customers. The ins/plumbers were to get flood damage cleanup work. Every month we got the template emailed to us and we printed it and mailed them. If I remember we paid A LOT more than $37! One flood could be worth $1000's.
    Here is an additional idea - give them a "done for you" system - have them printed and mailed every month so they don't have to.
    • [ 3 ] Thanks
  • Hey rugman, yup newsletters WORK. Thanks for the idea. We actually offer an upsell like that but I didn't mention it here because the printing business is a whole different animal.
  • Ben,

    Thank you for going into more of the step-by-step description in this thread on the newsletter model. My realtor years ago sent out a print newsletter and when he branched into a 2nd business model I know he grew his business quickly due to his mailings.

    Do you send a prospect a previous newsletter if they ask for a sample? Also, if they are unfamiliar with how to do an e-mail newsletter is that a separate training you do with them?

    Debbie
  • This is epic man! You should've bundled this and stuck it in the War Room. I've been following the other two threads this week because I loved the idea, and now that you've laid it out like this, I have my business plan to go on. I went to the USPS site last night and ordered an Every Door Direct starter kit to make the mailings easier...have you use it yet? I read about it in another post here in the WF.

    Thank you so much! As soon as I get more thanks this morning, I'll come back and give you one!

    -- j
    • [ 1 ] Thanks
    • [1] reply
    • Yes, I've used it. I think you could send anything a client wants mailed EDD and charge double the USPS price and you would have a pretty good business model too. It isn't that difficult, but the way they lay the directions out online can be very confusing for an off-line business.
      • [ 2 ] Thanks
  • First I want to say is THANKS for an incredible share.

    Now, some questions.

    1. How do you promote the salesletter? Through PPC?


    2. [quote]Since each newsletter service you operate nets you $3,700/mo when it's operating, this is a no brainer.[quote]

    Can you give us a price break down on how you get $3700 a month. Is this per client?

    3. If you are collecting the leads, does the client have access to them or they are yours. Do they ever ask if they can get the leads from you?

    4. Do some clients do the following after a few months . . "Hey this is working for me, I'm going to start my own newsletter service, screw this guy". I guess this is where the salescopy (Lead generator) is the saving grace.

    Thanks for your share again! SWEETNESS
    • [DELETED]
      • [ 2 ] Thanks
  • What type of articles do you usually have written for the newsletter? It'd be great if you could drop a link to one of the old newsletters
    • [2] replies
    • Banned
      Ummmm...........Are you serious?
    • I used to subscribe to a newsletter for Realtors but it was a PITA to brand it, print it and send it out. A done for you model is something you could charge WAY more for. BTW, I paid $67 a month and it was an initial $300 something to join and you had to sign up for 12 months,

      Eva
  • Great info many thanks,
    just a question on the type of content in these newsletters... Are the articles general industry ones ie teeth whitening, or are they specific to each practice? I am guessing the content is the same in each, but I am curious how to get these dentists etc to all agree to the content going out? hope that makes sense.
    • [1] reply
    • I thought about this too, but then it hit me that one patient isn't going to see 5 different dentists. They will typically take their family to one dentist unless a specialist is needed, and they'll stick with that dentist unless something really bad happens or the practice closes.

      -- j
      • [ 1 ] Thanks
      • [1] reply
  • Wow talk about leverage
  • Am i missing something here, the op has been doing this for years but is also republishing a wso from here????
  • Just seems strange to me that someone would post a method claiming they've been doing it for years, when they just learned it from another person on the forum who could easily post and say so...interested to see the response if any from the OP.
    • [1] reply
    • Maybe I am missing something....

      In your first post, you mentioned that the client pays you
      $37 recurring a month. How does that turn into
      $3700 a month.
      • [1] reply
  • I have an email marketing platform that I have never used so this seems like a good opportunity,. Would u say its a good idea:

    1. sell it using phone
    2. make the newsletter
    3. use my email marketing platform

    Now, I guess one "issue " in this model is , Do the businesses(doctors, chiros,etc) won't like the idea to share client;s email list. or they may not even have one.
    Any thoughts ????
  • wow Brian you are right, I bought your wso, this post is in fact very similar, legal or not, that is not cool, because anyone who has bought your wso can vouch for the top level of customer service you provided.
    • [ 2 ] Thanks
  • Thank You for posting... got more info here than in some of the WSO's out there. Best regards.
    • [ 1 ] Thanks
  • can you elaborate on this method?

    The thread title is "$11,100 per month",,, at $37.00 a month per client you would need 300 clients and to fabricate 300 newsletters each month.
    .

    So $80 yields $3700,,, you sell the same newsletter to 100 different Chiro's ?
    • [1] reply
    • Why is everyone having an issue comprehending the $$ totals?

      He has 3 niches that he services
      Each niche has a cap of 100 clients
      He charges $37 per client
      He earns $3700 per niche
      Total for all 3 niches = $11,100
      • [ 1 ] Thanks
      • [1] reply
  • It's the same news letter to 100 different practitioners (usually one per zip code or city) and then the same process x 3

    So he in essence DOES have 300 clients. 100 for each newsletter...
    • [ 1 ] Thanks
    • [1] reply
    • Please read the post before asking questions, really simple math!
      • [ 6 ] Thanks
      • [1] reply
  • [DELETED]
  • Hi Brian,

    Yeah i did buy your WSO and yes, we did email. I always purchase WSOs about what i am currently doing so as to enhance my OWN services.

    I was interested in your template, and LinkedIn method. Before this, I used strickly offline (Postcards) to get clients. I learned the LinkedIn and email methods from you. Plus, from your WSO, i learned how to make my template even better.

    I realize that i shouldn't have included ANYTHING I learned from you in my post so I changed it and I think it's better.


    [/QUOTE]

    I've been doing it for years but last year, took a hiatus to work on another venture (that ended up being a mistake) so I restarted.




    Have tons of experience in this. For about 5 years i ran newsletters. Then, I took a break from it to work on another venture (mistake). restarted it a while ago and forgot how cool this method is.

    Of course I knew Brain would see this but I didn't really think anything of it. Perhaps that was another mistake - as i mean no disrespect to him. I do give Brian credit, as you'll now see in my post.

    Bottom line is, I love the method, am excited about it because it WORKS and want to start a conversation about it.

    Lets keep this going and have a conversation about it because this method works and people should do it.

    As far as this goes, I hope this clears things up a little.
    • [ 1 ] Thanks
  • Hey XponentSYS, your the man! Thanks for the great share. It's awesome and workable. Unfortunately most of us never actually take action on these key things
    • [ 2 ] Thanks
  • [DELETED]
  • This business model is something that refreshingly different. At the same time, people are thinking that it's like a license to print money. You have a number of hurdles to overcome such as...

    Writing a sales page that sells.
    Writing post cards, LinkedIn messages, emails that are convincing.
    Convincing businesses that you are legit and not distributing to more than the limit.
    Finding a niche which is more receptive than most to such a service.

    Regardless, unlike pretty much every other business idea I've seen on this forum, you are investing your time in something that can bring you money for a LONG time.
    • [ 1 ] Thanks
  • this is really awesome information. thanks for the share!
  • Great idea, I am just not that big of a writer and would most likely outsource this to people who like to write..
    Also...seems like a lot of work getting 100 Chiro's to agree to a monthly fee for a newsletter. Did you have to approach 1,000 to get 100 to agree to pay?
    • [1] reply
    • Great concept, although I have read about this years ago. Obviously, the WSO is probably good.

      One question to everyone though, why would you do 4 different newsletter at 100 each and not 400 for one subject and specialize in it...

      I guess for diversification purposes?
      • [1] reply
  • Brian's WSO covers how to overcome those hurdles. As for writing postcards that convert, there's tons of info here on that. I have a WSO on developing and deploying postcard campaigns. Both WSOs are in my signature.

    It's actually Brian's WSO... and yes, it does. I have it and can vouch for it's top notch quality.

    1. I hate to write too. I have writers that I hired for this. Depending on what market you try to target, it's important to try to find a writer to specialize in your market.

    Mine are "medical" so I found and hired writwers who specialize in "medical" writing. There's tons of them on here, if you search.

    I believe some are even in this thread (A.Green comes to mind).

    Whatever you do, make sure you hire a writer with positive reviews and get samples! Hiring a GOOD writer is very important.

    As for getting 100 chiros... YES, you'll have to reach out to many but it's not "hard". This post covers ONE way to accomplish this. Brian Boyd has other ways in his WSO.

    Grab Brians WSO from my signature to lean how you can reach people online.

    Grab MY wso from my signature for the "post card" method.



    Yup, this information is by no means "new" but isn't it awesome? Some things are timeless, this method being one of them.

    I like to keep my memberships at 100 or so to avoid "saturation and duplicate content. Another reason why I now do that is to diversify my markets.

    Back in 2004 - 2008/9ish I had an internet marketing package I sold to chiropractors. I loaded it up with like 3000 or so members and was making a TON of money.

    Then in 2008, market regulations (in chiro) changed and basically "neutered" that business.

    I ended up losing my ass and had to start all over again from ground zero. Had I been diversified, that wouldn't have happened. Lesson learned.

  • This is awesome! I purchased the wso like a week and a half ago and I'm all setup to take action with one of the methods mentioned in bryans wso I was trying my best to find some confirmation about the actual results with this business model.

    It totally made sense and I had a great feeling about this model so I went ahead and follow the instructions in the wso...

    I already have my first service setup. All I have to do now is apply the first method taught and I really believe this is going to help the market I'm targeting and also bring in a good income stream.

    I was left in the dark on a few things, but I worked it out. Bryans wso is one of the best I've ever owned.

    But We shall see in a few days how my target market responds

    Marc7
    • [ 1 ] Thanks
    • [1] reply
    • I was about to hit the hay early tonight when I seen your post, clicked it and read it. It never ceases to amaze me when every time I think I have heard about every possible service possible in offline something else shows up.
      • [ 1 ] Thanks
  • It's the same news letter to 100 different practitioners (usually one per zip code or city) and then the same process x 3
  • [DELETED]
  • Does the WSO provide real life examples and maybe some templates for setting up the newsletter, or how to write your sales letter so it doesn't look spammy and get thrown in the trash?
  • Just wandered if I could see someone's sample newsletter. I understand if you can't. Just not entirely sure how I should lay it out/what content to include? etc.
    • [1] reply
  • How many pages does the newsletter have to be? Am I writing it each month?

    What exactly are the Chiro's paying for?

    Does his WSO have a sample?
  • so,, all of you are confident that you can get past 100 gatekeepers and, convert 100 doctors into your customers?

    I think a few of you have stars n your eyes.
    Contacting, selling, and converting 300 customers for this project is a HUGE undertaking.

    Please report your progress here.
    • [ 6 ] Thanks
    • [3] replies
    • If making (good) money was easy everybody would be doing it.
    • Aren't all WSO's sold to those with stars in their eyes.
      I'm off to buy a few more now
    • I agree that it is difficult, but I want to add some reality.

      I work in sales for a company that provides a much more complex, expensive service to the medical industry. This service is a nearly perfectly competitive market.

      With cold calling and cold drop ins I was able to average about 18 new clients a month. There is no reason to think you couldn't do the same thing with this much lower cost product.
      • [ 1 ] Thanks
      • [1] reply
  • Love the idea and I will definitely check the WSO out.

    Is this method similar to the Dan Kennedy course: "Dan Kennedy Newsletter Blueprint Course"?
  • Sunday emergency trip to the Dr today (ear infection for daughter). what do I see - newsletter in the lobby. Now this is professionally done - the place is part of a large group in the NY area. Seems like the articles are all written by docs in the gorup.
    • [1] reply
    • Sunday morning cup of coffee and the Warrior Forum. Perfect.

      I purchased Brian Boyd's WSO about two weeks ago.
      It has to be one of THE BEST WSO I have ever purchased!!

      I knew as soon as I started reading it, it was going to be a perfect fit for me, and as soon as I have finished my clients project this week, I will be starting it!

      I have no hesitation in requesting a refund on a WSO.
      I will say , even If this was not something I was going to take action on, I still would not request a refund!!
      The quality of content is THAT good.
      I have also emailed Brian with a couple of questions and his support and obvious integrity has been great!!

      To be fair to the OP I think he is just honestly sharing his experience, and for me that has been really inspiring and just really confimed for me that I am so glad I have Brians WSO.

      To all those asking questions, please go check out the WSO. All questions are answered.
      Brian is a decent guy and deserves the respect and credit.
  • i dont understand why you cant have a few denstists in the same city with the same newsletter... whats the big deal, its not as if a customer is going to see a newsletter in another dentists office? am i missing something here... im definitely going to buy the WSO -

    personally I am going to try and find a magazine, or some monthly blog or whatever in the field, and then re-hash some articles that may sound interesting to a patient... cant be that hard?

    to be honest at the moment im still not fully understanding the whole logistics behind this money making method, I mean will a customer really benefit from using this newsletter? sorry for my pessimistic attitude, im just very cautious when something sounds to good to be true.

    edit: Kevin i tried to PM you but it wont allow me to as i dont have enough posts

    I hope you respond to this, either by PM or you can respond in this thread if the OP doesnt mind

    I am very intrigued by this, because printing services is right up my alley

    I was going to start a business selling iphone decals, and laptop decals... i love these sorts of things because when printing, it is so easy to post, and the margins on printed items such as decals and stickers are amazing!

    anyways thanks for your contribution and hope you can elaborate on your methods

    kind regards
    • [2] replies
    • Read my post #13 - they work - keeping your name in front of your customers is key. Even if they never read the newsletter they see it all the time - also great to hand out to potential customers. If I was working with a new dentist I would mail it out to whole hood with a killer special on the newsletter.

    • You've got a good point here. Who goes to more than one dentist? Although I think capping it at 100 makes it more scarce and encourages people to sign up more quickly before they miss out.

  • I understand that the initial postcard "push" is pretty much a one-off, but I am guessing that to secure 100 practitioners in a given profession you're sending out a very large amount of postcards in the first place.

    Could you give us a rough idea how much both the postcards and the postage charges cost you for this element of the plan?

    Also - is there any information regarding whether postcards are more successful than emails or any other given method?

    Thanks in advance.
  • Q1. Usually when you email doctors and stuff, the emails go directly through the receptionist (Unless the doctor is getting CC'd which I sure hope so). Is there a way around it because we all know the receptionist is going to be "Hmmm another offer of some kind . . .delete. Has this been your experience Mr.XponentSYS and if so if there is another way of getting around it? Is that in the WSO as well?

    Q2. YES PLEASE
    • [1] reply
    • The post before it was modified laid it all out. I haven't purchased any of the products mentioned. Why? I know they work and have physically done this myself back in 2002 before I understood how to effectively use this damned thing called the computer.

      My NL was directed at senior citizens. My articles came from the several federal government sites dedicated to senior citizens. I didn't have to write anything and the information could be reproduced w/o fear of being sued as it is all in the public domain.

      I cold called businesses in my city and charged $100 for a biz card size ad, $600 for a full page ad, $350 for 1/2 pg and $225 for 1/4 pg. I don't know what you want to charge but those were my 2002 prices. I also did not charge a monthly fee as the NL wasn't monthly.

      I had a total of six pages with the center two being free flow. In other words, they weren't attached to the NL. You could pull them out and they stood alone. These were packed with ads mostly biz card size.

      It wasn't monthly because it was designed for only local senior events which were quarterly. Do the math and see what an advertiser paid for 4 exposures. Yes, I did make money or I wouldn't have done it.

      I worked w/a local printer who gave me a very deep discount in exchange for an ad in the NLs. I highly suggest you make sure the printer will either print for free or deep discount in exchange for an ad. Don't tell me they won't because mine did.

      This is somewhat of a different biz model than the OP mentioned. However it is a NL biz model that worked. How you prospect for clients is your business. I didn't want to search all over creation, I only wanted to do biz locally.

      There you have it, another NL biz model that worked. If I were to do another NL today it would be to our insurance clients. Imagine being a biz that wanted to reach 1200 people a month. How much would you pay to do that?

      Good luck to everyone who wants to be the next Randolph Hearst of the NL world.

      Tom
      • [ 3 ] Thanks
  • Nice to know that simple but unsexy ideas can still sell.

    lilpixie
  • Ben Pedersen I ordered your newsletter on dentalstickletters.com. On the Welcome page, there were no newsletter files available to download - it was blank. I emailed you asking for a refund and even attached a printscreen proving there was nothing available to download and so far I have got nothing in return. I would like to think you are not trying to scam me and have genuinely been unable to reply to my email and issue a refund. Please sort this out ASAP.
    • [2] replies
    • Don't worry Gavin, I think those were just his test letters or something. Simply PM him I'm sure he'll sort it out. Sometimes people get busy so give them the benefit of the doubt at first. Plus Warriors don't scam people

      Cheers!

      JB
      • [1] reply
    • I'm out of town now. Let me process the refund. Sorry about that!
  • Hey Brian,

    Bought your wso a couple days ago, thanks to this thread. Wanted to pm about a question I had but I just created an account on wf. How can I contact you?
    • [1] reply
    • I was wondering about how people are doing the actual printing. Is page 2 on the back of page 1 and do you set it up as folded and stapled on the side? Or is the back of each page left blank?

      Debbie
      • [1] reply
  • The samples I have seen are pdfs so it isn't easy to tell how they will look printed or how they are setup for a printer. The ones I see are numbered pages 1-4 sequentially. They work great for e-mail newsletters as pdfs for sure that way.

    Debbie
  • IMGuy123 Yes, I am a dentist. And I'm not naive, I know people scam others. I just didn't think somebody like Ben would considering he's written a whole thread about his method exposing himself to mistakes he'll make. And it was $37, not $27. Oh, and I have about 15 dental newsletter templates that I'd be happy to share with any other member on this thread except for you. I do not have the time to make my own as my practice keeps me busy.

    JB, I contacted him through his site where we could contact about problems, e-mailed him 2 days ago and even messaged him on facebook in case he genuinely was too busy to see these messages. Being an Internet Marketer it strikes me as odd that he would be away from the internet for 2 days. And I cannot PM him as I do not have 50 posts and do not plan on spamming posts to raise my count. Is it wrong to want the money I paid for back when I received nothing in return?
    • [3] replies
    • Hi Gavin,


      Okay I figured it out.... The reason why you didn't get a NL is because the dental service is full. I'm not sure why the website let you order. I'll sort that out later. So I issued a refund.

      Warriors,

      While I was helping Gavin, I noticed a half dozen or so of you ordered. I refunded all of you. The dental service is full.

      I'm on a camping trip right now. If you're a practitioner and want to order, don't do it at the websites. PM me and I'll hook you up since all the NL services are likely full.

      Best,

      Ben Pedersen

      • [ 1 ] Thanks
      • [1] reply

    • Why in the world would it strike you as odd that "being an internet marketer he would be away from work for 2 days?"

      Here's another possibility: being a very successful internet marketer, and therefore efficient as well as free, allowed him to be away from work for 5 days and work only 2.

      Or again, being a human being, and not a machine, he took two days off to go camping and be with his friends/family.

      Etc.
      • [ 1 ] Thanks
      • [1] reply
    • I apologize. I guess I am misspoken.
  • [DELETED]
  • Still kind of want to know if anyone has had success selling this via cold calling, or follow up calls from those emails sent... and... what kind of scripting was used... This is an awesome model, and I've already setup 2 sales pages, and newsletter templates...

    Also wondering what you say if people want to see samples before they buy?
    • [1] reply
    • Samples are easy...convert page 1 of your newsletter to a PDF (MS-Word does this for free in 2007/2010) and you can post a link to it at the top of the page.

      I'm in the middle of setting up 14 of these pages...some for me, some for clients of my business. It's a breeze to do.

      -- j
      • [ 1 ] Thanks
  • I would love to know what everyone is using to set these up with...which wp template are you finding the easiest to work with?

    For the headers are people just getting them custom, ie, fiverr gigs?

    For Copy I assume most are rewriting what they have seen that already works?

    Assuming everyone and their dog has beat the dental market to death...first step....pick a niche.
    • [ 1 ] Thanks
    • [1] reply
    • Amen on that! The chiropractic market also...I chose that one first and it's...got a lot of competition to say the least. Start thinking way out of the box...I picked a few winners too that I have to setup.

      As far as templates, if you go back to the OP's OP ( ) and follow the link in his sig, it takes you to the WSO for this info from Brian Boyd. It's a lot more in-depth than what you've seen here and also includes a nice, simple template that you can use to setup your sites with. The WSO's only $17. He also gives you what I think are some phenomenal marketing tips to do this online instead of using direct mail.

      -- j
  • That's awesome thanks J, I will take a look.

    I would love to know your process...you have 14 in the worls already...that's pretty awesome.

    Obviously I don't want to know your niches but I would love some insight on your selection process as you seem to have a fairly solid grasp on this...I also assume you writing your own copy...just a hunch though...

    Are you using wp or something else...simple pages...could use html.

    Have an awesome day
  • Avan...I'm definitely doing my own copy (based on Brian's WSO bonus materials), my own newsletter template design...and I'm doing it all through WordPress. I can do HTML, but I don't see the point when WP is so easy. The ONLY thing that WP has trouble with is freakin' Paypal buttons...I ended up making custom buttons because I got aggravated. 90 minutes on the Paypal button...3 1/2 on a custom one. Go figure.

    And I should've said 16 sites...I had an awesome one hit me today.

    My selection process is similar to my niche selection process for AdSense/Amazon, just a lot less refined right now since I"m just getting started. My basic process is this:

    Where do I go that has a waiting room? Well, I was in the urgent care yesterday (I've demolished my left wrist somehow and I can barely use it ), and they didn't have newsletters, so maybe that would work. Then I just brainstorm.

    I also use GoDaddy Auctions and the NameCheap Marketplace to get ideas...then I go back and buy similar domains for cheap. I've bought 17 domains since last Friday and my tab's at $68 I think.

    For the newsletters, I hit Google News, comes up with 4-5 relevant topics, then send the links to one of my staffwriters and I have her hammer out 650 word articles. Takes her a few hours. Then I design a template that matches the industry, build the website, and I'm good to go. After that, it's just getting traffic, and I've worked out a cheap way to outsource that tonight.

    The bad thing (or is it good?) is that a few others have caught on to my process and they're hiring me to do their sites, too, so I'm focused on their stuff instead of mine.

    -- j

    PS: I normally fix my typos, but my wrist is killing me...if you find any, just forgive me for the night.
    • [ 1 ] Thanks
    • [2] replies
    • To add to the conversation.... you can also do something similar but have the final product be bespoke. It will entail more work and most likely more specialized software (costs more $$) but there is considerably more reward.

      Magazines offer this and more. Now I know the traditional magazine industry is struggling for a number of different reasons but that really has no bearing on this particular method.

      You create a magazine for a company. In my experience, those that have high transaction prices and somewhat aspirational qualities are the best prospects. This is not a hard and fast rule but it allows the company to easily absorb the cost of your service with only a minimum of increased business.

      To create the magazine you'll need to use Adobe InDesign or QuarkXpress. I've used Apple Pages and Microsoft Publisher and they both pale in comparison.

      I really don't want to make this an overly long post but I want you to know they're are other profitable avenues to explore which are similar to the OP's method.
      • [1] reply
    • How long is it taking you, on average to fill your slots for the ones you have out there currently, and are you just using email/direct mail/PPC or a combination of all of that... if you don't mind me asking.

      I've got mine setup, but that theme from Boyd's WSO is not playing nicely with the way I setup my sales letters so I am going to have to switch it over to something else tomorrow.
      • [2] replies
  • That's some awesome info J, thanks for sharing some of your secrets. I wouldn't worry to much about typos and I hope your wrist is feeling better soon.

    I have a little ways to go before I am close to pumping them at anywhere close to your speed and proficiency...but I am getting started.

    Outsourcing is absolutely going to be necessary for you..trying to get your own off the ground and some for your clients...not a bad place to be in. I haven't dabbled in any outsourcing yet...not sure where to get the best bang for my buck or exactly what specifically to hire for yet. Awesome that you have put those pieces together to outsource your traffic process, that will turn this into mostly a set and forget business.

    I am hoping to get a merchant going to bypass the whole paypal thing...I know pay buttons still needed but I have heard to many horror stories from people.

    Adrian
  • Interesting concept. I was wondering if using PPC itself can get this newsletter biz working?
  • I would like to see a newsletter template if anyone would like to share. Please pm me or email amandaparker107 (at) gmail (dot) com. Thank you!
    • [1] reply
    • [DELETED]
    • Amanda,
      They're all over google. You could also download the trial of Apple Pages or MS Publisher which both include templates.
      • [1] reply
  • I use Pages on my mac, which has quite a few fantastic templates that are easy to change/edit/customize... and it gives me the option to save a duplicate as a PDF or MS Word file, so that might be an option for some people too.
  • Is anyone actually getting their newsletters printed off by local printers and then mailing to the customers of the businesses they work with?

    Physical newsletters received in the main have an even more impressive results than ones that are just PDFs placed on a website or emailed.

    Just curious if anyone is doing physical newsletter mailings to see what kind of expenses other Warriors are incurring to do so. I'd like to expand into offering a physical newsletter solution to clients later this year.

    ~Dexx
    • [2] replies
    • I was thinking of doing print newsletters, but you would have to charge a lot more to cover printing cost and shipping. I do print design work and thought I could incorporate this in my business model but I am trying to get away from it because it is a lot of work and a lot of customization. I would say start with emailing the newsletters to your clients but offer to print the newsletters for a fee plus printing cost.
    • I plan to offer this as an up sell with more customization options, for sure, as there are a couple of local printers I could work with, and I have no problem either delivering the issues, or sending them directly to the office.
  • Sent you a PM.
  • I would love to know what people are using to send their bulk emails.

    as aweber requires opt-in for the email lists I need some other suggestions.

    Thanks
    Adrian
    • [1] reply
    • For my prospecting emails, I am sending them out in small batches and doing it in a way that I feel puts a little bit of pressure onto them in a way that should convert... so there is, on that front... not really a need for a bulk sender.

      For when they purchase, I've set my site up such that they automatically get loaded into my auto responder, and I have the confirmed opt-in turned off.
  • I bought Brian's WSO a couple of weeks ago and it did seem doable. I am in the process of implementing it but the thought of writing does not appeal to me. Trying to work out the best way to outsource this part of it. Definitely looking forward to reporting my progress at some stage.
  • Would love to know what theme you are using Hadrian.

    I am finding the attached them restrictive...and OP seems pricey.
  • Amazingly simple! This is a brilliant idea, I have been looking for more ways to charge my clients monthly fees. This can create a whole new stream of income very easily. A million thanks! Also as thanks for the info : gotprint.com has amazing priting prices, this may also be good for the post card method on the WSO. Hope this helps someone : )
    • [1] reply
    • Well, I have to say that I feel like an idiot.

      One of the services I've done for offline clients is monthly newsletters - but they were made just for the one client, not as PLR for a number of clients. (Anyone with an autoresponder is a potential client, seriously.)

      I also run my own offline newsletters in two different niches.

      As big as I am on PLR, I can't believe I didn't think of something like the OP and the WSO mentioned. LOL (Which I bought because of the OP, by the way.) Oh well. Sometimes I'm a little slow.

      Great thread.
      • [ 1 ] Thanks
      • [1] reply
  • I have a couple of silly questions for those that have this set up and running.

    How do you restrict the number of people purchasing from a specific area?
    I see people stating they only allow one from specific zips.

    How do you restrict the number of total purchasers?

    Thanks
    • [1] reply
    • I'm not so worried about the zip code thing...I'm doing Craigslist and I've hiring out one of those foreign companies to post a bunch of ads all over the US for me.

      As far as the purchasers, you can set Paypal to make you only have a "stock" of 100...once you hit 0, it won't let them buy any more and it'll take them to a page you designate so you can get them to sign up on a waiting list.

      -- j
      • [ 1 ] Thanks
      • [2] replies
  • My "pre-launch" pricing is $xx... my "you missed the special" pricing is $xxx per month.
  • How long is everyone making their newsletters...the examples I have seen only seem to be a page in length with two maybe three short articles...this seems small to me.
    • [2] replies
    • I do 4 articles of 500-600 words each with full graphics. It comes out to be 6-7 pages and gives a customizable header on page 1 and a customizable call-out box on the last page.

      -- j
    • The sweet spot for a keep-in-touch newsletter like this is 4 pages.

      Anything less doesn't really have a newsletter look and feel.

      Anything more and it might not get read. Ideally, your reader should be able to sit down and read the newsletter cover-to-cover in about 10 minutes.
  • I have a question - what is the rate of people reading a newsletter in a form of an attachment compared to an HTML email or whatever?

    I get all my newsletters in a form of an email without attachements...and i don't know if I would bother opening the attachment... just being a devil's advocate here... Thoughts?
    • [2] replies
    • iInvent: I completely agree. I often get emails and never open the attachments. If you need to create a call to action just to get the subscriber to open the document, you're doing it wrong, in my opinion.

      --George
    • This is one of the many reasons these sorts of newsletters are most powerful when they're PRINTED and MAILED.

      Does it cost more? No. It's all about ROI. So like anything else in marketing, it's an investment rather than an expense.
  • Exactly to the above. While this COULD be emailed out as an attachment... most likely what is going to happen is:

    1. It's going to be printed and distributed in the waiting room
    2. It's going to be printed and mailed
    3. It's going to be stripped down and used as individual blog posts or FB posts
    4. It's going to be stripped down and used as autoresponder content (individual emails over say the entire month)

    The "attachment" factor is not what we're going for here.
    • [2] replies
    • I agree on the attachment issue, but are you suggesting that this type of newsletter is not suitable for email marketing by "stripping it down" and building an email version of the newsletter? It seems to me that should be another option on your list.

      :confused:

      --George
      • [ 1 ] Thanks
      • [1] reply
    • I'm confused... I thought the whole concept was a newsletter that was to be sent via email to their clients...maybe I misread the whole thread... :confused:
      • [1] reply
  • Is anyone finding that they are losing out on subscriptions because of the requirement for the subscribers to sign up for paypal?
    • [2] replies
    • Been reading this thread, looks interesting. Have you found this to be a problem?

    • Consider getting an account with 2Checkout. Its like $50 to get an account, and you can accept credit cards *and* Paypal. I'm not doing the newsletter in this way as I'm occupied with another project still, but I already do newsletters for a few of my clients (where I do all the writing... eek!) so I love this concept.

      I've used 2Checkout for years - here's the only thing you need to know:

      If you set this up as the OP and Brian (creator of the concept WSO) stated, a way to do it would be to set the concepts up with ONE domain.

      i.e., (Throwing out an example here, don't know if this is real or not) MyNewsletters.com

      With 2Checkout, you will pay $50 *per* domain (although their 2nd and on accounts they do give you a rebate back, I think its about $15).

      So - to get around that use subdomains for each.

      dentists.mynewsletters.com
      doctors.mynewsletters.com

      etc

      This falls under the "per" domain, so it would only be one cost.

      And - you've got a payment system that anyone will use, because it doesn't force them to create an account with Paypal.

      I always use both for those that prefer one over the other - I honestly found in the past, that if I "only" had paypal, I cut out a portion of sales.

      If I "only" had 2checkout, I cut out another portion.

      When I had both - my sales nearly doubled.

      People might argue, but I've proven it repeatedly over the past 10+ years of having both accounts, so its a non-issue to me.

      2Checkout is a bit more pricey though, there may be other solutions, but I like that it allows you to accept credit cards LIKE a merchant account, AND does recurring billing, AND doesn't force people to have an account like Paypal wants. Plus they work in a lot of countries.

      I get deposits every week pretty much from 2co. I think it starts out as bi weekly or monthly, but that will depend on your volume of sales. It's nothing to get it coming faster, just talk to them.

      Hope this helps.
      • [ 10 ] Thanks
      • [1] reply
  • [DELETED]
  • Anyone happen to have any results yet with this method? I've bought both WSO's (Brian's Linkedin method & Ben's Postcard Method).

    I have the first newsletter complete, and the first site nearly complete. However, I am concerned about the direct mail method being ineffective. Mainly because of the cost of direct mail & the price point of the newsletters based on this article:

    Offline Student Scores A 367% Return On Investment

    However, I'd love if Ben could shed more light on the post card method he uses for the newsletter model. Cost/conversions/number of mailings and basically if postcards are actually effective for B2B Direct mail offers.

    Thanks guys,

    TB
  • Guess I'll update my progress here. Like I said prev., I bought both Brian (LinkedIn Method) & Ben's (Postcard Method) WSO last week.

    Set up the website & was ready to begin accepting payments by Sunday, but had a few questions before I started. Specific questions have been unanswered so far... so I installed analytics and dove in.

    First step is Brian's LinkedIn & CL methods.

    Step 1: Posted Ads in 6 cities on CL Monday using Brian's strategy.

    Result - 4 Views. No response

    Step 2: Emailed 15 people through LinkedIn Strategy.

    Result - Unknown. Inserted wrong damn link in the email.

    Tuesday July 3.

    Emailed 50 people using linkedin Strategy

    Result:
    8 Clicks
    4 went to the order page, zero orders
    1 Person responded via email and wants to talk about it on the phone. I suspect he's trying to sell me something.

    Wednesday, July 4th.

    Emailed 53 people using LI strategy.

    Result: Unknown so far, took 40 minutes to email these 53 folks.

    I realize it's the 4th, so people prob won't respond right away, but to me it looks promising.

    Plan to email 50/100 folks per day using LI strategy. Anxious to use Ben's Postcard method as well, but I'm a bit nervous about it per my per my previous post.

    If anyone has any results they'd like to share, I'd love to hear them.
    • [ 1 ] Thanks
    • [2] replies
    • Thanks for this. Please keep us updated.
    • Hi Tigerbait,
      Thanks for sharing this. Any progress since this update? Was also wondering whether you had the opportunity of split testing your sales page. All you need to do is create two seperate sales pages in wordpress under the same domain name. I am at the point of giving this a go, but am deliberating on how I should word my sales letter as I believe this is an important part of the conversion process.
  • [DELETED]
  • good information.Thank you.
  • How many pages is the newsletter? What does the newsletter consist of? Can I outsource someone to write one? How much would outsourcing the writing of the newsletter cost? What does your website look like?
    • [1] reply
    • As many as you'd like it to be.

      Articles, pictures, colorful text boxes.

      Yes.

      I think I may know of at least one person *winkwink* who could do it.

      -- j
  • Many idea ...........
  • Great system thank you for sharing it with us.
  • do you actually meet and pitch the newsletter to your clients of pros or does your email do most of the selling to where you mostly just send them the link to purchase? do you have many meetings or phone calls to make them jump in on the oppty?
  • Awesome idea. How long did you take to get 100 paying chiropracters? Outbound or inbound?
  • Interesting. Thanks for the share.
  • Can someone put up the list of niches that this can be applied in? I'm thinking gyms; but will the gym instructors pay? They have their customers doing the weights in the gym everyday anyway.
  • This is a great discussion! I also have Brian's WSO, and there is more in it that would help make this idea more successful. This is a simple and effective method that can be executed rather quickly. One thing I've learned over the last 9 months or so is not to over complicate things, though I still do when I'm trying a new method
  • Jay, I'm still struggling to think of any in particular. I don't know... maybe it's just not my day today.

    I don't mean to be demanding or something like that, but an example or two (or few ) would help a lot of us Warriors.
  • Don't forget dentists

    Hugh
  • Thanks for this info
  • Banned
    [DELETED]
  • Hi there:

    Emily is my wife, and this is her industry. I am trying to build this business for *her.* She loves her field, and I believe that we can use this down the road to help her have more success in her industry.

    So far, I have used strictly email-related methods of contact. I am getting roughly a 3-5% click through rate to my sales page.

    Any help/suggestions are appreciated.

    This IS generating revenue, but we need to ramp it up many times.

    Thanks!

    Jeremy
    • [ 1 ] Thanks
    • [1] reply
    • Haven't seen your site yet, but from all the similar newsletter websites I've come across so far - One thing you may want to look at is how your landing page looks like... Granted you might have the best content on it, but this is sometimes like real estate... people would want to browse around first before they make a decision.

      This method is brilliant, but I saw quite a few Wordpress websites out there following this method, with the links on the sidebar saying "Hello World" and "Uncategorized"... Basically they have just copied the same sales page, same words, with just the name, niche and pricing changed... I could even see some delivery pages scattered in Google... these would be some of the very few good folks in IM who jump in and take action, but fail because they don't think enough like a customer... ask a friend or someone you know - not necessarily from your niche - to give an honest opinion on your website... if you were peddling a service that they wanted to buy on your website, would they? That's why a good amount of people fail on a very lucrative method...

      We might be on a limited budget, but we should make the best use of it, and the returns will be enormous...

      I've been watching this thread for the past 4 days. This thread is rich with ideas (Amber, thanks for the thing about Paypal and 2CO... ) I also did some looking around at what folks are doing with it, came across a few sites and newsletters, and figured out a few things which I can do differently... I'm starting on this now, and I'm going to apply a few twists and additions on this myself. I'll take a week or two to set this up completely, and I'm positive about the results... I'll let you know how it goes...

      ---CZ
  • Great Idea! love to implement this informational share to my business.
  • Banned
    [DELETED]
  • This method described in Brian's WSO is great. It has me fully independent now and I now have a full fledged marketing company! This was just the starting point for me, now im offering more than the newsletter service.

    I have a domain name and website for this method that I may give up for the right price. I am adding new services to what I offer so I really don't need a domain with the word newsletters in it. The domain uses big keywords and is in a great industry. I can also walk you through getting it going and can even provide you with a cold calling script and marketing system that worked great for me. Pm me if you are interested, I don't want to sell on this thread.
    • [ 1 ] Thanks
    • [1] reply
    • Congrats on becoming independent!

      Can I BUY the rights to the cold calling script and marketing system

      I wanna create a WSO. Joking.... but maybe you should?

      • [1] reply
  • Any more success stories or updates with this method?

    Scenario:
    would you run this like a auto responder email "chain"?
    eg.
    Doctor A signs up in 2010 and for that year receives newsletters 1-12
    Docter B signs up in 2011. Do you start him at 001 or at 13 which doctor A currently recieves?

    The point being that someone joining two years into the campaign may loose out on good information.
    The only concern would be outdated or "current" industry content.
  • Im fairly skeptical about the whole process. No such thing as a free lunch..
    • [1] reply
    • Nobody said anything about a "free lunch".

      I implore you to open your mind and thing OBJECTIVELY rather that SKEPTICALLY because if you do the latter, you'll never get anywgere.

      You have 4 posts... I gather you haven't been around long. let the above be the first lesson you learn here.

      I mean it kindly, but seriously. So many people are their own worst enemy by training themselves that if it doesn't involve "9 to 5... with a touch of misery" than it's too good to be probable.

      If you go back through this thread, i think it will be obvious that this takes SMART work.... no free lunches.

      • [1] reply
  • great thread, read the whole thing which took me 2 cups of tea :-), just wondering if anyone from the UK is using, or has used this method over the past 6 months and what successes they might have had?
    thanks go out to the OP
  • This method is so great and inspiring! I'm putting a spin on it now with a profession I know well....will update if I see any results!
  • I like the idea of the newsletter. But I have a few questions about it.
    1. How long is the content to this newsletter?
    2. Do you have content on one subject a month or multiple subjects a month?
    3. Are you using Images to fill in space?
    4. Is this a 8 x 11 or larger?
    5. Double sided?

    I am very new to this marketing niche. forgive me if my questions are answered with commons sence.

    Great IDEA.
    Love the monthly income factor.
  • Excellent thread. Super info, and easy ish to implement. Certainly food for thought!!
  • I have picked up one (repeat 1) customer from this. While I rejoice over the money coming in each month, I really want to step it up. I am thinking about hiring a VA or 2 to heavily market this for me. My goal on my particular niche is 500 paying participants at $37 a month. So far, after 4 months of payment, my customer shows no signs of stopping.
  • [DELETED]
  • It's a great business model. I hope to learn more about the postcard process, and would love to turn this into a nice residual income.
  • Oh yeah.... I'm the OP for this thread and a couple months back I tweaked this and expanded on it. Now, these are my "front end".... and I'm converting some into $597 a month members - not SEO.

    Mostly OFFLINE.

    Stay tuned. I'll post a sequel when I have some time to put into it.
    • [ 3 ] Thanks
    • [4] replies
    • Look forward to reading more, very informative, is there any chance of seeing one of your older newsletters?
      Great posting
    • yeah, I am interested in what service you are talking about that is not SEO but costs $597/mo.
      • [1] reply
    • Certainly sounds epic, I'll stay tuned for sure. Been working quietly on the newsletter technique in the background of my offline marketing business for a while now. Great stuff.
      • [1] reply
  • Update:

    After sending sending about 75 cold-emails on Friday, I've received 3 inquires back, and one client signed up. I don't know if this makes it worthwhile or not. Will do a few more days of testing with different email copy, etc, but at these conversation rates, it doesn't seem worth it.

    Now, OP did direct mail, so that's not to say this doesn't work. I was just trying something new. Most people in the industry I'm targeting throw away any unsolicited direct mail before they can even read the name of the sender. If there is a way past that roadblock, I'm interested in hearing...
  • Banned
    [DELETED]
  • Well, I've booked one client, but there's got to be a better way of getting through to people, in order to book multiple clients...
    • [1] reply
    • One client is a good start. The OP made it sound pretty easy to get to 100. It is doable, it'll just take time. Once you get there though, you're laughing. Keep up the good work.

      What has everyone been doing to reach clients? I started cold calling yesterday. 2 "maybes" which most likely translate to "nos" .

      Also, what are you doing for recurring payments each month? Do you have to invoice or can you set up an auto payment somehow?

      Cheers
  • Great thread!

    do you send people to an opt-in before the squeeze page? do you even bother doing that for getting their addresses?

    - how do you manage the list of buyers afterwards - meaning, how do they get the emails each 1st of the month, and how are they getting into the list automatically after paying?

    - when paying, do you send them the link via autoresponder (if they get automatically to the list), or to a download page, where every month you change the newsletter?

    any input would be much appreciated, thnx for the great info !
    • [1] reply
    • In my case... depends.

      Postcards: YES.

      Trade Magazine Ads: YES

      They opt-in for a general "practice building" report that talks about a few different ways to grow a practice through referrals. of course, the main focus is on ways to use newsletters to do this.

      There's then a follow-up sequence that works on converting them into subscribers to the newsletter service.

      Methods like LinkedIn and other more "referral" or community type of marketing, traffic goes to the sales letter (though, for me, the jury is still out on whether or not that's the best way to do it).

      I use a free plugin for wordpress that processes payment through PayPal or Authorize.Net.

      Once the Payment is approved, it sends them to a "Thank You" page where they can download the "current month" NL immediately.

      At the same time, they're added to a list in Aweber.

      Monthly broadcasts to that list are how subsequent newsletters are delivered.

      See above.

      Tools I use....

      1. Website: Word press
      2. Theme: Optimize Press
      3. Membership PlugIn: s2 members (free). If you have the $$$ (cheap) Warrior Press is better than s2 members and is what i use now. Just too lazy to change my other newsletters to it. :-)
      4. Payment Processor: PayPal and Authorize.Net (Auth Net requires personal merchant account)
      5. AR Service: Aweber

      The key component here is the membership plug in. It's what makes it all come together.
  • A fellow warrior PM'd me and told me two things....

    1. She was getting good response with LinkedIn but wanted to try some other means of marketing.... HOWEVER:

    2. My Post Card method was too expensive for her because she was just starting out and wanted to know if there was an alternative.

    I replied to her and now am thinking this reply would help many, so here you go:

    • [ 2 ] Thanks
  • I have a pretty unconventional niche, and my customer has been "on the books" for 4 (or si it 5) months. I really want to scale it up, but not sure the next step to take. I am very busy with my job and my family right now. I want to stockpile some cash so I can do the postcard method, plus hire some VAs to get it going some more.

    My goal is 500 subscribers.
  • I like the idea of offering a free report and using that to help sell
    the newsletter program.

    Has anyone tried cold calling to offer a free report?

    And is anyone selling this program at a price point of
    more than $45 monthly?


    Thanks OP for this informative thread!
  • This is a fantastic idea. I do SEO work for dentists, as well as freelance writing. This is a fantastic idea for expanding what I do.
  • Guys, for those of you who create info products and put your thinking cap on this idea can help you generate tons of sales. Ben's WSO helps tremendously and is worth a gander if you feel you can't convert a couple hundred people.
    • [ 1 ] Thanks
  • Ok, I am giving this a go. I bought the WSO regarding using this method for Salons - however, I am going with a different market.

    Here is where I am right now:
    1. I have the sales letter created using OptimizePress - basically the same letter in the WSO just adapted to my niche.
    2. I have a writer that works in my market writing 4 articles for the first months newsletter. Once I have the articles I will format them into a simple newsletter using Microsoft Word.
    3. I placed an ad on Odesk for emailers. They will use Google maps to find the sites and then email them a simple email driving the potential customers to the sales letter. I plan on hiring 4 people to send 100 emails per day each.

    I figure that if I am sending 400 emails a day or 2,000 a week I should get sales. Even at a .05% conversion rate this should provide me with 10 subscribers a week.

    I will be using a split test script on the pricing and test $27, $37 and $47 a month for this service. I also might have an exit pop-up that offers a $1.00 free trial for the first month with auto renew at the price point from there on out.

    I hope to have my emailers started working on Monday, January 21st.

    I will report back by January 25th on my progress.

    UPDATE: I have my articles and outsources ready - still need to finish the sales letter and format the newsletter. I am running behind due to LIFE getting in the way. I will be back after I get everything fired up and running for a full week so that I can report some results. Sorry for the delay!
    • [ 1 ] Thanks
    • [1] reply
    • So my progress has been severly delayed! I am in the process of selling and buying a new house in a relocation!

      Has anyone else moved forward and making money?
      • [1] reply
  • Do you use current trends or anything currently relevant in your newsletter? I am wondering if it is better to just create 12 newsletters at the beginning of the year and have a years worth of material, instead of scrambling to create a newsletter every month.
    • [1] reply
    • I do have basic newsletters made up in advance but it's important they be relevant so YES... we will sometimes edit the current month's issue to include any relevant current trends.

      This is why i manually email the NLs to my list of doctors each month.
      • [1] reply
  • Its funny how some ppl make stupid replies and it obvious they haven't fully read the thread. Anyway thanks for sharing I like the post card idea
Join the discussion

Next Topics on Trending Feed

  • 326

    $11,100.00/Month - Here's how you can do it - today.

    I posted a few days ago because I was looking for a freelance writer and "let the cat out of the bag" as far as my business model goes. I didn't think anything of it but apparently my "un-sexy" business model generated quite the interest so here's a thread on it. (Other thread: Newsletters, eh? Questions...)