I have been lurking around the offline forum for a bit and have finally put together what I think is a solid offline plan...I would love some critiques, opinions, suggestions and guidance.
Chosen offline method: Local industry specific business directories
Step one: Niche and keywords
Keywords: best restaurants in city, best "type of restaurant" in city
Step Two: Domain and Site build
I will be looking for an emd: bestresaurantsincity dot com/info/org, whichever is available.
Build a simple but effective directory site utilizing the directorypress theme (unless anyone has any better suggestions).
Site title will be: Best Restaurants in City
Site Categories will be: best Italian restaurants in city, best Chinese restaurants in city, best Mexican restaurants in city, etc...
I will choose some restaurants to fill some of the categories for free to give the site some meat to start.
Step Three: Sales
Hire telemarketers - odesk, elance, other suggestions welcome.
Provide telemarketers with Bower 2.0 script to use to sell. They will be closing the sales and collecting payment information that will be forwarded to me to enter into my merch account.
Step Four: listings/follow ups
Once sold, I will be creating the premium listings purchased.
I will also be creating facebook/twitter accounts to facilitate continued seo and promotions for the sites.
SEO is going to be my biggest hang up I think, I am not entirely sure how to SEO a local site.
This is pretty much it, I am sure I am missing pieces and need to refine the plan...that is why I am putting here, I would love anyone's thoughts, ideas and suggestions.
Thanks in advance for any help you are willing to give,
Have an awesome Day