What can I sell to offline businesses?

Sell print services that you can outsource easy online. Brochures, business cards, postcards, letterhead, stationery, rack cards, etc.

Call up your local printer to see what they're charging, then compare it to what you can find online at places like printplace.com or gotprint.com (if you're not in the states, gotprint has sites all over the world if you look at their footer.

Here is my short list of services offered.

My Business Marketing

Connect your Website with My Business Marketing Platform
Custom Graphics for all Social Media Sites
Set Up Accounts For Top 20+ Social Media and Feeds
Branding Your Business as Leader in your Industry
Create Custom Blog Page
Extensive Keyword Research To Pin Point Target Market
Set Up 10+ Google Adwords Campaigns or Adgroups
Add 1,000 Keywords
Dominate Google Front Page PPC in 24 hours
Client Pays Google Directly For PPC Fees
Dominate Facebook Ads Campaign
Client Pays Facebook Directly For PPC Fees
Twitter Account Setup – Pictures, Backgrounds and Bio
LinkedIn Account Setup - Pictures and Bio
Facebook Account Setup – Pictures and Bio
YouTube Account Set Up - Pictures, Backgrounds and Bio
Set Up System to get 2,500 Friends/Followers/Connections every 90 Days
Create Video or Slide Show to Promote Business
Use Video on all your Social Networks
Keyword Research on Where to Place Ads on Google/Yahoo/MSN
Get Video on Google/Yahoo/MSN Front Page with 3 Different Keywords per month
Set Up Article Submission Service to 30 Different Social Bookmarking Sites
Custom E-Mail Marketing Campaigns
Complete Auto Responder System Set Up
Training on E-Mail Marketing and Social Media Training
Get Your Business On First Page of Google Maps
Foursquare Marketing Campaigns For Retail Businesses
Create Internet Based Sales Funnel For Lead Generation and List Building
Two Hours Of Personal Coaching

SEO = Marketing.

Marketing means content for driving traffic and conversion.

This means Website Development, Video Development, Email Marketing, Social Media Marketing, etc.

We are positioned as a search marketing firm first. We compliment our service with web development and are growing our video department. Email marketing is an easy add one, provides the largest ROI for our clients.

Each service has unique methods to deliver.

I'd consider targeting a niche first. One that you're passionate about.

Then consider which service and how to deliver it for that audience, don't just blanket 'local businesses'. A plumber doesn't benefit from Twitter, a hot dog stand doesn't benefit from search on Google. An attorney needs to deliver targeted education in their niche to attracted qualified buyers. Establishing service area in NYC versus Idaho takes a different client review acquisition strategy.

Get good at a couple of core services in a target niche and work that hard.

Here's the main areas of what I offer, in the simplest form:

- SEO
- Social Media Management
- Video Marketing
- Email Marketing
- Text Marketing

Why?
Because I can show why they are highly valuable to the business, especially SEO, and because they are easy to effectively outsource.
Charge 2-3x what it will cost you to outsource it, then hire a project manager, then move on to focus 100% on getting more clients and growing.

How are you building relationships with these businesses? A lot of the time, you can find out what they need just by listening to them. What are they struggling with? What would make their jobs easier?

Help merchants get setup for Google Wallet. Upsell them other POS features.

Nameless ftw!

There is a lot of potential here to offer a lot of services to businesses who don’t yet have an online presence (that's the essential of offline services right

If you have basic design skills and you feel confident in creating simple websites then you could offer a service for a flat fee which includes a domain name and a basic website of a limited number of pages. But there is plenty more you can do as well.
For example, if you are good at writing you could offer to write articles around the subject of each business and submit them to a number of online article directories. You would then provide a link at the bottom inviting people to call the number of the business if they want to find out more. You would usually include a web address here but a phone number would work if they don’t have a website.

Similar services would offer classified adverts, written and submitted to those markets which would get them the best publicity. You could also set up a package to create a blog around the subject of their business, writing a couple of unique posts to it every week and gradually building up a following from there. If you did this you would probably find it better to charge an initial set up fee to help cover the domain name and hosting costs, followed by a small monthly fee to keep the site going.

There is also the possibility of writing brand new press releases to promote a new service or product that a business has launched. You could then charge a fee to write and distribute these to a specific number of outlets.

As you can see there are plenty of different ways that you can help offline businesses get some kind of presence online, and even if you start off with basic services you can add others as you go along. The trick is to be as versatile as you can and perhaps even offer a discount for opting for more than one service.

See what other people are currently doing as well. Some graphic designers offer a number of add on services to their main design service that you could offer yourself, without having the headache of website designing that goes along with it.

Make sure you create a proper list of services and prices and promote them offline by contacting businesses via leafleting and so on. This should start to bring in your first few clients and you can then build up your business from there. The trick is to start finding freelancers to help you get all the work done once you get to the stage of being really busy

That is what I do until now