What can I sell to offline businesses?

15 replies
I've decided to have a go at building relationships with offline businesses and then monetizing those relationships.

I just wandered what sort of services can I sell to offline businesses.

Obviously there's SEO, but what else?

Thanks for your help!
#businesses #offline #sell
  • Profile picture of the author bob ross
    Sell print services that you can outsource easy online. Brochures, business cards, postcards, letterhead, stationery, rack cards, etc.

    Call up your local printer to see what they're charging, then compare it to what you can find online at places like printplace.com or gotprint.com (if you're not in the states, gotprint has sites all over the world if you look at their footer.
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  • Profile picture of the author sdentrepreneur
    Here is my short list of services offered.

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  • Profile picture of the author scottgallagher
    SEO = Marketing.

    Marketing means content for driving traffic and conversion.

    This means Website Development, Video Development, Email Marketing, Social Media Marketing, etc.

    We are positioned as a search marketing firm first. We compliment our service with web development and are growing our video department. Email marketing is an easy add one, provides the largest ROI for our clients.

    Each service has unique methods to deliver.

    I'd consider targeting a niche first. One that you're passionate about.

    Then consider which service and how to deliver it for that audience, don't just blanket 'local businesses'. A plumber doesn't benefit from Twitter, a hot dog stand doesn't benefit from search on Google. An attorney needs to deliver targeted education in their niche to attracted qualified buyers. Establishing service area in NYC versus Idaho takes a different client review acquisition strategy.

    Get good at a couple of core services in a target niche and work that hard.
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    • Profile picture of the author Offline Doctor
      Small business owners want leads, end of story. So whatever it takes to make a fast impression upon them then do it.

      Every business is different so there is no one idea that works. Trying to sell SEO to someone who caters to Seniors in Naples, Florida ain't going to cut it.

      Business owners know very little about marketing, I mean very little. They are too busy working in their business and putting out fires on a daily business to find new ideas to improve sales.

      I can evaluate a business in thirty minutes and know exactly what it will take to increase top line revenue/sales. I've been doing offline for a long time so this comes easy to me. Experience counts when trying to increase revenue and profits.

      I think it would be wise to visit the Offline Section here and read as many threads as you can.

      Most businesses can relate to Yellow Pages, Val Pak, Newspaper advertising, and that's about it. Offline marketing is not as easy as some say it is. Experience means a lot. Small business owners are very skeptical about salespeople in general, they've been duped by the best.

      I suggest you invest time to read about offline as much as possible and maybe invest in a WSO that offers a more comprehensive approach to working with businesses. Selling SMS, Websites, SEO, etc... are just tactics. Tactics will not make a business successful in the long term.

      It doesn't mean you can't make a lot of money selling tactics. I think you need to decide if you want to sell tactics or work with fewer business owners and do a more comprehensive system.

      You have to decide what's best for you.

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      • Profile picture of the author Joel
        A very common business mistake is to ASSUME what the market wants or need!

        Don't ASSUME ... ask them. Take the most common 4-5 & list then on a sheet of paper & leave a couple of blank lines & then go into local businesses and ask them to mark the top 3 of their needs in order 1,2, 3. You are not trying to sell them anything, just them you are just putting statistics together for an article on the local business marketplace, if you need to.

        Let the market tell you what it wants ... then, see if you can deliver a solution.

        Joel
        Signature

        "Without data or facts, you are just another person with an opinion"

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        • Profile picture of the author iAmNameLess
          Originally Posted by scottgallagher View Post

          SEO = Marketing.

          Marketing means content for driving traffic and conversion.

          This means Website Development, Video Development, Email Marketing, Social Media Marketing, etc.
          No, marketing is the action or business of promoting products or services. Content production is something used in marketing, but isn't marketing itself.

          Originally Posted by Offline Doctor View Post

          Small business owners want leads, end of story.
          No... not really. Business owners don't always want new or more leads. They may want something that saves them time though, and they may want something that saves them money, or solves a problem. It isn't always about leads.
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          • Profile picture of the author Offline Doctor
            Yes, really! 99% of the time business owners want more customers/leads.

            Let's not confuse the issue. If anyone here believes that the majority of business owners want to save time then you'll be broke forever.


            Originally Posted by iAmNameLess View Post

            No, marketing is the action or business of promoting products or services. Content production is something used in marketing, but isn't marketing itself.


            No... not really. Business owners don't always want new or more leads. They may want something that saves them time though, and they may want something that saves them money, or solves a problem. It isn't always about leads.
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            • Profile picture of the author iAmNameLess
              Originally Posted by Offline Doctor View Post

              Yes, really! 99% of the time business owners want more customers/leads.

              Let's not confuse the issue. If anyone here believes that the majority of business owners want to save time then you'll be broke forever.
              If that were the case, then why do businesses hire accountants, use quickbooks, use freshbooks or other invoicing software? Why do businesses use exchange servers for syncing their calendars to their smartphones? Why are laptops, in demand? What about printers? Businesses don't want to lose time by having to drive to a printer, they want to print on their own.

              How about insurance for businesses? Phone service? Fax? Email?

              A majority of my clients, are capable of using a website builder tool to put up a website. Of course it would be lower quality, but the reason they DON'T do it, is because they don't have TIME! I'll take $1,500 sales all day long from people that don't have time to handle that stuff.

              You're kidding YOURSELF if you believe that leads are more valuable than a successful entrepreneur's TIME!

              I work with countless businesses that simply do not need more leads, I have a ton of clients that stop accepting new customers/clients.

              Doctors that don't accept new patients... and believe me... there are hundreds in most cities like that, how do people sell to them if it is all about leads?

              HONESTLY... it REALLY ISN'T all about generating new leads for business owners. Many of them have been running just fine, and if they haven't been successful then I don't want to work with them. I work with winners... I work with people who don't have time to take a **** during the day.

              Time is the most valuable commodity there is.

              In sales, the most important thing you can do, is provide a solution to a problem. That isn't always about leads, it isn't always about time, it can be something else. If you have a solution to a problem the prospect has, then you will be successful.

              If you approach sales in a way that you think you have the answer to every business's problem, you will fail miserably.
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              • Profile picture of the author Offline Doctor
                I was talking from the perspective of Offline Marketing and what products or services we can offer.

                Most business owners hire accountants because they hate accounting and will be behind forever in paying taxes and vendors. Do people want to save time or make things easier? Of course they do. But I was talking in regards to traditional offline marketing that is discussed on this forum.

                The majority of your clients don't build their own website because they don't know HOW. It has nothing to do with time for the majority.

                I agree with the rest of your statement, but websites and accounting, no.

                Originally Posted by iAmNameLess View Post

                If that were the case, then why do businesses hire accountants, use quickbooks, use freshbooks or other invoicing software? Why do businesses use exchange servers for syncing their calendars to their smartphones? Why are laptops, in demand? What about printers? Businesses don't want to lose time by having to drive to a printer, they want to print on their own.

                How about insurance for businesses? Phone service? Fax? Email?

                A majority of my clients, are capable of using a website builder tool to put up a website. Of course it would be lower quality, but the reason they DON'T do it, is because they don't have TIME! I'll take $1,500 sales all day long from people that don't have time to handle that stuff.

                You're kidding YOURSELF if you believe that leads are more valuable than a successful entrepreneur's TIME!

                I work with countless businesses that simply do not need more leads, I have a ton of clients that stop accepting new customers/clients.

                Doctors that don't accept new patients... and believe me... there are hundreds in most cities like that, how do people sell to them if it is all about leads?

                HONESTLY... it REALLY ISN'T all about generating new leads for business owners. Many of them have been running just fine, and if they haven't been successful then I don't want to work with them. I work with winners... I work with people who don't have time to take a **** during the day.

                Time is the most valuable commodity there is.

                In sales, the most important thing you can do, is provide a solution to a problem. That isn't always about leads, it isn't always about time, it can be something else. If you have a solution to a problem the prospect has, then you will be successful.

                If you approach sales in a way that you think you have the answer to every business's problem, you will fail miserably.
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                • Profile picture of the author toto83
                  If the offline client already has a website that gets traffic, you can offer conversion rate optimization and copy writing services...to help them increase the number of leads they are currently getting via the website.
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  • Profile picture of the author Devin2290
    Here's the main areas of what I offer, in the simplest form:

    - SEO
    - Social Media Management
    - Video Marketing
    - Email Marketing
    - Text Marketing

    Why?
    Because I can show why they are highly valuable to the business, especially SEO, and because they are easy to effectively outsource.
    Charge 2-3x what it will cost you to outsource it, then hire a project manager, then move on to focus 100% on getting more clients and growing.
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  • Originally Posted by manicmethods View Post

    I've decided to have a go at building relationships with offline businesses and then monetizing those relationships.

    I just wandered what sort of services can I sell to offline businesses.

    Obviously there's SEO, but what else?

    Thanks for your help!
    How are you building relationships with these businesses? A lot of the time, you can find out what they need just by listening to them. What are they struggling with? What would make their jobs easier?
    Signature
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  • Profile picture of the author SiteSmarty
    Help merchants get setup for Google Wallet. Upsell them other POS features.
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  • Profile picture of the author Herbowo
    There is a lot of potential here to offer a lot of services to businesses who don’t yet have an online presence (that's the essential of offline services right

    If you have basic design skills and you feel confident in creating simple websites then you could offer a service for a flat fee which includes a domain name and a basic website of a limited number of pages. But there is plenty more you can do as well.
    For example, if you are good at writing you could offer to write articles around the subject of each business and submit them to a number of online article directories. You would then provide a link at the bottom inviting people to call the number of the business if they want to find out more. You would usually include a web address here but a phone number would work if they don’t have a website.

    Similar services would offer classified adverts, written and submitted to those markets which would get them the best publicity. You could also set up a package to create a blog around the subject of their business, writing a couple of unique posts to it every week and gradually building up a following from there. If you did this you would probably find it better to charge an initial set up fee to help cover the domain name and hosting costs, followed by a small monthly fee to keep the site going.

    There is also the possibility of writing brand new press releases to promote a new service or product that a business has launched. You could then charge a fee to write and distribute these to a specific number of outlets.

    As you can see there are plenty of different ways that you can help offline businesses get some kind of presence online, and even if you start off with basic services you can add others as you go along. The trick is to be as versatile as you can and perhaps even offer a discount for opting for more than one service.

    See what other people are currently doing as well. Some graphic designers offer a number of add on services to their main design service that you could offer yourself, without having the headache of website designing that goes along with it.

    Make sure you create a proper list of services and prices and promote them offline by contacting businesses via leafleting and so on. This should start to bring in your first few clients and you can then build up your business from there. The trick is to start finding freelancers to help you get all the work done once you get to the stage of being really busy

    That is what I do until now
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