Best Postcard Marketing Course?

32 replies
Anyone recommend a good postcard marketing course?
#marketing #postcard
  • Profile picture of the author sdentrepreneur
    Why?
    Direct mail is dead IMO....very targeted Direct Mail is best way to go if you must mail.
    I learned much from Dan Kennedy.
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    • Profile picture of the author TimD
      Originally Posted by sdentrepreneur View Post

      Why?
      Direct mail is dead IMO....very targeted Direct Mail is best way to go if you must mail.
      I learned much from Dan Kennedy.
      Post card marketing can work well as part of an offline lead gen campaign:
      call the office, find out who makes decisions, tell them to expect a card
      send a card
      follow up the card with a phone call

      Ari Galper likes this method very much as well. He would tell you to mention the card only obliquely - "Mr. Prospect, I'm calling to answer your questions about the card, but before I do, I wonder if you can tell me about your PPC campaign, is it getting you the response you want..."

      That's very much the way that the Leisure Leads WSO worked as well.

      There's a guy on WF that specializes in postcard marketing. His WSO a year or two ago got absolutely rave reviews. I don't remember who it was. But you could search the WSO subforum.
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    • Profile picture of the author Mr. Subtle
      Originally Posted by sdentrepreneur View Post

      Why?
      Direct mail is dead IMO....
      When "warrior" opinion comes face-to-face with cold hard facts it's never a pretty sight:

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      • Profile picture of the author ShayB
        Tim Castleman has a postcard marketing course that I've heard good things about.

        Postcard Marketing

        (Not an aff link.)
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    • Profile picture of the author Doran Peck
      Originally Posted by sdentrepreneur View Post

      Why?
      Direct mail is dead IMO....very targeted Direct Mail is best way to go if you must mail.
      I learned much from Dan Kennedy.
      Really? Don't you think that the smart and seasoned marketers in this community realize the idiocy in declaring any one medium as "Dead"

      If you can't make direct mail work for you thats fine, or you just really hate the mailing thing... but certainly even you realize there are people in every marketing medium, making that medium work to some degree, no matter what it is.

      Targeted direct mail is king...but it is not the only way direct mail is used successfully. There are ways to get exceptional marketing value from saturation mailings.

      In fact...you take two competing businesses...rank one on local google, and the other doing saturation mailings...the Google guy will get mopped all over the floor...every time...without fail....no exceptions. The mailer guy will suck in the majority of the market 100+ times faster than the dingleberry who just sits and waits and hopes for people to go looking for him on Google.

      Do I engage in the practice of getting my clients ranked locally on google...you bet I do....but I, unlike most of the wide eyed IM'ers around here, understand that Google alone, is pretty dang limited on what it can do for a business. For every 1 guy looking for a solution on google, there are 500 more who still need that solution, but are just still asleep at the wheel.

      Direct Mail is how you can get to that other 500.

      Direct mail is the ONLY medium that can reach every single possible prospect, everytime, at will. Nothing else can do that....not texting, mobile, facebook, radio, TV....nothing.

      I bet I'm correct in saying either you or your wife go visit your mailbox every single day like clockwork....just like every other household across the land. The mailbox is a pretty powerful place, it is one of at least three places that get someones attention every single day ( the Bed and the bathroom) The medium itself has some pretty potent elements, and inate advantages over other mediums. So to wholly discount it and label it as dead is just baffling.

      Of course...if you want to talk elite marketing tools...I'd say Direct Mail built with Variable Data Technology could very well be the most powerful marketing tool on the planet. ...Admitedly I am bias on that opinion, so it may take a hit on validity lol.

      Smart marketers like yourself...instead of poo pooing direct mail....should be teaching your clients how to collect all sorts of data on their customers so they can utilize variable data technology to create robustly customized direct mail. In fact, this very practice would benefit their email efforts, and every other marketing mechanisms they have in play.


      Next time your wife's favorite pizza joint, or department store sends her coupons...I want you to tear them up in front of her and declare "direct mail is dead, so these are of no use"

      ...and see what happens :p
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    • Profile picture of the author Irish Intuition
      Originally Posted by sdentrepreneur View Post

      Why?
      Direct mail is dead IMO....very targeted Direct Mail is best way to go if you must mail.
      I learned much from Dan Kennedy.
      er, what would you base that thought from?

      I've lined many of pockets with gold lining from direct mail. To say
      it is dead is AWESOME! I hope I am the only dude creating mail.

      If only that damn Ross guy would quit telling everyone how great
      it is....
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  • Profile picture of the author XponentSYS
    Bob Ross has an exciting WSO on a particular post card method. I can't recall what the name of it is. Matt Olsen has one called "post card power marketing. Then I know someone personally who has a post card marketing video course called Hybrid Marketing Blueprint (me). . It's in my signature.
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  • Profile picture of the author Doug Slaton
    I'm a fan of funny and Stu Heinecke was part of a past WSO that did well. He's got some great ideas on direct mail using humor & postcards.
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    • Profile picture of the author umc
      I'll also promote Bob Ross. He's got some good postcard marketing information out there, and he seems to really stand behind his stuff.
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  • Profile picture of the author badlimey
    Marketing with a postcard is an expensive way to get your offer thrown in the trash. That means it's not good for the environment. With mail costs, card cost, printing etc, you are easily around 30c - 65c per card.

    Email marketing is dying with it, I just retired my list. SMS, is where it's at, highest open rates, highest conversion rates, lowest delivery cost.
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  • Profile picture of the author TrumpiaTim
    Direct mail is dead, you should really look into digital marketing. Try email ecards or mobile ecards, they seem to be very effective now.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by TrumpiaTim View Post

      Direct mail is dead, you should really look into digital marketing. Try email ecards or mobile ecards, they seem to be very effective now.
      I appreciate that opinion. But it's difficult to blindly believe you when I'm making money with it....along with huge direct mail companies. Remember that last online marketing seminar that was promoted by direct mail?
      The last Facebook marketing course? Google Adwords advertising offers?

      All direct mail.
      Do you know what's dead? Saying something doesn't work, just because you sell a different media.
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  • Profile picture of the author jrod014
    If you do a postcard campaign, look into EDDM. You can't go wrong for 14.5 cents per postcard.

    I just did a campaign for one of my clients.

    10k postcards via EDDM!

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  • Profile picture of the author zacsmith
    About every 5 years someone declares direct mail to be dead.

    Every time I read that, I smile and go out and sell another direct mail project to a client who needs to drive traffic to a website, sell a product, or inform their prospects about their company. Direct mail is an effective tool that also works with other tools, line internet marketing, etc..

    It's been that way for my entire career, from when I produced my first direct mailer, 40 years ago.

    Long live direct mail, regardless of the flavor.

    gary
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  • Profile picture of the author XponentSYS
    I'm lovin all these folks sayin direct mail is dead. Less competition for myself as we'll as all my "Hybrid" and "VIP Room" members - and more profits for us to mop up.
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  • Profile picture of the author bob ross
    no one reads mail anymore, stupid.

    the best method is to rank an sms qr code to share a free digital plr report on a mobile optimized google plus listing that got social media'd on pinterest.
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    • Profile picture of the author Irish Intuition
      Originally Posted by bob ross View Post

      the best method is to rank an sms qr code to share a free digital plr report on a mobile optimized google plus listing that got social media'd on pinterest.
      Someone needs to create a WSO on this
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      • Profile picture of the author XponentSYS
        Originally Posted by Irish Intuition View Post

        Someone needs to create a WSO on this
        Oh I'm sure there already is!
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        "Hybrid Method" Gets 120,846 TARGETED VISITORS
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  • Profile picture of the author Claude Whitacre
    Originally Posted by mhdeaton View Post

    Anyone recommend a good postcard marketing course?
    This is another one of those questions that show that the OP gave it little thought before asking.

    Do you mean local postcard marketing to everyone with an address?

    Do you mean national postcard marketing to a specialized list?

    Do you mean to drive someone to a website, sell a product, get them to ask for more information?

    Do you mean buying a list, and using postcards to segment the list?

    Do you mean first class stamps on a postcard to a list of people you know nothing about? (OK, I admit..this one is a very bad idea)

    You have to give us more information in the question or you'll keep seeing us debate without any idea what you are really after.

    There is no "Postcard marketing course" that covers using postcards in every conceivable way, for every conceivable offer. You have to be more specific...please.
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    • Profile picture of the author wagsgraphx
      I work at a commercial printing company and I can tell you direct mail is not dead.
      There are just better ways of utilizing it.
      EDDM
      Variable Data
      Quality of the mailing piece
      Properly Timed Delivery
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      • Profile picture of the author bob ross
        Originally Posted by wagsgraphx View Post

        I work at a commercial printing company and I can tell you direct mail is not dead.
        There are just better ways of utilizing it.
        EDDM
        Variable Data
        Quality of the mailing piece
        Properly Timed Delivery
        And one of my personal favourites.... BRC's!!!!!!!!!!!!!!!!!!!!
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  • Profile picture of the author jrobconsult
    Yep, direct mail is definitely dead. That's why when I run liquidation sales they can do 1/2 month worth of sales in one day with most of the traffic coming from a plain 4 x 6 postcard with a simple message. You have the right message and the results are truly amazing. People still read their mail.
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    • Profile picture of the author Irish Intuition
      Originally Posted by jrobconsult View Post

      Yep, direct mail is definitely dead. That's why when I run liquidation sales they can do 1/2 month worth of sales in one day with most of the traffic coming from a plain 4 x 6 postcard with a simple message. You have the right message and the results are truly amazing. People still read their mail.
      Direct mail is a vital component for any offliners' arsenal. I've seen
      some rather plain postcards (like the one mentioned above) do
      extremely well.

      That said, it is only one form of lead generation. It should be mixed
      in with other tactics to accelerate your success rate
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  • Profile picture of the author Sarevok
    I would study direct marketing from the legend himself, mr gary halbert.

    I would take an expert in copywriting over an expert in postcards I think.



    The Gary Halbert Letter
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  • Profile picture of the author Defacto
    I was doing a search for postcard marketing plr when I came upon this thread. Direct mail is so far from dead it's not funny. Business owners are sick to death of anything online especially from self proclaimed offline consultants. Direct mail services have revived my "offline" business like nothing else. Now back to google looking for that plr...
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    • Profile picture of the author jrod014
      Originally Posted by Defacto View Post

      I was doing a search for postcard marketing plr when I came upon this thread. Direct mail is so far from dead it's not funny. Business owners are sick to death of anything online especially from self proclaimed offline consultants. Direct mail services have revived my "offline" business like nothing else. Now back to google looking for that plr...
      Same thing here. I became a print broker and have been loving EDDM. I've been combining it with online marketing and building lists for my clients with it too!

      Funny, I was thinking of listing my postcard designs as PLR today before I got this notification.
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