To create this direct mail marketing tool for businesses...where they pay to advertise in this "bundle" that would be sent to a targeted lists of people celebrating their birthday during a specific month!
Why? Well, who wouldn't open an envelope or a folded card saying "Happy Birthday"...and then you get up to $200 worth of gift cards inside! How exciting would that be!! I'll have to test it out to see the ROI but I believe it would be higher than the usual direct mail.