Have I made a mistake in offering video for free?

by Denden
7 replies
I thought to start out with my new video creation service, I would offer the chance for a maximum of 3 business to try out my service for free. This will enable me to build up a small portfolio.

So far, 2 people have expressed an interest but want to meet up. Considering all I need from them are some pictures and text to create the video, should I still meet with them or just try and convince them to let me get on with it without the meeting? It is for free after all. ..
#free #made #mistake #offering #video
  • Profile picture of the author EnzoBlaque
    Go ahead and meet with them. You can't build good rapport through e-mail.. Plus, you may be able to find out what other problems they have and ways you can help them..

    The free video has got you in the door, use that opportunity to get in there and turn a profit for yourself.
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  • Profile picture of the author bhuff85
    Isn't the point of offering the free service to get your foot in the door? Why wait until you do actually do the video to introduce yourself and what you have to offer? You want to start building that business relationship now.
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    • Profile picture of the author Denden
      Originally Posted by EnzoBlaque View Post

      Go ahead and meet with them. You can't build good rapport through e-mail.. Plus, you may be able to find out what other problems they have and ways you can help them..

      The free video has got you in the door, use that opportunity to get in there and turn a profit for yourself.
      Originally Posted by bhuff85 View Post

      Isn't the point of offering the free service to get your foot in the door? Why wait until you do actually do the video to introduce yourself and what you have to offer? You want to start building that business relationship now.
      Oh, believe or not, I didn't even think of that! There's a "duh!" moment for you :rolleyes:
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  • Profile picture of the author DeanotheHermit
    defo go meet them, can't beat face to face meetings builds up a better trust for sure and in the long run will prob get you a lot more bussiness from the cleint.
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  • Profile picture of the author econnors
    Offering something free is definitely a good way to get into the door. I would have probably done something like send them a free report or something that is able to be duplicated in all of your prospecting efforts. If you make a video just for them, you are dedicating additional time to something that may not prove fruitful...
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    • Profile picture of the author Denden
      Originally Posted by econnors View Post

      Offering something free is definitely a good way to get into the door. I would have probably done something like send them a free report or something that is able to be duplicated in all of your prospecting efforts. If you make a video just for them, you are dedicating additional time to something that may not prove fruitful...
      That is very true which is why I was trying to think of something of value I could give them for free without giving up so much of my time. Not sure what report I could come up with though.

      At least i'll have a few examples to show other business owners.
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      • Profile picture of the author swilliams09
        For me as a professional video producer, yes. As an IM guy. Also yes.

        The question is what are you selling and what does it cost?

        We have a fully equipped video production business dealing mainly with television production. What we sell is our time and expertise and we sell it by the hour for a premium.

        Now on the side I have IM video marketing clients where what I am selling them is Ranking in google. Their videos don't have to be top notch, they just have to rank, so there I'm selling Ranking. In order to get that business, I had to get a few videos ranked first. Which videos did I get ranked? Why the ones for my own business and for my job. Showing them I got myself on the first page of google proved I could do what I said. Seeing the quality of my videos gets them to want to by time and expertise as well as ranking. If they can't afford both, I over a lower package.

        What are you selling? Production Time and Cost or Ranking? What can you afford to give the customer a break on what will put you out of the market?

        Oh side story, when I got my first video production gig, it was off of my personal demo reel of animation and video projects I did for fun. I would make up my own versions of national commercials and try to get them to look as authentic as possible. Clients would think that I had done work for national chains and be willing to hire me. I didn't have to do work for anyone for free. People disdain free and I only do free work for good clients after a proven track record and only on small things as a token gift of appreciation.
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