Newbies - Offline Opportunities

by ShayB
16 replies
I am a writer. I have wanted to make a living as a writer ever since I won a statewide writing contest in eighth grade.

I know about social media, SEO, building websites, and a lot of other things - and I have helped businesses with all of these issues - but I always come back to writing because it's my first true love.

The wonderful thing about writing is that there are so many opportunities for writers in the off-line market.

If you can't write or don't want to - you can always outsource it.

Let me give you a few examples of what I have done for off-line businesses. I hope it gives you some ideas.

1. Press releases - any business that has an event is a candidate for press release. There are a whole bunch of other reasons why businesses can use a press release, but wanting to have an event publicized is something that any business owner will grasp very quickly.

There are several places where you can learn about upcoming events in your area - EventBrite.com is one. You can also Google "[your city] event."

Even if you don't find out about an event until after the fact, you can always find out when the next event is going to happen and write press releases for those.

If you want to make it a monthly, recurring income, offer packages for a certain number of press releases done each month for a certain fee.

Prices: I typically charge around $97 just for press release, and then I charge additional fees if they want me to also submit it to the local news outlets.

2. Newsletters - Anyone who has an autoresponder needs to have content written for it. There was a thread along time back about offline gold - and it talk about setting up auto-responders for businesses.

But that is just the beginning. These businesses need to have content written on a regular basis, and one of the easiest concepts to get across to them is the idea of a monthly newsletter.

Most of the businesses that I wrote for had information about new products, sales or specials that they are running, etc. it was a simple process to find out what sales were going on and what information was posted on the newsletter, and then writing it.

I would charge anywhere from $100 and up - topping off at around $500 - depending on how difficult the newsletter was to write. If they wanted some kind of informational articles and not just information about their sales and stuff, then I would charge more. Certain specialties you can charge more, as well.

Service businesses do well with this - veterinarians, dentists, etc. Bars and restaurants are a good candidate as well.

3. Emails - instead of just a once a month newsletter, you can also sell a certain number of e-mails a month. If you are going to sell e-mail writing services to businesses, I recommend selling them in batches of five or more - they will want to have at least one per week going out.

If they want less than that, go with the newsletter model.

Better yet, sell a package of both - a newsletter that runs around four pages plus a series of e-mails each month.

I generally charged $100 per e-mail.

4. Vanity publishing - I'm not going to kid you: this isn't as simple as the other three ideas, but there is a huge market for it.

If you have a business owner in a competitive field and they would like to distinguish themselves as an authority in their field, you can interview them via e-mail or by Skype (or in person, if you are local). Take the interview and turn it into a physical book with CreateSpace.

You can outsource this - I pay my transcribers 30 bucks an hour - and you can have different levels of packages to offer the business owners that make paying your transcribers that much money to keep them happy and to keep them very willing to put your orders at the top of their lists very worthwhile.

My absolute lowest package starts at $497 - and that is with no bells or whistles or anything - and my highest pay package goes up to $5000.

You can also have recurring income by helping them promote their book, helping them promote the website that goes along with the book ( if they decide to get that package), and a host of other things.

Hope this helps you.
#newbies #offline #opportunities
  • Profile picture of the author Lori Kelly
    Thanks Shay! This is really good.
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    • Profile picture of the author ShayB
      Originally Posted by Lori Kelly View Post

      Thanks Shay! This is really good.
      Thank you!

      Another idea that isn't really for clients but it's a fairly easy sell is make up weekly flyers/newsletters (Name it something catchy) that features restaurants and fast food places and their specials and coupons.

      Charge the food places a fee to be included.

      Deliver the flyer/newsletter to local businesses each week.

      This works great if you have a large business district you can target. If in a rural area, not so much.

      I've also had a similar newsletter but it was geared towards moms picking up kids from daycare and had dinner ideas (take out/carry out/kids eat free type stuff).

      Since I know people are going to ask:

      How do you find clients?

      1. Start with businesses you frequent. Restaurants, beauty shops, dry cleaners, bars, churches, etc., etc., etc.

      Or here's something fun: Check out local restaurants' websites and sign up for their mailing lists. Do they mail anything? Lots of them DON'T. I'm serious. Or what they send is lame. Go visit different restaurants and then follow up with a letter or a call and talk to them about their email content.

      2. You can always cold call, direct mail, etc.

      3. For the flyer/newsletter idea for offices, I've actually made up initial copies using specials that the restaurants run all the time (like "Buy one get one free entrees" on Tuesdays) but put on the flyer to use a certain coupon code to redeem it. I got a few calls/sign ups from restaurant owners from that.
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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      • Profile picture of the author DWolfe
        Nice to see Shay, it is refreshing to see posts like this.Four different types of offers to use to earn income with out all the hype. This is also great for people that incorporate your idea's into thier business. This makes a nice up-sale to a web design business.
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        • Profile picture of the author ShayB
          Originally Posted by DWolfe View Post

          Nice to see Shay, it is refreshing to see posts like this.Four different types of offers to use to earn income with out all the hype. This is also great for people that incorporate your idea's into thier business. This makes a nice up-sale to a web design business.
          If someone has a web design biz and they have an autoresponder for their clients, they should ABSOLUTELY follow up with an offer to have the content written for the client (even if they need to use a referral or outsourcing).

          Leaving money on the table for a very basic need - and one that biz owners will understand the need for right off the bat.

          How many times do offliners have to explain how a service benefits the owner? Way too many.

          If they understand the need for an autoresponder/website, then having the content is a no-brainer.

          Here's another idea:

          You client has a brand new website and a shiny new autoresponder.

          What about the initial emails a new mailing list subscriber gets?

          Just offering an initial package of their first month's worth of emails (introducing their business/products/etc. - and don't forget the initial "Thank you for joining" email!) can be a nice add on.

          Edited to add: This isn't fancy or flashy, but it's needed, and every biz owner can quickly understand that they need it.

          Most biz owners (in sales) understand "the fortune is in the follow up" - this is just done virtually instead of pen and paper or phone calls.
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          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author John Durham
    I love this Shay that you are introducing some other services that many offliners, including myself, tend to overlook. There is a ton of opportunity for this stuff if a person knew how to present it to a business owner.

    Its always about the presentation. Looking forward to hearing more about yours.
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    • Profile picture of the author ShayB
      @ John -

      I keep things simple, and I use phone or walking in, mostly. Have used direct mail, too.

      Huge fan of chunky mail.

      Press releases: "I'm calling about XYZ event - who's in charge of it?" Oh, that's Mary. Hang on. *call transfers* "Hey, Mary, I'm calling about XYZ event. Sounds like a great event - have you thought about having a press release done for it?" Then hush and listen.

      Autoresponder content: "Hey I see you have an autoresponder." A what? "That thing on your website where people put their name and email in for your list." Oh yeah, that. "Who writes the emails that go out?" Then hush and listen.

      If you SELL websites, you should ask: "So can I set you up with your first month's worth of content" or "How about let's get you set up for a monthly email and newsletter package" as easily as a high school kid says, "You want fries with that burger?"

      If anyone has specific questions, feel free to ask.
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author John Durham
    I dont have a question except- What better place to put my 4000th post than on SHAYS thread?!

    Can I put my peanut butter butter in your chocolate here?
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    • Profile picture of the author mak25
      Originally Posted by John Durham View Post


      Can I put my peanut butter butter in your chocolate here?
      I said that once to a woman, she said yes, and it cost me money.

      But...Oh What A Night, Late December 1963...( you can sing the rest...)
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      • Profile picture of the author ShayB
        Originally Posted by mak25 View Post

        I said that once to a woman, she said yes, and it cost me money.

        But...Oh What A Night, Late December 1963...( you can sing the rest...)
        Now I have that song stuck in my head. :rolleyes:
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        "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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    • Profile picture of the author ShayB
      Originally Posted by John Durham View Post

      I dont have a question except- What better place to put my 4000th post than on SHAYS thread?!

      Can I put my peanut butter butter in your chocolate here?
      Anytime, anywhere.
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author John Durham
    Only the Big Mak Daddio could make a statement like that, and come off sounding smoother than Tennessee whiskey
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    • Profile picture of the author AndrewCavanagh
      On the topic of online press releases when I first started out I was charging around $1,000 to write and submit one online press release for a business.

      I had worked out that an online press release submitted in the right way would go to number one on google for the title of the press release.

      So a press release with a title like "Real Estate agent Austin" would quickly go to number one on google for the search term "real estate agent austin" (it may not be quite that simple now).

      I would also sell them a package including a lead generating report because in the press release I'd say "go to xyz.com for a complimentary report "7 Secrets To getting the maximum price when you sell your house in Austin".

      That would have been a decade ago and I know there are people still selling similar services today.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author prismkuet
    Great writing, great post!! It's not only for newbies you know? It's very much important for those who are even quite a few year in this field. Thanks and always wait to learn something from your great posts.
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    • Profile picture of the author Gotham
      Ya, the best advice was about multiple e-mails.
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