What To DO (offline) If You're Desperate?

47 replies
Welcome everyone,

Before we get started I want to concede that I got this idea from Paul on the internet marketing forum. BUT I do think it is highly relevant for what is happening in the offline forum as well.

So just like Paul over on the Internet marketing forum I've been seeing a lot of threads here lately from people talking about tough times. And I agree, some of the stories are emotional and really quite saddening whilst others come off as having an ulterior motive.

Either way if this forum is to fulfil its purpose and help like-minded people then one thing is for sure. We should have one resource where everyone has a chance to share their ideas.

So, here's Paul's suggestion (and I want to echo each word):

Pretend this is a request from someone who's in a tight spot, and needs to figure out how to make some money quick. We don't know if they're on the verge of getting kicked out into the street tomorrow, or if they've got a couple of months to get something going.

Give your best suggestions, starting off with the required skills and the timeline you're addressing. Let's get one thread with a ton of ways for people to handle a tough spot.

Then, when the threads come up, we can point them here. The folks who need advice get it - a lot of it in one place - and you don't have to re-type your answers every time.

Michael
#desperate #required #views
  • Profile picture of the author Zen Productions
    Find 2,500 people to call in one week about web design. Call these people and ask if they need web design. If yes, make site - Profit. If no, keep calling.

    Needs:
    1. A phone
    2. Odesk Membership


    I win?
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  • My Idea

    I went to a local service provider that was quite small but in an affluent area. The exact service was acupuncture.

    I sat down with the owner and had them fill out a revealing assessment that proved there was massive gaps in their marketing.

    At the end I sold them on a past customer reactivation campaign. (not a service I hear often talked about)

    There was no up front charge but I got 40% of profits that the campaign brought in.

    I made £2520 (just under $4000)

    Hope that helps, Michael
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    • Profile picture of the author al9166
      Originally Posted by PennilessToProfitable View Post

      My Idea

      I went to a local service provider that was quite small but in an affluent area. The exact service was acupuncture.

      I sat down with the owner and had them fill out a revealing assessment that proved there was massive gaps in their marketing.

      At the end I sold them on a past customer reactivation campaign. (not a service I hear often talked about)

      There was no up front charge but I got 40% of profits that the campaign brought in.

      I made £2520 (just under $4000)

      Hope that helps, Michael
      - Wow that was terrible..
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  • Profile picture of the author Paul Myers
    Note: If this seems a bit out of place, it's because a number of posts have been removed and/or edited. Michael is adjusting after a mistake of inexperience.

    Michael,
    I am new to this forum and seem to have broken an ethical rule of some sort.
    Nope. Nor have you broken any of the other rules here that I can think of.

    Personally, I think the idea behind the thread is a good one. A better way to start it off might have been to offer the customer re-activation strategy, with enough detail that someone with direct mail or phone experience could make it happen.

    That is an old strategy to some of us, but it's new to a lot of people, including many who are already equipped to use it effectively. It provides real, measurable value to the end customer, and takes little more than a good idea to get going.

    Good plan, Michael. The execution wasn't optimal, but that seems more a function of inexperience with the way things are done here than anything else.


    Paul
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    Stop by Paul's Pub - my little hangout on Facebook.

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    • Profile picture of the author John Durham
      Paul, maybe Im wrong, but I feel like I have read somewhere that you had some phone experience... Its hard to imagine,because I think of you as a great writer, but it would explain where alot of your common sense style advice comes from.

      Okay if the big man okays it...:

      Get a phone
      A phone Book
      Pick A Category
      Call 600 numbers telling people you offer web design services- dont get fancy, just deliver the message. Most are going to say "NO", dont take it personal, tis par for the course.

      Set yourself 5-6 appointments with business owners over the next three days.

      Go in with a 50% closing ratio, because they already invited you out...so even if you suck at sales 50% is reasonable- YOU are the one who set the appointment after all

      Come out of 3 of those meetings with a check in your pocket and turn to your woman and say "Let's go out to dinner honey, Im am nailing this, we have money coming in from our business, lets celebrate".

      In 3-4 days you can be cashing a check if you do that.

      As Warrior Old Schooler George Wright says, "This is not what I would do, its what I did- and I would do it again and it would work the same".


      Ps. Sell the website for $599, and come back here and hire a warrior to do the work , and create an opportunity for some who needs it, simultaneously planting a karmic seed for your own business to prosper, and profit $450 per site... or even more, you could charge $2000 for a site if you feel confident enough to ask that.

      Its HIGHLY reasonable to think you could sell a minimum of 2 sites in a week following the above formula, with zero experience, only determination to make the 600 calls... many have when they were desperate, and they punched the fat lady in the mouth before she could sing, turned their situation around, and were their families hero, in the nick of time. Tons of Warriors.

      You are swimming in a pool of people who have done that and would again in a heart beat. You can too if you are desperate.
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  • Profile picture of the author edwire
    Can anyone help me find a manual to flip sites. I have over 40 nice ranked sites in the travel industry.
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  • Profile picture of the author massiveray
    My brother was desperate for cash a few weeks back, he is unemployed and has no real experience or skill at doing anything that I am going to talk about (except for making a few calls for me last year without making a single sale).

    I gave him this plan.

    Pay somebody on odesk to go through various niches in a given city, go through basically every single google result for niche+city and check it against a smartphone emulator.

    If the site is not mobile optimised, add the contact info to a spreadsheet and send it to me each day.

    Contact the owners of the sites, however you like to do it, phone is best, email and direct mail are a close second.

    Offer them a brand new shiny mobile site for £297 which is always magically on sale at £147. If you want you can add, updates and reporting for a small monthly maintenance fee but it will affect your conversion rate if you add a recurring cost.

    For the ones who say yes, go to duda mobile or google mobile sites and built them a simple, functional site.

    Voila, my bro sold 18 sites in 3 weeks so far.

    Away from the desperation thing, while he was doing this I told him to make a few lead gen sites (there are a bajillion wso on how to do this). A few videos etc.

    When leads start coming in, offer them to businesses in that niche for a nice recurring income.
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    Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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    • Profile picture of the author PeacefulCalamity
      Originally Posted by massiveray View Post

      My brother was desperate for cash a few weeks back, he is unemployed and has no real experience or skill at doing anything that I am going to talk about (except for making a few calls for me last year without making a single sale).

      I gave him this plan.

      Pay somebody on odesk to go through various niches in a given city, go through basically every single google result for niche+city and check it against a smartphone emulator.

      If the site is not mobile optimised, add the contact info to a spreadsheet and send it to me each day.

      Contact the owners of the sites, however you like to do it, phone is best, email and direct mail are a close second.

      Offer them a brand new shiny mobile site for £297 which is always magically on sale at £147. If you want you can add, updates and reporting for a small monthly maintenance fee but it will affect your conversion rate if you add a recurring cost.

      For the ones who say yes, go to duda mobile or google mobile sites and built them a simple, functional site.

      Voila, my bro sold 18 sites in 3 weeks so far.

      Away from the desperation thing, while he was doing this I told him to make a few lead gen sites (there are a bajillion wso on how to do this). A few videos etc.

      When leads start coming in, offer them to businesses in that niche for a nice recurring income.
      How many phone calls was he making per day?
      Signature

      The very existence of flame-throwers proves that some time, somewhere, someone said to themselves, "you know, I want to set those people over there on fire, but I'm just not close enough to get the job done."

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      • Profile picture of the author massiveray
        Originally Posted by PeacefulCalamity View Post

        How many phone calls was he making per day?
        Actually he made 0, sold them all by email. He only spoke to people to close sales. Sent 50 emails a day.
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    • Profile picture of the author warrenrobertslr3
      Originally Posted by massiveray View Post

      My brother was desperate for cash a few weeks back, he is unemployed and has no real experience or skill at doing anything that I am going to talk about (except for making a few calls for me last year without making a single sale).

      I gave him this plan.

      Pay somebody on odesk to go through various niches in a given city, go through basically every single google result for niche+city and check it against a smartphone emulator.

      If the site is not mobile optimised, add the contact info to a spreadsheet and send it to me each day.

      Contact the owners of the sites, however you like to do it, phone is best, email and direct mail are a close second.

      Offer them a brand new shiny mobile site for £297 which is always magically on sale at £147. If you want you can add, updates and reporting for a small monthly maintenance fee but it will affect your conversion rate if you add a recurring cost.

      For the ones who say yes, go to duda mobile or google mobile sites and built them a simple, functional site.

      Voila, my bro sold 18 sites in 3 weeks so far.

      Away from the desperation thing, while he was doing this I told him to make a few lead gen sites (there are a bajillion wso on how to do this). A few videos etc.

      When leads start coming in, offer them to businesses in that niche for a nice recurring income.
      Hey massiveray,

      I'm from the UK as well.

      I'm kind of in the same situation your brother was and need some quick cash...fast.

      I've been trying out the same tactic without any bites.

      Did your brother just go straight for the jugular/sale in the email i.e. "you don't have an optimised site, I'll create one for you. Normally £297. Currently £147"? That's obv paraphrased.

      I've been using email copy basically saying that and I'll create a one page mock up to show them.

      Warren
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      • Profile picture of the author massiveray
        Hey Warren,

        I posted in another thread a few days ago that sums up the emails we sent.

        Go check it out, id link to it but I can't be bothered haha. Check out my previous posts and you'll find it pretty close to the top.

        I'm currently testing this plan myself, the aim is to make 2 grand by 3rd August just from mobile sites.

        Don't offer the 1 page either, just show them what they don't have, tell them why they need and it and offer it at a good rate.

        Also the reason I think this works so well is that there are no residual costs.
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  • Profile picture of the author alfid
    I would probably print out fliers and have them distributed in my neighborhood. I might also make phone calls, as long as I had a list to call from.
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    • Profile picture of the author John Durham
      Speaking of flyers...

      Create a simple flyer that sells a simple $99 website.

      When people call in explain that it is a one page website with a contact form , optimized, unique domain...all that good stuff. Pack it with benefits and features. You can take a few simple benefits and features and expound upon them building perceived value.

      When the person calls in explain to them that its $99 per page, but since they called from the flyer, you can offer them 5 pages for $50 -$75 apiece if they want the package deal. You will upsell 50% of your call ins.

      But Im not sure flyers are proactive enough to do if you are "desperate. Better take the bull by the horns and cold call...try flyers when you have a couple of grand in the bank.

      UNLESS, you are handing them out yourself and selling along the way. Then they are effective.
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  • Profile picture of the author club20coaching
    Don't worry! Flyer distribution works and is very low cost if you do the work yourself. I have a team that does it for many and my customers. Keep an eye on them and pay them at the end of the day.
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  • Profile picture of the author DannyFikes
    I like thought experiments So I'll add my 2 cents here.

    1. I'd think about how desperate I am and think about what I'm willing to do to succeed.

    2. I'd make a list of my skills and talents (and my VA's skills too)

    3. Get up from behind my computer and take a walk down main street. I'd stop in every local business, offering a free marketing audit. I'd have a website & a recorded message on a 1-800 number they could check out. It would educate them on why their marketing sucks.

    4. Find and solve their marketing problems based on my skillset. I'd do it for cheap or free if I had to.

    5. Get referrals & testimonials. Then raise my prices.

    Needs some details to really flesh this out. But I don't think you could fail with a plan like this.
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    • Profile picture of the author John Durham
      Originally Posted by DannyFikes View Post

      I like thought experiments So I'll add my 2 cents here.

      1. I'd think about how desperate I am and think about what I'm willing to do to succeed.

      2. I'd make a list of my skills and talents (and my VA's skills too)

      3. Get up from behind my computer and take a walk down main street. I'd stop in every local business, offering a free marketing audit. I'd have a website & a recorded message on a 1-800 number they could check out. It would educate them on why their marketing sucks.

      4. Find and solve their marketing problems based on my skillset. I'd do it for cheap or free if I had to.

      5. Get referrals & testimonials. Then raise my prices.

      Needs some details to really flesh this out. But I don't think you could fail with a plan like this.
      I think you could.

      Also you could do like rolltide does:

      Become a certified google affiliate, call businesses and tell them you are calling to help google deliver more comprehensive results to its search engine users by consulting business owners about google places. And offer them a 100 bucks in free g ads in exchange for attending a 20 minute consultation on how to properly get their site indexed for everyones benefit. Then sell them a google places service.
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      • Profile picture of the author sandalwood
        John Durham mentioned:

        Become a certified google affiliate

        For those who don't know, Google has one requirement before you can become an affiliate. Taken from their page:

        "Create a Google Affiliate Network account

        To participate in Google Affiliate Network, you must have a valid Google AdSense account. Google Affiliate Network distributes payments via Google AdSense. You will not be required to run Google AdSense ads."

        There you have it - easy as posting on the WF.

        Tom
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  • Profile picture of the author John Durham
    Stick a link in youir sig that says "I do OFFLINE Telemarketed APPOINMENT SETTING- SEO, Google Places, Mobile Marketing , Web Design- Click Here for Quote"

    People will respond. Offer that service.Now charge 300 dollars for a six pack of appointments (about 5-6 hours of dialing). You can easily get a few clients right here at WF, and if you are good, many more.

    That shouldnt take 48 hours to work if you are posting in Offline.
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    • Profile picture of the author massiveray
      Originally Posted by John Durham View Post

      Stick a link in youir sig that says "I do OFFLINE Telemarketed APPOINMENT SETTING- SEO, Google Places, Mobile Marketing , Web Design- Click Here for Quote"

      People will respond. Offer that service.Now charge 300 dollars for a six pack of appointments (about 5-6 hours of dialing). You can easily get a few clients right here at WF, and if you are good, many more.

      That shouldnt take 48 hours to work if you are posting in Offline.
      Fo realz, I'd buy one right now.
      Signature

      Join my private strategy group on Facebook or find out how I made £2000 recurring in 2 weeks.

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    • Profile picture of the author marc.v
      Originally Posted by John Durham View Post

      Stick a link in youir sig that says "I do OFFLINE Telemarketed APPOINMENT SETTING- SEO, Google Places, Mobile Marketing , Web Design- Click Here for Quote"

      People will respond. Offer that service.Now charge 300 dollars for a six pack of appointments (about 5-6 hours of dialing). You can easily get a few clients right here at WF, and if you are good, many more.

      That shouldnt take 48 hours to work if you are posting in Offline.
      Yup!

      When I first set up my sig I had a ton of people interested in no time. I was swamped within a week and had to start turning people away.

      Give it a shot.
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  • Profile picture of the author rolltide
    I will set mobile site appointments all day long for $50 John. You may have just gave me a little weekend project to put together.
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    • Profile picture of the author John Durham
      Originally Posted by rolltide View Post

      I will set mobile site appointments all day long for $50 John. You may have just gave me a little weekend project to put together.
      Thats what I live for Chris...Hope whatever it is works out....Edit: Oh wait I see...appointment setting?

      Yeah you can do that like nothing all day long.
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  • Profile picture of the author rolltide
    JD,
    I will send you some "white lightning" if you can send me some business
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  • Profile picture of the author rolltide
    Let me get the sig fixed up. I will only set for mobile sites right now. No webdesign or SEO at the moment.
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    Make $150 everytime someone backs up their computer!
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  • Profile picture of the author John Durham
    Here's what I can do Chris, I can vouge right here in this thread that I have known you for two years and we have proven ourselves to each other... Mr Myers knows that we have even scrapped a few times and came out with each others respect.

    This is a good idea even if you ARENT desperate, but should work in 48 hours even if you ARE. Lets test it and prove it.

    I promise you Chris that if you go make 20 posts with your appointment setting experience in the mobile marketing forum, which are truly helpful, SOMEONE will buy your services. If that doesnt work I will personally put up 40 bucks and buy you a wso ad and that WILL work....Cool?

    If you are desperate plan "b" is to get 40 bucks for those reading, if you are implementing this particular desperation strategy.

    ALSO, I can vouge for the fact that yeah, CHRIS (rolltide) can set appoinments like a pro., not plugging him, but just giving the man his due credit.

    Another thing, you can do this is other forums, web master forums, and insurance forums...anywhere they use appointment setting.

    Lets make a point and prove something here Chris... Ill bet you can land 2 clients in 24 hours here and make 600 bucks, if you go post your behind off of on every appointment setting thread you can find and educate people with your true knowledge about what they want to know!

    Ps. Chris , dont point to your sig when you post, just spew knowledge that makes people want to know more, and make that sig bright and clear that says what you do!

    Trust me bro, I have done this numerous times. Not the first rodeo.
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  • Profile picture of the author Aaron Autrey
    Seriously....... I'M OFF WORK TODAY, AND I WANT TO COLD CALL FOR SOMEBODY WHO DOES WEB DESIGN + SEO. lol. This one guy on here says he was "facing eviction", but hasn't gotten back to me in 3 days as far as prices. He sent me the script, but I asked if he wanted to split profits and he never got back to me.

    I don't do design or SEO but I have been a telemarketer for years. Lemme know if we can split 50-50, your prices, and an example of your design.
    Signature

    The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

    Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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    • Profile picture of the author ADukes81
      Originally Posted by marketforus1 View Post

      Seriously....... I'M OFF WORK TODAY, AND I WANT TO COLD CALL FOR SOMEBODY WHO DOES WEB DESIGN + SEO. lol. This one guy on here says he was "facing eviction", but hasn't gotten back to me in 3 days as far as prices. He sent me the script, but I asked if he wanted to split profits and he never got back to me.

      I don't do design or SEO but I have been a telemarketer for years. Lemme know if we can split 50-50, your prices, and an example of your design.
      I accept!

      PM has been sent with my phone number. Let's work out a deal and put money in both our pockets for the holiday next week!

      Nothing like closing the weekend out strong!
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    • Profile picture of the author John Durham
      Originally Posted by marketforus1 View Post

      Seriously....... I'M OFF WORK TODAY, AND I WANT TO COLD CALL FOR SOMEBODY WHO DOES WEB DESIGN + SEO. lol. This one guy on here says he was "facing eviction", but hasn't gotten back to me in 3 days as far as prices. He sent me the script, but I asked if he wanted to split profits and he never got back to me.

      I don't do design or SEO but I have been a telemarketer for years. Lemme know if we can split 50-50, your prices, and an example of your design.
      Perhaps he is really not a desperate cold caller but an unscrupulous marketer posing as one for some marketing reason.

      The way to get business in THIS market is by being helpful and making outstanding posts on your subject...and "ASKING FOR THE SALE"...that means having a sig that says "click here".

      Dont ask for sales in your posts, only in your sig. Dont HINT at "hey look at my sig", just show your value by sharing your knowledge and it will happen if you are in front of people who need appointments.
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    • Profile picture of the author Prince Vegeta
      Originally Posted by marketforus1 View Post

      Seriously....... I'M OFF WORK TODAY, AND I WANT TO COLD CALL FOR SOMEBODY WHO DOES WEB DESIGN + SEO. lol. This one guy on here says he was "facing eviction", but hasn't gotten back to me in 3 days as far as prices. He sent me the script, but I asked if he wanted to split profits and he never got back to me.

      I don't do design or SEO but I have been a telemarketer for years. Lemme know if we can split 50-50, your prices, and an example of your design.
      I'd love to take you up on this! I've got rent due in 4 days after just kicking a roommate out so a couple sales would do me wonders!

      Add me on Skype: bertostare

      Talk soon, thanks

      -Josh
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  • Profile picture of the author Aaron Autrey
    Thanks man. I will give you a ring soon.
    Signature

    The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

    Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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  • Profile picture of the author rolltide
    I know this aint your first rodeo cowboy

    I will get the sig together in the next 24 hours and make it happen. I don't care about the $40. I will spend that on PBR's tonight. I just want to make sure the interest is there.
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    Make $150 everytime someone backs up their computer!
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  • Profile picture of the author John Durham
    It is brother. Every offliner can benefit from a good solid appointment... lets say you didnt even have what they "wanted"; you still know you have what they "Need", and you know you are a man who can deliver. Just stick by your guns and dont be ashamed to say "Im better than most people at this, I deliver results"... if you are and if you can
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  • Profile picture of the author rolltide
    Thanks for the help JD! I will take action on this. I am only taking 2 clients the first week! Everyone needs what I am offering here. I have a rockstar appointment setter in my local market. Not to mention I can get on the horn as well. Time to supply Warriors with what they are looking for!
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  • Profile picture of the author AndrewCavanagh
    Here's something you can do that requires no real skill just the willingness to talk to people.

    1. Get face to face with as many business owners as you can.

    Possibilities include:

    Going to business networking groups, charity groups that have a high percentage of business owners, trade shows.

    Talking to business owners you already know (you can even do this on the phone).

    Talking to business owners your friends know.

    Talking to the owners of businesses where you're spending money.


    2. Tell them you have a friend who is amazing at all this internet stuff and is especially good at helping businesses like his make real sales and profits using the internet.

    If they ask any questions you can see you really don't understand all the technical ins and outs but you're pretty sure you could twist your friends arm to give him a telephone consultation (which he normally charges $100-$500 for).

    3. If the business owner sounds interested call someone you know who can do this work who you've arranged a deal with in advance right then and there and ask if he'd be willing to do a gift consultation as a favor to you for a great (restaurant) owner who really deserves it.

    4. Take a percentage of any business that you create for your joint venture partner who does the work. from 10% to 50% would be reasonable depending on how long you intend to keep collecting (eg 10% of any work in the future, 50% of the first job).


    There are a pile of marketers on this forum who would be willing to do a deal like this with you.

    It's very low pressure for you...you just need to get yourself into situations where you're meeting and talking to business owners.

    You don't need to have any skill...in fact skill is a disadvantage.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Murdock Lois
    well if you want some customers and fast, have some flyers printed up
    and then distribute them. You can hire some people on craigslist
    to pass them out for you. Try and get them in several creative places.
    Like outside an office supply store, hand them out to people near the
    entrance.

    With your phone number now in the hands of hundreds of prospects
    your phone will surely start to ring off the hook.
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  • Profile picture of the author rolltide
    Great ideas Andrew!

    Bottom line, businesses need our services.
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  • Profile picture of the author John Durham
    (2 days later)

    How'd it go Chris?
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  • Profile picture of the author rolltide
    a few people from outside the usa wanted appointments. nothing from the states yet.
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  • Profile picture of the author rolltide
    a few have shown some interest this afternoon. i will be booked up in no time bubba
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    • Profile picture of the author John Durham
      Originally Posted by rolltide View Post

      a few have shown some interest this afternoon. i will be booked up in no time bubba
      I know it
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  • Profile picture of the author thebarberbuzz
    Fliers. They work. If you don't have the money initially to outsource, then distribute them yourself, and make sure you have the right product/offer. I make a killing each time I do fliers - love them because you have zero competition, and you can choose your demographics and location. I tend to target apartments and lower/middle income neighborhoods for my purposes....works great.
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    • Profile picture of the author sodomojo
      Originally Posted by thebarberbuzz View Post

      Fliers. They work. If you don't have the money initially to outsource, then distribute them yourself, and make sure you have the right product/offer. I make a killing each time I do fliers - love them because you have zero competition, and you can choose your demographics and location. I tend to target apartments and lower/middle income neighborhoods for my purposes....works great.
      You pass out fliers at apartments? The affluent dont typically live in aprtments do they? Not Businesses? Fliers for what?
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      • Profile picture of the author DollarArticles
        Originally Posted by Tydowns View Post

        You pass out fliers at apartments? The affluent dont typically live in aprtments do they? Not Businesses? Fliers for what?
        im sure he probably hitting them with a cpa offer.
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  • Profile picture of the author nicedriven
    dating dan play game..lol
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  • Profile picture of the author Defacto
    Spam the hell out of business owners and make a discounted offer. I have done this when I was getting started selling video commercials and I would just email something like:

    "Hey, I'm new in town and wanted to let you guys know that we are offering really big savings for some lead generating videos that will get your phone ringing. Give me a call to learn more"

    I have found that by keeping it short with little detail I got a better response. And I did change the email up a lot but same general message.

    You send out 200 to 300 emails and you can get business this way. Make sure your first and last name are visible in the recipient's inbox for a better open rate.
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  • Profile picture of the author donny531
    I see john and sandalwood talked about becoming a certified google affiliate. could one of you elaborate on this. Are you talking adwords certified? Because if so its not as simple as having an adwords account. there are tests to take and pay for i might add.

    Thanks in advance for your help!

    Donny
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  • Profile picture of the author ilovemedia
    What you can probably do is to just observe first. A state of desperation won't be very beneficial for you.
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