I have closed sales in person doing things like selling web sites in the past, but nothing like what is described in this forum. I want to be able to close over the phone, and am just getting into the possibility of it.
For one, I just moved from a rural area to a more metropolitan area with far more potential (so I am really excited and eager). Second, I came across using mikogo for an online presentation and that got me thinking of doing the following; so take this all as a question about what you all think or do about closing a sale over the phone when it comes to essential web design and SEO sort of work.
I am usually trying for SEO for 500-1500 down and then 150 to 250 a month but I have only got people interested in web design ( I have one client and two interested with proposals).
I plan on making a sales plan to contact at minimum 300 people a week in a 3 hour driving radius, in case I need to meet in person. (I have not done this kind of campaign before, so this is still a test run for a week or two).
I am going to limit myself to going after one niche at a time and am using online resources to locate city names and search google for targets.
I have a small list that I want to qualify their need/want/afford criteria when I talk to the first contact.
1. Do you have a need for SEO
2. Do you want SEO
3. Can you afford SEO (see my price range above
I will start to move this towards a close by saying:
Do you have some time now or can we schedule a meeting Wednesday or Thursday?
I will start to move towards the idea of closing with a contract with:
Ok great, in order to move forward I'd like to set you up with an account (then confirm their contact information and any other decision makers)
I plan on telling them I will get started and send out a contract (email) which they can print out and mail back, after which I will bill them through the mail. I can save the credit card stuff for later, this is why I am starting out where things are close enough to drive out there.
At this time, I would be happy to just get 10 clients signed up, and then change my strategy for the next level.
If you have read this far - hey thanks. Now, could anyone give me some feedback if I am headed in the right direction or are there any critical things you are doing when your main goal is closing web development and SEO over the phone?
Right off, for anyone responding to this - I really appreciate and thank you for any kind of input you can give.