Do You Show Pricing On Your Sites?

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I searched for this but didnt really find anything.

Is it a good idea to have your internet marketing prices visible on the website?

Or is it better to have them call, and then you can give them the price and more information to justify the price right then and there?

I'm seeing a mix out there - some sites show price while others don't.

What's the best way to go about this? Thanks.
#offline marketing #pricing #show #sites
  • You show the price before you get the go over the value proposition and your service becomes a commodity.

    You don't want your services to be commoditized because then you compete solely on price, and by that I mean being the lowest price.

    So no I would not talk about prices on the website. Also not everyone is going to fit into a specific package. SEO/IM should be custom when your talking about selling to offline small businesses.
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  • I go to sites all the time where pricing is shown. I think it's convenient, and this leads to customers who actually want to buy from you. I personally think it could increase sales if they know up front how much it costs and if they can order right away.
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  • interesting dilemma.
    I agree very much with the reasons not to display it, but at the same time you're going to turn off some buyers/leads.
  • Hi there

    I thing the best thing is to show price on website, and then justify the price after the call you. If possible depending on job they need to do.

    Thanks
  • It's been discussed before. Even recently.

    Do you want price-shoppers to be your customers?

    Or can you write (or have written) copy that tells them why they should call you, and have customers who value you for what you do?
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  • To me, not showing prices is like shooting yourself in the foot.

    People want instant information, if they have to fill a long boring form only to request a quote chances are, they are not going to fill anything at all.

    Same goes for "call us to request a quote" bah, people don't do that!

    However if you show your prices up front, guess what happens?

    IF somebody actually calls/e-mails you, chances are that is going to be a good lead because price is not a barrier anymore and that's a huge step into closing a deal.

    The websites that decide to not show their prices is because they either want to be exclusive, want to charge different fees depending on the customer and/or don't want to have their competence sniffing around.

    To me, that's pointless but hey, that's just my opinion. ;-)

    Sergio
  • Hi, in my opinion if you don’t display the prices on your website. You will lose a huge percentage of your potential customer’s right at that point.


    Just think…. If you went to a website for something and they didn’t have a price displayed would you go find another product or service elsewhere? As I definitely would.


    Hope this helps


    Thank you
    Keith
  • When marketing business to business (B2B), there isn't a need to display price. Business owners always negotiate better deals for themselves anyway.

    So imagine you set your web design package at £150.. In some instances this may be negotiated down, meaning your take will be less than £150. However, if you raised the bar with a higher price this may scare some people off. They'll look at the price and think, "nope, too expensive - on to the next". You won't even have the chance of a negotiation process to put across why your service is so valuable.

    Another thing is that different clients have different budgets. This is what you have to gauge. Some will be willing to spend £2000 on a simple web design and build, whilst others wont go higher than £500.

    If you show prices on your website, you are leaving alot of money on the table and putting yourself on the back foot when it comes to negotiation.

    Remember it is perceived value. How bad do they need a particular problem solved?

    If you can solve their issue and do it within reasonable timing, you are now indespensible to them and they will come to you again and again regardless of your price.
  • It is best not to show prices on anything that has a custom component to it. Anything that can become a commodity such as a report you place a price on. My rule of thumb under $50, and not custom, gets a price. Greater than $50, the one on one consult is where I want them.
  • I think there are some good tips in this thread. I guess it depends on what you are trying to sell and who you are trying to sell it to..
  • No my pricing is based on the individual's needs.
  • I think it is more important to communicate what you can do for them. Can you solve their problems or explode their biz and why you are the person/company that can do that. IMHO biz owners are looking for solutions first and then if convinced/comfortable you have the answers to make life/biz better and easier for them; is the price right.
  • I'm working on starting my offline business and just got my custom branded website and I am stuck as well between showing prices and not showing prices.

    I personally would like prices as it makes it easier for someone to shop. I myself shop by prices. I'm most likely going to put prices and offer premium rates for certain things. I can also always raise prices in the future as well.

    I believe, there should be prices like a SAAS companies all show prices.
  • Nice success! Keep it up!
  • I hate seeing sites with a 'get a quote' thing,
    When I'm shopping around for things online I want the price to be already there not wait 48 hours and then you'll get your price!
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  • There are arguments for both sides and in part it depends on your product/service. I'm a fan of giving a price FROM £..... this gives the client an idea but still allows for an negotiation in an upward direction. This only works where you are going to customise a package. It does however work very well.
  • For most things, I want to see price and then if I like that, I look for the value to back it up and other reasons why I should buy from them. When price is not shown, I feel like they're holding out on me, the price is going to be high and that a hard sell is coming. Without knowing if your service is in my price range, we won't even talk. I'll move on to the next seller. I'd like to see one person on here try to sell their WSO without stating the price.
  • You could try using the "Starting at $XXX" approach if you really, really wanted to put your price.
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    • I agree with this or just not having a price. You wouldnt charge a mom and pop operation the same price as a franchise. A lot of thought goes into building a quote and not just the greed factor. Different clients depending on the service have different levels of service requirements and their is no such thing as a one price fits all for "our" industry. The only area I would look to add a price is perhaps a budget option whereby you are looking for numbers and its largely the same service being repeated. This can be commodised as one of the early posters mentioned.
  • I am struggling with the comments that say you shouldn't display your pricing when I see a few of the top contributors in the offline section here with prices of packages/services displayed on their sites.

    Either the guys who display pricing on their sites and post here saying how successful they are arent telling us the truth or your success really comes down to how good of a sales onsultant you are. I venture to say the latter.

    I don't display pricing on my site but am consider doing to test a campaign. My goal is to weed out the low ballers by displaying my prices, that way i get better quality leads because the pricing expectations have been set..
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    • The problem is price should never ever ever be a "barrier" if you sell right, and display the value of the product your offering. Whether it's seo, websites, mobile websites...some piece of software like CRM software it doesn't matter

      If the value it brings the buyer can justify a price, any price. Then price should not be a barrier. Even if they don't have the cash on them if the value is properly displayed they can use credit to finance the purchase because if you show the value well enough they should need it now no matter what.

      If you want people to decide based on price your product will become a commodity and you will end up having to lower your prices to beat your competition.

      If you can offer something of true value and sell that value you can make more money and charge more because it's well worth it.


      Same thing, if you can show a low baller the value of something; that it will make them more money, save them time, or save them money..AND you have done it right, (made the sale right) you turn that "low baller" who is really just someone who didn't know the value without being told..into a client.



      Putting prices on websites are for companies/people who don't really know how to sell properly.
  • If you want to charge a substantial price for your services...no don't put your prices on your site and don't tell prospects your prices until you've gone through the process of:

    # getting to know them and their business

    # making customized suggestions based on the information you gather

    # expanding on any idea they get excited about and establishing the potential dollar value to them of that idea

    # then you can compare that to the price you'll charge for doing it. You can even compare it to the upfront fee you'll charge to get started (usually half of the total fee).


    If you're going to be charging in multiple thousands of dollars every project is different so the price for every project should be different anyway so advertising fees doesn't make much sense.


    The general guideline is don't talk price without establishing value first.

    Kindest regards,
    Andrew Cavanagh
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    Obviously you have to do it.If you do not do it ,it means you make them blind.Every single man compare a product with the scale of price.They measure the price range of all category and finally take decision basis on this.If you show the price I think it will be a good decision.Thank you so much.
  • All good info here. I know i like to see the prices/packages for services i use online.

    Their are times where on a local biz site would just have "please contact for prices/services"
  • Cheap, low quality, mass produced/identical low cost products tend to show price, ie WSOs, fruit and veg, basic computer parts etc.
    High quality, customised items, big ticket items usually do not show price.
    Look at any big consultant website, and valuable products over several thousand dollars to hundreds of thousands.

    People would therefore associate higher value with no prices.
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  • I think it is better to show price so that the buyer is aware of every aspect of the product.
  • Personally, I don't. But I don't just sell a website or a package, I tailor to their needs with a proper proposal once they're interested and have seen what experience I have.
  • I would show my pricing or at least base price.

    I personally almost never contact a business without an idea of price. I don't know why but a rough estimate at least helps me a lot.
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  • Yea if the web site is of any product .. it has to show price on it so that people are fully satisfied with your product
  • You will be losing potential customers by not showing which price range they will be dealing with.
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    • Yeah your right.. It's best to show it.
  • Not showing prices on your website could be a time suck.

    Example:

    Ring. Ring.

    Me: Custom Web Designs. This is Econnors. What can we design for you today.
    Client: I just wanted to get prices on your web design. I didn't see any on your website.
    Me: Ok. Great.
    Me: (Ask a whole bunch of questions of the prospect to figure out their needs)
    Me: Ok, let me get a quote together for you.
    Me: (Spend 30 mins - 1 hour or longer working on a proposal)
    *Proposal Sent to Client*
    *One week passes, nothing*
    *Two weeks pass, nothing*
    Me (calling client): Hey, Joe! Did you get that proposal I sent over to you?
    Client: Yeah, it was a bit too expensive for our budget right now, but thank you.
    Me: Ok, bye.

    Not only have you lost a sale, but you also lost time. I'd rather save time...
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    • The flipside is:

      You: Custom Web Designs. This is Econnors. What can we design for you today.
      Client: I just saw I can get a website from you for $397 is that correct?
      You: Yes it is.
      Client: Great! I had planned to spend in the $1,000-$1,500 range until I landed on your site.


      Back on the subject of prices, even if you don't want to put "starting at $$" you can still screen out the people not wanting to pay via your contact form. On my "get a quote" form instead of just name/email/site/info it also has a section that says "Your budget" with options like "$500-$1000, $1000-$3000, $3000-$5000, $5000+"

      By using a form like that the prospects will be able to know that your prices will never be lower than $500 and it will help you prepare your quote accordingly. Obviously you won't quote someone $2,500 if they are only wanting to spend between 500-1000. And for those who can't afford to spend $500 they just won't fill out the form and you won't have to waste your time.

      If they're calling you directly from your website, though, why would you ever hang up the phone and then send them a quote? If it's a standard website, sell them right there on the phone while they are hot for a purchase.

      If they are wanting something more custom and assuming you know your business well enough it shouldn't be too difficult for you to toss out a price range for them right on the phone "Well Mr. Prospect based on what you described it's going to land in the $500-$700 range to get you started up and then there will be a monthly fee around $750 to get you in front of your target customers. How does that sound? Do you want to get in front of your target customers Mr. Prospect?"

      If he's down for that price range you can either continue trying to sell him on the phone or then tell him you'll send your detailed quote for an exact price or schedule a time to meet up to show your quote.

      I wouldn't ever just take details over the phone and then hang up without every discussing price at all. They already have an idea of what they want to pay when they call you; it's your job to find out what they want to pay and then convince them that they need to pay what you want them to. If you are providing something that will help their business and provide real benefit, they will pay you. The quickest way to make sure they won't, though, is to hang up the phone.

      Even if you DO send them a quote by email after never discussing price and they DO never get back in touch and you DO call them back and they DO say your prices are too high then you probably shouldn't just hang up on them. You need to make sure that it's not just the price that is scaring them away. Maybe in the two weeks they mulled over the price they got a few worries and concerns along the way.

      "Mr. Prospect, I understand that pricing can be a concern. So you're saying that if I offered this to you for less you would be on board? Or is there something else that you just haven't told me yet?"

      He will probably respond in two ways:

      Has a different concern

      Propsect: "Well times are tough right now. I just don't know if spending $2,500 is going to benefit my business in this economy"

      Now you know it's not really about the price; you just haven't sold him on the benefits of your service yet. Re-pitch why it's going to benefit him.

      He just doesn't have money

      Prospect: "Well things are tough right now. I just don't have $2,500 to pay at once."

      Now you know it's just about the price. Offer him a payment plan or down payment option.

      You: "I know it's lean out there right now, but what I'm offering you here is a chance to tap into a new stream of leads and customers. Now Mr. Prospect just to show you that I'm confident in my services and I'm willing to go the extra mile for you, let's do it this way. To get thing started off and put everything on track you can pay me a $1,000 down payment right now followed by a monthly payment of $600 for the next 3 months. Does that sound better to you Mr. Prospect?"

      Either he will say yes and be excited that you're willing to work with him or he's going to not be able to afford that either. If he really can't afford it then hang up.

      In my experience, if someone calls you up wanting a quote and consult then you have a pretty good chance of landing them if you actually try to do so. Saying "ok bye" probably won't get you too far.
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    • And this is why we qualify for budget in this questioning process.

      "Say, Joe...have you set aside any kind of budget for this?"

      "Not sure you've had a chance to run through something like this, but budgets for projects similar to yours typically run between $X and $Y. How does that fit into your expectations?"

      Do this before writing up your proposal. Get agreement on the number before you submit the write-up. That way you've just about got the order right off the bat--or qualified the prospect Out. The proposal should be a mere formality. Otherwise you're bidding blind, and that's awful.

      For further info, check this out: http://www.warriorforum.com/offline-...ml#post6298956
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