Just a little offline musing--need help with pricing

Anything between $1500 and $2000 should be reasonable.

The worst thing that can happen is they negotiate down.

Don't base your price on the labor taken to create it.

Use the amount you believe--or better, the amount they believe--they'll earn from applying its contents.

Most people would spent $1 to make $10 (I would) all day long.

So how much do you think they'll make in revenue from doing something about the contents of your report? And what is 5% or 10% of that? There's your price.

If you can get your prospect to tell you, or have testimonial case studies demonstrating, the projected revenue figure, then they created the number--not you. So you don't have to defend it.

Price by your own labor and you'll leave tons of $$$ on the table.

Final thought: the more someone pays for a thing, the more they value it; and the higher the likelihood they'll put it into action.

If I see a $7 report, I'm probably going to skip it. After all, the masses can afford it so just about everyone must know what it has to say. The contents must not be much of a secret at all. But if I see something going for $87, or $387, well now. Here must be something not everybody knows. You're selling outside of WF, right? There in the real world, people have money.