I don't get around to this forum much anymore, but I plan to contribute in this section of the forum on a more frequent basis.
There is a lot of great information and contributors here and for that, I am thankful.
About 8-10 years ago, I put out one of the first WSO's on offline marketing and it was shunned as people didn't realize the potential of selling to small businesses and professionals.
I also developed a lead generation software script that's used by many entrepreneurs even to this day.
Enough about me, I want to share the dirty truth I have learned about offline marketing. (I hope I don't step on a few toes here.)
I have a good friend of mine that works for AT & T Bell South. He is on small business internet sales, which we often call offline marketing.
He sells SEO services, Google Places, and other lead generation services.
His division travels all over the state and stay in cities 2 weeks at a time to call on small businesses face to face.
According to him, he makes about 500 return calls per month and he earns roughly $4,000 per month from commissions.
500 RETURN CALLS!! (That is Insane!)
He attributes his success (Which I don't consider it a success at all) to the branding of Bell South and At & T.
Apparently, businesses try these services because they are already familiar with the company. That's the key.
There are other telecommunication companies that have departments just like the one my friend works for.
As a smaller operator like many people on this forum, including myself, it is very difficult to compete against this type of competition, especially when you offer the exact same services.
Like in any relationship, you have to get to know your client, but I do not advise giving away free services.
You have to offer something that is a "no brainer drop dead" low cost fee that has an incredible value.
I have been experimenting with an awesome product for small businesses and there is absolutely no competition.
It has a value of about $2,000 and I offer it for less than 10%. (Which is an annual fee.)
This allows me to establish a relationship with a paying client that often ends up paying me a lot more.
You have to offer something that they can only get from you.
If not, you will be fighting an up hill battle.
This is my first installment of the Offline Marketing Truth. If I get enough response, I will post more things I a have learned in more than ten years selling to small businesses.