Just Getting Started in Offline Marketing - Any Suggestions or tips? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

Congratulations on getting started. This post will help you.

Thanks
1 reply

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CarlsbadCami 14 years ago

Originally Posted by Jason Kanigan

Congratulations on getting started. This post will help you.

Thank you for sharing this! I have a good starting base to work with now!
- Thanks
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John Durham

14 years ago

Its all here my friend, read around many of your questions have probably been answered at length.

Welcome.

Thanks
1 reply

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CarlsbadCami 14 years ago

Originally Posted by John Durham

Its all here my friend, read around many of your questions have probably been answered at length.

Welcome.

Thanks John, I have read around quite a bit over the last few days and see how it could be overwhelming for someone new. I have however read quite a few of your posts and found them very helpful.
- Thanks
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jimbo13

14 years ago

Dear Cami

What you need to do is go to where it says page 1 of 165 on the RHS, just a little bit above where the posts start, and click on last which will take you to page 165.

I just had a look myself to make sure this suggestion wasn't a bad one. It isn't.

Just remember to eat and drink.

Then when you have finished cogitating what you have read you can summarise it for us.

Dan

[ 1 ] Thanks
2 replies

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Vrs

14 years ago

Here's a good tip no matter what you're selling. It's about your mindset when you make your approach.

You'll get the best results if your goal for each prospect is a long term relationship.

What I mean by that is when I walk into a business (this is on a completely cold call with no appointment) what's on my mind is that this prospect doesn't know me, doesn't know my company, and doesn't know what I offer. So, regardless of what happens during this call I can only improve my situation - because now they will know who I am and what I offer.

This may seem like trivial advice but it's not. If you really grasp the idea you'll see that it takes away the fear of rejection. The fear most salespeople have when approaching a prospect is that they won't make a sale. If your mindset is long-term you're not thinking that way. Instead, if you get a "no" in your mind it's only no today. But because you're thinking long-term you know you'll create reasons to come back, mail them, email them, or call them in the future. And with each future call you improve your chances of not only getting a sale, but establishing a long-term relationship where you'll get many sales in the future. And repeat sales is where the money is.

I remember years ago selling ad specialties and deciding I'd call on banks and hospitals because they have big budgets for it and thinking to myself before going in "the worst possible outcome" for this call is that now they'll know me. And it made a HUGE difference in how I felt when I went in!

Anyway I hope that helps. If you really buy into this idea it'll do wonders for your state of mind when making calls.

Hey that's my 3 cents. Best wishes for your success!

Thanks
2 replies

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AndrewCavanagh

14 years ago

Early on probably the most important thing you can do is get face to face with business owners and just develop your skills at asking questions and listening.

The deeper and longer you get into conversations the better.

You can start by talking to business owners you know, business owners your friends know, the owners of businesses where you spend your money and by going to trade shows, business networking groups and other places and events where business owners are likely to congregate.

Just becoming comfortable with talking to business owners (really asking questions and genuinely listening) is the most important skill you can develop early on.

Kindest regards,
Andrew Cavanagh

Thanks
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Craig McPherson

14 years ago

Originally Posted by AndrewCavanagh

Early on probably the most important thing you can do is get face to face with business owners and just develop your skills at asking questions and listening.

The deeper and longer you get into conversations the better.

You can start by talking to business owners you know, business owners your friends know, the owners of businesses where you spend your money and by going to trade shows, business networking groups and other places and events where business owners are likely to congregate.

Just becoming comfortable with talking to business owners (really asking questions and genuinely listening) is the most important skill you can develop early on.

Kindest regards,
Andrew Cavanagh

Cami,

If you are going to do anything, you must listen to this man. Andrew is a wealth of knowledge on offline stuff. His wisdom and knowledge on the subject is second to none. I kid you not.

All the best

Thanks
1 reply

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CarlsbadCami

14 years ago

Originally Posted by Craig McPherson

Cami,

If you are going to do anything, you must listen to this man. Andrew is a wealth of knowledge on offline stuff. His wisdom and knowledge on the subject is second to none. I kid you not.

All the best

Thank you Craig! Will do.

Thanks

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CarlsbadCami

14 years ago

Originally Posted by AndrewCavanagh

Early on probably the most important thing you can do is get face to face with business owners and just develop your skills at asking questions and listening.

The deeper and longer you get into conversations the better.

You can start by talking to business owners you know, business owners your friends know, the owners of businesses where you spend your money and by going to trade shows, business networking groups and other places and events where business owners are likely to congregate.

Just becoming comfortable with talking to business owners (really asking questions and genuinely listening) is the most important skill you can develop early on.

Kindest regards,
Andrew Cavanagh

Thank you Andrew!

As an introvert that is a skill that I am constantly working on....genuine conversation. I recently had major surgery and cannot get around well enough to visit business owners just yet but am trying with phone calls. This is definitely advice that I will use in a couple of weeks.

Thanks so much!

Thanks

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CarlsbadCami

14 years ago

Originally Posted by Vrs

Here's a good tip no matter what you're selling. It's about your mindset when you make your approach.

You'll get the best results if your goal for each prospect is a long term relationship.

What I mean by that is when I walk into a business (this is on a completely cold call with no appointment) what's on my mind is that this prospect doesn't know me, doesn't know my company, and doesn't know what I offer. So, regardless of what happens during this call I can only improve my situation - because now they will know who I am and what I offer.

This may seem like trivial advice but it's not. If you really grasp the idea you'll see that it takes away the fear of rejection. The fear most salespeople have when approaching a prospect is that they won't make a sale. If your mindset is long-term you're not thinking that way. Instead, if you get a "no" in your mind it's only no today. But because you're thinking long-term you know you'll create reasons to come back, mail them, email them, or call them in the future. And with each future call you improve your chances of not only getting a sale, but establishing a long-term relationship where you'll get many sales in the future. And repeat sales is where the money is.

I remember years ago selling ad specialties and deciding I'd call on banks and hospitals because they have big budgets for it and thinking to myself before going in "the worst possible outcome" for this call is that now they'll know me. And it made a HUGE difference in how I felt when I went in!

Anyway I hope that helps. If you really buy into this idea it'll do wonders for your state of mind when making calls.

Hey that's my 3 cents. Best wishes for your success!

You know I have always heard about mindset and I actually do work on personal development and mindset every day but this advice ( which is definitely not trivial) is great. I honestly had not heard of going in there with the mindset of the worst case scenario being that I introduced myself and company to one more person or business. Thank you that is awesome! I am going to share this with my husband who is in sales.

Thanks

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CarlsbadCami

14 years ago

Originally Posted by jimbo13

Dear Cami

What you need to do is go to where it says page 1 of 165 on the RHS, just a little bit above where the posts start, and click on last which will take you to page 165.

I just had a look myself to make sure this suggestion wasn't a bad one. It isn't.

Just remember to eat and drink.

Then when you have finished cogitating what you have read you can summarise it for us.

Dan

LOL I guess I would do this if I didn't want to make money anytime soon. I would be reading for at least a month straight. I find that the search option on here has been more beneficial to find an answer to any question I have had.
Thanks!

[ 1 ] Thanks

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enterscope

14 years ago

Best advice? Get a bluetooth headset and talk really loud and carry around a briefcase with a handcuff attached to your wrist. People will not only know that you are a technological master, but they will want to give you their money.

[ 2 ] Thanks

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TrumpiaTim

14 years ago

Welcome to offline marketing!

There's so much to do in this space, so I would consider everything and find the area where you feel the most comfortable pursuing. Also consider your local market and identify what their needs are. Maybe mobile marketing is something you don't see much of, but you see great potential for your clients.

Thanks

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thebarberbuzz

14 years ago

Flyer marketing is actually really effective when you have the right product, offer, or service. Just last week I decided to outsource 1000 flyers to go door to door mostly in apartment complexes for a killer cpa offer, and banked $750 in one day. The old methods are not dead, and what's better....you have far less competition offline. I have also had success with direct mail (postcards.) Good luck!

Thanks
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CarlsbadCami

14 years ago

Originally Posted by thebarberbuzz

Flyer marketing is actually really effective when you have the right product, offer, or service. Just last week I decided to outsource 1000 flyers to go door to door mostly in apartment complexes for a killer cpa offer, and banked $750 in one day. The old methods are not dead, and what's better....you have far less competition offline. I have also had success with direct mail (postcards.) Good luck!

I actually use flyers for my husbands business and it works great. He gets leads calling him that are serious buyers. I don't go door to door to hand them out but not a bad idea. I will try that...add it to my lead generation techniques. Thanks!

Thanks
1 reply

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jsadimat 14 years ago

Going through different threads about offline marketing will indeed give you so many ideas of what to do. I have learnt a lot on this forum doing just that.
- Thanks
- 1 reply
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- CarlsbadCami 14 years ago
  
  Originally Posted by jsadimat
  
  Going through different threads about offline marketing will indeed give you so many ideas of what to do. I have learnt a lot on this forum doing just that.
  
  Thanks, I have been doing that also.
  
  Thanks
  
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maricelu

14 years ago

The very first thing I remember I did when entering Offline Marketing was sorting threads in this section by number of views. Here it is sorted out: Offline Marketing Discussions

Thanks
1 reply

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I have no signature.

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CarlsbadCami

14 years ago

Originally Posted by maricelu

The very first thing I remember I did when entering Offline Marketing was sorting threads in this section by number of views. Here it is sorted out: Offline Marketing Discussions

That is exactly what I did and it helped a lot! Thank you!!

Thanks

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Katelyn Silverman

14 years ago

Read some good books on general sales and marketing.

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CarlsbadCami

14 years ago

I know it is right after the holiday, but I am going to start cold calling businesses tomorrow. I am a writer so I am just going to work on it half the day and write articles the other half. I am assuming the best time to call is in the morning.

Thanks
1 reply

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Jason Kanigan

14 years ago

Originally Posted by CarlsbadCami

I know it is right after the holiday, but I am going to start cold calling businesses tomorrow. I am a writer so I am just going to work on it half the day and write articles the other half. I am assuming the best time to call is in the morning.

Do you know how to call?

Thanks
1 reply

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>> Executive advisory: Unstick sales, strategy & growth problems fast â†’ jasonkanigan.com

>> Selling? Then this is the FREE YouTube series you need RIGHT NOW

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CarlsbadCami 14 years ago

Originally Posted by Jason Kanigan

Do you know how to call?

Well, Jason, basically what I have been doing is calling to introduce myself, my business and services and after a friendly chat, to put it in a short version I ask what they are doing now and if they need any of y services or advice.

I spend about 15 minutes with person I talk to just because I am building a relationship. I have gotten a few appointments for next week to go over some website options.
- [ 1 ] Thanks
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AlexTee

14 years ago

In start up mode:

Spend 75% of your time prospecting

Don't confuse activity with accomplishment

Have a plan every day and have it ready before THAT day…lol

Don't get discouraged…sales is a numbers game

Thanks
1 reply

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CarlsbadCami

14 years ago

Originally Posted by AlexTee

In start up mode:

Spend 75% of your time prospecting

Don't confuse activity with accomplishment

Have a plan every day and have it ready before THAT day...lol

Don't get discouraged...sales is a numbers game

Thank you Alex!

Thanks

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Bayo

14 years ago

Congratulations on stepping up and stepping out there.

Not so much advice as they are recommendations that can help and are based on some mistakes I made even though I came from over a decade in big business consulting.

Here they are i order of priority and importance to success:

Focus on getting known by as many businesses/owners as you feel you need to know about you so that you become visible to them i.e. don't assume that visibility sort of just 'happens'
.
Have a definite plan for how to generate interest so that people pro-actively get in touch with you to talk about what you do and how you may be able to help them (once you've had some discussions) -- In this area you also want your approach to work to help generate interest to meet with you when you offer the 'no-obligation' consultations (because if people know you exist but they're not interested in actually talking to you...)
.
Get good at having selling discussions because...even if 1 & 2 above work, if you blow it at this stage then it can be pretty frustrating after all that effort you put in

There are other important areas to consider such as how to get more ongoing work with as many of the businesses you work with and how to bake in referrals and testimonials but if you get good at 1-3 other things become relatively easier. They still require effort and planning but they can be easier.

You can do it.

BAYO

Thanks
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CarlsbadCami

14 years ago

Originally Posted by Bayo

Congratulations on stepping up and stepping out there.

Not so much advice as they are recommendations that can help and are based on some mistakes I made even though I came from over a decade in big business consulting.

Here they are i order of priority and importance to success:

Focus on getting known by as many businesses/owners as you feel you need to know about you so that you become visible to them i.e. don't assume that visibility sort of just 'happens'
.
Have a definite plan for how to generate interest so that people pro-actively get in touch with you to talk about what you do and how you may be able to help them (once you've had some discussions) -- In this area you also want your approach to work to help generate interest to meet with you when you offer the 'no-obligation' consultations (because if people know you exist but they're not interested in actually talking to you...)
.
Get good at having selling discussions because...even if 1 & 2 above work, if you blow it at this stage then it can be pretty frustrating after all that effort you put in

There are other important areas to consider such as how to get more ongoing work with as many of the businesses you work with and how to bake in referrals and testimonials but if you get good at 1-3 other things become relatively easier. They still require effort and planning but they can be easier.

You can do it.

BAYO

Thank you makes a lot of sense! #2 is what I am really trying to figure out

Thanks

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KaterSD

14 years ago

1. Focus
2. Unsubscribe from all the marketers list your on.
3. Take serious Action, Action, Action

Until I did those three I started to see results.

John Durham was the one that got me started.

This was my first check ever. http://www.warriorforum.com/offline-...need-help.html

Thanks
1 reply

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CarlsbadCami

14 years ago

Originally Posted by KaterSD

1. Focus
2. Unsubscribe from all the marketers list your on.
3. Take serious Action, Action, Action

Until I did those three I started to see results.

John Durham was the one that got me started.

This was my first check ever. http://www.warriorforum.com/offline-...need-help.html

Thank you very much. John seems to really know what he's doing and really help other people reach their goals.

Thanks

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Just Getting Started in Offline Marketing - Any Suggestions or tips?

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