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Prospective client asking about adwords

by stranger11
11 replies
I offered website building services to someone in the skilled trades. He said he has a website, but is interested in adwords. He knows what keywords he wants and says he tried it before.

I know absolutely nothing about adwords. Where do I start? I want to do some research for him and give him some suggestions for free, but also offer some type of adwords service to him. After helping him with what he wants, I plan on offering services in SEO and social media, since he seems to already have some idea of the value in these things.
#adwords #client #prospective
  • Profile picture of the author malta
    Adwords is easy. And you can start by getting a free coupon for credit and start a campaign for a site you already have, just to learn about using it.

    What I really wish to see though, is a WSO about how to market adwords services off-line on the local market...
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  • Profile picture of the author stranger11
    What specifically can I do for him? He probably already tried the free coupon thing. I need specific steps I can take.
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  • Profile picture of the author Baadier Sydow
    Do some research on the keywords that he already knows about and then work on finding more that would be relevant to his business. Focus on buyer keywords and not general searches. Setup you Adwords copy for the individual cases and test and repeat until you are happy with the CTR and conversion rate. Completing the Google Engage program shouldnt take too long and you can use the coupons on the client to test some of what I've mentioned.
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    Baadier Sydow
    Budget Furniture

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  • Profile picture of the author HAdrian1239
    Get your own Adwords account if you don't already have one. In the info they email you, there should be a phone number, and a contact rep. Call them, and tell them you are a consultant and you have a new client who is interested in using Adwords, but you're unsure how to go about it, and do not want to disappoint the client because you're hoping to have many more and increase your own skill set with PPC.

    Google have an entire department geared toward helping people like us with new client establishment, and they want us and the clients we bring them to succeed, so they make money... and they will help you.

    I can't remember all of the details as It's been a while since I've done this, but they're a great help. FB is essentially the same way even though they're harder to contact directly.
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  • Profile picture of the author stranger11
    What prices should I charge, and what should the adwords budget be? I know its based on the keyword and how many clicks, what's a decent number?
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  • Profile picture of the author mjbmedia
    so you dont know anything about adwords yet you're going to do it as a service for this guy (who having done it before probably knows more about it that you do) and then hope he still wants to use you for SEO etc (which presumably you do know about)?


    Theres nothing wrong with not knowing and admitting to that, 'but sir I do have someone who does know and will deliver great results for you', you keep the contact, someone else does the adwords work, you share the kudos and cross sell later.
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    Mike

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    • Profile picture of the author qu4rk
      Originally Posted by mjbmedia View Post

      so you dont know anything about adwords yet you're going to do it as a service for this guy (who having done it before probably knows more about it that you do) and then hope he still wants to use you for SEO etc (which presumably you do know about)?


      Theres nothing wrong with not knowing and admitting to that, 'but sir I do have someone who does know and will deliver great results for you', you keep the contact, someone else does the adwords work, you share the kudos and cross sell later.
      Or the OP can just use this as an opportunity to learn adwords. It's not rocket science & he's just asking for a few pointers. So, lets help the guy out. If he falls on his face, thats ok. He is IN ACTION! Hat's off to you, stranger11.

      Concerning Price - this is all across the boards. I've seen a flat fee of $300, $500, $1000. Also, people charge a flat fee until 10% of the budget is more, then switch to a percentage. You should charge what your time is worth, even if you don't know what you are doing, you have to be confident you can provide your customer with value for what they pay you.

      For budget, its what the customer can handle per including your fee. You need to join Google Engage and go get some guide on Adwords ASAP so you can deliver the goods.

      Once you join Engage, they will help you design campaigns and hold your hand. Google wants to deal with us & not the end customers.

      Hope this helps.
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      • Profile picture of the author stranger11
        Appreciate the encouragement and positivity. But I am always open to constructive criticism and opposing ideas.

        You are absolutely right about taking ACTION. I don't mind falling on my face because then I end up exactly where I am now, except I know of some things that don't work. I plan on writing up post on how I got this guy and another video deal by taking minimal action, but action nonetheless.

        Originally Posted by qu4rk View Post

        Or the OP can just use this as an opportunity to learn adwords. It's not rocket science & he's just asking for a few pointers. So, lets help the guy out. If he falls on his face, thats ok. He is IN ACTION! Hat's off to you, stranger11.

        Concerning Price - this is all across the boards. I've seen a flat fee of $300, $500, $1000. Also, people charge a flat fee until 10% of the budget is more, then switch to a percentage. You should charge what your time is worth, even if you don't know what you are doing, you have to be confident you can provide your customer with value for what they pay you.

        For budget, its what the customer can handle per including your fee. You need to join Google Engage and go get some guide on Adwords ASAP so you can deliver the goods.

        Once you join Engage, they will help you design campaigns and hold your hand. Google wants to deal with us & not the end customers.

        Hope this helps.
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      • Profile picture of the author mjbmedia
        Originally Posted by qu4rk View Post

        Or the OP can just use this as an opportunity to learn adwords. It's not rocket science & he's just asking for a few pointers. So, lets help the guy out. If he falls on his face, thats ok. He is IN ACTION! Hat's off to you, stranger11.
        It was helping him, work hard or work smart, I prefer working smart, If I learned everything we offer and kept up to date with every change, id have little time devoted to winning, developing and monetising the clientbase , in fact theyd be no time for it and online marketing changes so often, so yes he can learn adwords to the level Google train you in it, which isnt actually that deep, you wont get the best CPC or CTR based on Googles training, guess it depends how good a service is required, or he can outsource it to a specialist within the clients budget and spend the time developing more new clients and more monetisation of those clients .

        Id rather have situation A ) 300 adwords clients giving us say £100 profit each a month but us not doing any actual hands on work on those clients,

        than have situation B) 30 adwords clients giving £1000 profit a month but where we're doing all the work too ,

        cos each of those 300 clients can be cross sold more services making us more profits without us needing to keep up to date with all the nuances of the technicals etc , we're looking at their business as a whole not just the adwords campaign, whereas the 30 we'd only have the time to service what we deliver as that would be our 'speciality', may not have time to understand their overall business and so miss out on monetisation potential in many cases.

        Just cos I rarely go rah rah rah and wave the flags doesnt mean the advice isnt positive or beneficial, it's often different to the majority, but thats cos I know what Im talking about and dont just reply what I think the OP wants to hear, and Im not accusing anyone here of doing that either.

        I'm glad the OP took my post the right way too.
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        Mike

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        • Profile picture of the author stranger11
          That is very true. I guess I should have mentioned that I can invest in contracting the work out to people specializing in adwords. I would prefer outsourcing it anyway, less headache for me. In any case, I gave the guy some suggestions, he was very grateful, but says this is his busy season so he won't really have much time for the project and will get in touch with me later. I don't have high hopes but it was an interesting discussion.

          Originally Posted by mjbmedia View Post

          It was helping him, work hard or work smart, I prefer working smart, If I learned everything we offer and kept up to date with every change, id have little time devoted to winning, developing and monetising the clientbase , in fact theyd be no time for it and online marketing changes so often, so yes he can learn adwords to the level Google train you in it, which isnt actually that deep, you wont get the best CPC or CTR based on Googles training, guess it depends how good a service is required, or he can outsource it to a specialist within the clients budget and spend the time developing more new clients and more monetisation of those clients .

          Id rather have situation A ) 300 adwords clients giving us say £100 profit each a month but us not doing any actual hands on work on those clients,

          than have situation B) 30 adwords clients giving £1000 profit a month but where we're doing all the work too ,

          cos each of those 300 clients can be cross sold more services making us more profits without us needing to keep up to date with all the nuances of the technicals etc , we're looking at their business as a whole not just the adwords campaign, whereas the 30 we'd only have the time to service what we deliver as that would be our 'speciality', may not have time to understand their overall business and so miss out on monetisation potential in many cases.

          Just cos I rarely go rah rah rah and wave the flags doesnt mean the advice isnt positive or beneficial, it's often different to the majority, but thats cos I know what Im talking about and dont just reply what I think the OP wants to hear, and Im not accusing anyone here of doing that either.

          I'm glad the OP took my post the right way too.
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  • Profile picture of the author JaffeyApple
    Originally Posted by stranger11 View Post

    I offered website building services to someone in the skilled trades. He said he has a website, but is interested in adwords. He knows what keywords he wants and says he tried it before.

    I know absolutely nothing about adwords. Where do I start? I want to do some research for him and give him some suggestions for free, but also offer some type of adwords service to him. After helping him with what he wants, I plan on offering services in SEO and social media, since he seems to already have some idea of the value in these things.
    If adwords is something that you would like to learn about I would suggest getting the equivalent of the adwords bible from Perry Marshall. It will give you the basics and also in depth info inc dynamic keyword tool etc.

    If you want to learn about other paid traffic sources you might want to look at this link. http://www.warriorforum.com/main-int...uces-ever.html
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    I'd best not talk toooo loud in case I ain't saying nuffin'
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