As a favor to a friend, I've setup a lead generation site in the real estate market. The site captures the details of people who are interested to buy property in a certain city. The site brings in an average of 2 leads per day on autopilot from free traffic, if they have gone through the process, they are HOT. The idea was to sell these leads to a local real estate agent or to lease the site to one.
My friend has gone awol on the project and I have no desire to sell leads or collect rent. What do you think will be a fair price to sell this lead generator to a real estate agent in that city? Of course I can send the leads from the previous couple of days to back up what I am trying to sell, I just want to get some opinions on what this might be worth?
I am thinking $10 a lead x 2 per day = $20 x 30 (days in a monty) = $600 x 3 (months of profit) = $1800.
PS: The leads are real people looking to buy real estate, one sale will pay for the lead generator many times over.