How much will you sell this for? Established Lead Generation Site

6 replies
Hi Warriors,

As a favor to a friend, I've setup a lead generation site in the real estate market. The site captures the details of people who are interested to buy property in a certain city. The site brings in an average of 2 leads per day on autopilot from free traffic, if they have gone through the process, they are HOT. The idea was to sell these leads to a local real estate agent or to lease the site to one.

My friend has gone awol on the project and I have no desire to sell leads or collect rent. What do you think will be a fair price to sell this lead generator to a real estate agent in that city? Of course I can send the leads from the previous couple of days to back up what I am trying to sell, I just want to get some opinions on what this might be worth?

I am thinking $10 a lead x 2 per day = $20 x 30 (days in a monty) = $600 x 3 (months of profit) = $1800.

Thoughts? Suggestions?



PS: The leads are real people looking to buy real estate, one sale will pay for the lead generator many times over.
#established #generation #lead #sell #site
  • Profile picture of the author damongreene
    Why sell an asset you have? Send out some emails to local agents, just let them know you sent the same email to their competition. Then simply put them on a paypal autosubscribe payment so you don't have to chase them down. Log all the agents that are interested and if one backs out you have a waiting list. I would first off find out how much agents pay for leads in that area. Then price accordingly.

    However if you find a lead is worth say.. $25each ($1500 monthly) then you have a selling point and can show they are getting a discount of $600 (disount of $900) for 3 months and then you will reevaluate the deal. In the meantime you can funnel more money into the site to get more leads and raise the price after 3 months and get social and analytical proof.

    Just my thoughts
    {{ DiscussionBoard.errors[6544293].message }}
  • Profile picture of the author Craig McPherson
    You could use this site as an example to show other real estate agents in other cities.
    Put an ad in the major classified sites. Make a quick video and upload to youtube. It is reachable to have 6-7 places on the first page for your keyword.

    Show these results to the next city and some will say yes on the strength of your example. You make a sale without doing any work. (besides the initial set up of course)


    {{ DiscussionBoard.errors[6545758].message }}
  • Profile picture of the author hostwindsEvanM
    There is real potential here - I wouldn't let it go yet! Why be lazy?
    {{ DiscussionBoard.errors[6549822].message }}
  • Profile picture of the author maricelu
    Guys, for how much would you sell a limo lead gen site wich is averaging 7 calls nad 3 email quotes /month?

    I have no signature.

    {{ DiscussionBoard.errors[6587738].message }}
  • Profile picture of the author Baadier Sydow
    What was the outcome of this Sam? I'm pretty interested as I see you're based in South Africa too.
    {{ DiscussionBoard.errors[6587958].message }}
    • Profile picture of the author Craig McPherson
      Hi Marcel,

      When I offer leads to a company and they refuse them I ask them for some info like

      How many quotes to you do before you get a job
      How much profit is in a job

      From here I can work out how much a lead is worth. For example, with a certain type of fencing I know they get 1 job for every 4-5 quotes and they profit an "average" $1800 per job so each lead is worth $300-$450 to the company.

      I know this doesn't help you with a "sale" price but perhaps you could work out similar figures for limo's and work from there.

      PS: I love that template you showed me. I am working on something now and will be in touch.
      {{ DiscussionBoard.errors[6588214].message }}

Trending Topics