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The Business is out there! They need websites...

by Yetisam
13 replies
So I am currently in the process of setting up my on business and getting a email markecting campaign ready.

In my local county there are 51,607 companies

27,281 don't have a website !

Now the stats might be wrong but the company I was talking to that provided this info clean there data against companies house.

So if your in the Uk then the business is there

Sam
#business #websites
  • Profile picture of the author TimGreen1
    It's true there are a lot of businesses without a website but the problem is, if businesses owners don't have a website, they don't realise the value of a website which means it will be incredibly hard for you to sell it to them. Of course, this is not always the situation and sometimes it's an easy sale.
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    • Profile picture of the author michaelplies
      Originally Posted by TimGreen1 View Post

      It's true there are a lot of businesses without a website but the problem is, if businesses owners don't have a website, they don't realise the value of a website which means it will be incredibly hard for you to sell it to them. Of course, this is not always the situation and sometimes it's an easy sale.
      I think the way to get them to buy a website is not to position yourself as a website seller but a business or marketing consultant and sell them on growing their business and getting more exposure and clients. Then explain them the easiest way of growing their business right now is trough internet and social media and mobile etc.
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    • Profile picture of the author Prince Vegeta
      Originally Posted by TimGreen1 View Post

      It's true there are a lot of businesses without a website but the problem is, if businesses owners don't have a website, they don't realise the value of a website which means it will be incredibly hard for you to sell it to them. Of course, this is not always the situation and sometimes it's an easy sale.
      No offense, but that's just an excuse to not take action. Web design is my primary money maker, and I can get 1-3 grand out of business owners that don't have a website.

      It's your job to show them the value, once you've accomplished that, the website/SEO will sell itself.
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  • Profile picture of the author abelamorales
    Also, remember that there are thousands of new business start-ups every year that need websites as well.
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    "Get 1 FREE Free Play Per Day in Sports Betting"
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    • Profile picture of the author Learner4life
      Businesses do need websites. It's our job to show them the 'benefits' of having a website and showing them what this can do for their bottom line profits. We are not selling websites, we are selling them the idea of more customers, more status on line, more exposure etc which ultimately leads to more money, just my 10p worth.
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  • Profile picture of the author JoeRockefeller
    If you show them the VALUE of a website, they will end up understanding the NEED for a website.
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    • Profile picture of the author Yetisam
      I truly believe that there is value for all those people even if they don't see it.

      Just need to get the campaign setup and get my phone ready to dial, never pitched website but should not be as hard as multi million pound energy customers.....

      I think the challenge is going to get them to open then email and then engage with me. So will just need a good title and CTA.
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    • Profile picture of the author MichaelHiles
      Originally Posted by JoeRockefeller View Post

      If you show them the VALUE of a website, they will end up understanding the NEED for a website.
      Bingo. It's in the positioning and perspective.

      A business doesn't NEED a website. In fact, there are many businesses that do just fine without one (in the OP's statistics, around 1/2 in the county?)

      But EVERY business NEEDS a CUSTOMER. A website is a means of helping a business find more customers and communicate with (keep) the customers they already have.
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  • Profile picture of the author EnzoBlaque
    Originally Posted by Yetisam View Post

    So I am currently in the process of setting up my on business and getting a email markecting campaign ready.

    In my local county there are 51,607 companies

    27,281 don't have a website !

    Now the stats might be wrong but the company I was talking to that provided this info clean there data against companies house.

    So if your in the Uk then the business is there

    Sam
    Exactly. People always seem to believe that the market is somewhat saturated in the UK especially in London. This just isn't the case.

    My company serves 'dozens' of new start-up businesses each and every month. So it's simply a case of being visible to those that need your services if you wish to have a steady stream of work.
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  • Profile picture of the author phimc73
    There was an insightful feature recently in the Guardian about how new graduates need to create their own jobs instead of trying to find them. This is precisely the sort of thinking they were describing. Nice idea!
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  • Profile picture of the author nyk24
    well done yetisam and I wish you luck in your business.

    I'm no expert at email marketing but I think you should start with something different marketing wise as email marketing although sucessful if done right is not going to be as sucessful (in terms of concversion rates) as say; door to door, cold calling, direct mail etc.


    In fact I agree that the uk market is less saturated than the american market. It's the only sector in the uk economy that's still growing.....fact!

    However here is what I think is the downside when comparing the two great nations.

    American attitudes are different to English ones. i.e. the English are a bit slow on the up take when it comes to new ideas so need more convincing and I have noticed from sucess stories on here that uk fees seem to be a third cheaper (bad news for us warriors in the uk). Which may explain why we are such mean tippers lol.

    However this got me thinking recently...there's nothing to stop a uk warrior from selling his services in America is there? In fact I get the impression a lot of folks love the accent over the phone and seem to think we are more trust worthy sellers lol.
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    • Profile picture of the author Yetisam
      Cheers for all the positive responses, the market is wide open its just doing it !

      The Reason I am going With email marketing is the following

      I don't have the time or the correct environment to cold call ( 4 kids in a small house)

      I am getting 3.5k sends , and a postal letter to all the new biz in my area over the next 3 months.I Also will get given the complete list of who the email was sent to with contact details. So i then plan to follow the list up using a CRM

      Just deciding on a product to offer for this campaign and a good title for the email to increase open rates.

      Sam
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  • Profile picture of the author Niks24
    There are always new start up coming up with out website.You should not approach them as the website seller,But you should make them confident as what website can do for their business.
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    Served Over 100 customers and there needs with Web and Mobile Apps Development, if you are looking for one please connect with me with good turnaround.
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