Alright, so I had posted over at TMF about some minor successes, but all of those people have put me on the back burner until the new fiscal year. I was not very organized then... but now I NEED to be.
After following a recent thread where John and iAmNameless were helping CJ to attempt to meet his goals, John gave me some great advice too. Personal crap has meant that I couldn't really implement his advice, until now.
So, starting tomorrow, I will be doing just that. I plan to be on the phones from 8:30 or 9:00 AM to 11:30 or 12:00. Then I'll break for lunch since the niche I'm calling is closed for a 1-2 hour block in the afternoon anyway... and then I'll hit the phones again from 1:30-2:00 PM until 5:30-6:00.
These will all be phone closes. I do not have time to run appointments. I will be accepting checks by fax.
Here's what I've got so far:
- My niche is chosen. It's in the health care industry, because I know a lot about that area.
- The fax information sheet I will be sending over to them is done.
- The invoice and other information that the clients will get once they're on board is also done. I did this so I could systematize as much as possible when I need to.
- My fax by email account is setup.
- I have my state centered lead list, which is currently at 1800 with the potential to expand a lot. I used 2 lead generators. My leads have also been scrubbed by me to avoid duplicates and larger chains. This is not perfect, but better than nothing.
- I've raised my prices from what I was doing before. This puts me in a different bracket, but the average client value for this niche minimizes the potential sticker shock, and I will discuss this in my pitch. I want to work smart here, and hard too.
- I've put together a pitch based on JD's methods, focusing on one product, but including several value added bonuses that... at least I feel would be hard to pass up for this niche if they're aware of their own practice needs. Scarcity and exclusivity is built into this on several levels.
- The value added bonuses have a built in trial period and set me up for continuity/passive income as well, at no risk to the client.
- I've partnered with a statewide charity I am passionate about, and will be donating a % of proceeds to them. This is something I will explain to my prospects, and it should add value to their purchase as well, because..if they become a client.... a donation will made in the client's name... and that makes the client look good.
- I also have a referral system in place that would allow prospects/clients to get their product for free ultimately, and to contribute in a positive way to their communities at large.
- Also, in spite of the fact that it might seem stupid, I've written down exactly how much money I need by the end of the week... as well as how much money I would like to have by the end of the month. I've also set a goal to be able to afford some really nice rewards for myself and my family if I can meet these figures.
- If I don't meet the figures, I'll still be happy, and will still reward myself, but I had to get real and lay it out plus put something on my "dream board" or I'd have nothing to "look forward to"
Even if I fight tooth and nail to do it... staying focused and motivated, and not being frustrated or depressed by what all I am dealing with at the moment has been my biggest challenge.. but I am ready to put the blinders on and MAKE A CHANGE.
With my price point, I would only need 1 sale per day to be happy... heck, only one sale per week would make me happy...but 1 sale a day is what I am shooting for, for now.
If anyone has any questions, tips or advice, I'd be happy to hear about it.
But... please note... if you're only going to come around to tell me about what other methods I should be doing OTHER than calling because it's "useless" "hard" "flawed" or whatever... I don't want to hear it right now. Once I have a financial cushion I plan on doing way more than cold calling.