I started working on a local directory and I am considering to monetize it with premium listings and some banner ads.
It came to my mind that the businesses I will be contacting may want a "pay per lead" model to be listed on the directory and this is where I need some advice from fellow offline warriors.
I never worked with the "pay per lead" model and I don't want my directory to be based on it but I don't want to lose any business if they want this model.
I know how pay per lead system works in theory but I have no idea how it works technically, i.e. how to track the leads, any templates?
Any info on the topic will be greatly appreciated.