Using Adwords Click To Call

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I have some local sites that I am currently doing SEO on but they are not generating very many calls. I was thinking about doing some PPC ads using mobile click to call ads and targeting a geo specific area. Does anyone have any experience doing this? I was simply going to determine the cost per call and mark it up to local businesses using a unique tracking number? Any pitfalls or advice? Thanks
#adwords #call #click

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