Honest Feedback for new Website Design

10 replies
Hey Warriors,
I just opened a new website and I was looking for some honest and detailed feedback on the site to give me new Ideas on how to improve it.

According to Google Analytics, one of the biggest problems I have is that people leave the site after landing on the home page. So a majority are never motivated to see our products.

I was hoping for some brutal and honest feedback on how to improve the site to make it a place where customers would want to buy.

The Website:

socialmarketingcafe.com
#design #feedback #honest #marketing #seo #website
  • Profile picture of the author tmoby
    I like the overall design and colour scheme, logos pretty awesome, but I'm not a fan of the coffee mugs, it doesn't really tell you anything about what you do or deals or anything. At first glance it just seems like 3 coffee mugs with social media names on them.

    Also when I scroll down to the pricing chart I think what it is should be above the price - i.e. Twitter followers on top of the 67$ - It took me a couple seconds to see what the prices were actually for.

    Anyways that's my honest feedback, overall nice design though.
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  • Profile picture of the author YourProfessional
    One of the better sites I've seen in a long while.

    I like it, a lot.

    I'm not against the coffee cups - but I do agree about the pricing structure - at first I thought it was 'varying payments' for the same service...

    Where you see Hot Favourite... perhaps you can change it to Get Youtube Fans / Get FB Fans...etc.
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  • Profile picture of the author antac
    Banned
    Pretty neat concept and a neat layout to math it. I like the header and logo they look great. I hope this is a pretty good design.
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  • Profile picture of the author Jason Anderson
    Hi Tom,

    If it were me, I'd reword the paragraph under the turnstyle graphic.

    "Welcome to SocialMarketingCafe.com" ........... is fluff. The entire paragraph is nicety conversation stuff.... What you need is a benefit driven headline. Something that draws your first time visitor in.

    Consider something like this:

    HEADLINE
    "Drive more traffic to your business before your competition does"

    SUB HEADLINE
    "How to attract REAL Facebook Fans, true twitter followers, gobs of Google+ interaction, and actual YouTube views so YOU can earn more business than the other guy"

    Ok...it's not tested or well thought out but I just wanted to give you something, off the cuff, to go off of and brainstorm yourself.

    The point being....focus on your visitor, not YOU. The first sentence is about YOU and your company. It's boring to the visitor and doesn't give them anything to feel like they are really at the right spot. It's just more mumbo jumbo and nice polite stuff they have to read through to determine if they want to learn more ( or stay on your site).

    With this in mind. Have a look at the 4 icons under your Headline/sub-headline paragraph. See if you can work more benefit statements in and mention YOU less and what you "pride yourself" in.

    Next, I would remove the price table on the home page. Replace it with a button that encourages them to learn how. "Learn How Here" or "Click Here To Learn How"

    When they click that, take them to your "About Us" page. Rework the "about us" page to a semi-sales/semi-introduction page. Focus on what YOU do for your clients and stress the BENEFITS. It's not a typical sales page. Consider it a buffer and warm up to get them interested in seeing some details.

    At the bottom of the "about us" page, you can have another button which says: "Want to see some pricing? Click here" or "See our pricing and services listing" or something similar.....you are leading your first time visitors down a path.

    NOTE: I would HIGHLY recommend eliminating your "We Accept Paypal" banner on your "about us" and other page. Who cares? I, as a visitor, don't care at this point. I don't even know if I want to do business with yet...

    I would replace those banner graphics with an optin form of some sort. Get me interested in learning something about you and why it would benefit me to get this information (for free by entering my name and email).

    .....ok, moving on....

    Once you rework your about us page and put a button at the bottom to move them on to the actual sales page....this could be what you now call your "services" page. Get a LOT more descriptive on the services page and treat it as a tradition sales page.

    Whether you keep the tabs to the different service (Twitter Followers, Facebook Fans, Youtube views, Google +) is a matter of preference. Personally, I would make it one longer sales page rich with lot's of graphics. If you keep the tabs, that's fine, just make it more interesting and benefit driven with graphics. At the bottom of each tab....put a button which takes them to the pricing page. THIS is where I would put the pricing graphic that is now on your home page.

    Again, these are just my observations and recommendations. That's what I would do if I were you.
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  • Profile picture of the author JohnnyBattles
    Hey where can I buy one of those coffee mugs? Maybe there's a market for folks like me that like well designed quality mugs (i love the starbucks city mugs).. That's what I thought you were selling at first.
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  • Profile picture of the author TimGreen1
    I think this is a really good site!

    I like the layout but one thing that bugged me was the pricing on the home page. I think it should be in numerical order eg. $27, $37, $47, $67.

    Hope this helps
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  • Profile picture of the author maricelu
    Personally, I would remove that chat feature on the bottom-right, or maybe replace it with something wich shows you are online. Don't know how the rest of the visitors react, but I am turned-off by chat programs telling visitors you are offline.
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  • Profile picture of the author PeacefulCalamity
    It's a really nice site, good designing and animation.

    Personally though, the mugs are a turn off. and I don't know if it was just me, but they were be switched too fast. One second I had my mouse on the twitter mug, before I knew it it was switched over to the youtube mug.
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  • Profile picture of the author vgvetter
    Hey Tom,
    Looked your site over, and here's how it hit me:

    1. Think it's a great idea only because I've into a study on working such into our clients accounts.

    2. Except for your choice of light grey text on black (or sometimes light) background the general layout and colors are great. Like your logo..neat. But, what I really wanted to know more about was illegible (to my old eyes) because of choice of colors. Think I'd stick with the light background and some darker text.

    3. Your message depends on your market... If your selling to internet guys, they 'll get it. Our clients, plumbers, engineering consultants, contractors, and just plain Joe would wonder:
    a). Why do I need this?
    b). If I had it what would it do for my business? (Not my website traffic, but my sales).
    c.) What do any of the abbreviations mean. IP; White Hat; SEO; etc?? These terms are not in their vocabulary and tend to turn off non-computer types.

    If you have any experience or statistics as to the effect has social media has on traffic, and how that relates to sales, that would be a great starting point for my guys. (Your market may be looking for someone just like you).

    Will be interested in how this works out for you.

    Best regards,

    Vern
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  • Profile picture of the author Jason Kanigan
    I agree with Jason Anderson--

    You need to make your main headline more clear. If I wasn't an IMer, I'd have no idea what you did. I'll bet what's happening is regular people are landing there, not understanding what you do, and bouncing off somewhere else.

    Yup, it happens that fast.
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