What are the best Offline services to offer clients?

by Just Jarius 45 replies
I know this is a little bit of a broad question, but I just wanted to know which services do you feel are the best to offer clients?

When I say "best" I am looking for something that is lucrative, can be easily outsourced, offers a real value to the client, etc.

I know there are several services that can be offered but I'm trying to narrow it down to a good few. Don't wanna get bogged down with too many things. Thanks!
#offline marketing #clients #offer #offline #services
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  • Profile picture of the author jaudet
    Website creation. It can be easily outsourced for less than what you will make the customer pay.
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    • Profile picture of the author Just Jarius
      Yea, that's definitely on the list along with Mobile websites and SEO. Just wondering what else was working well for everyone.

      For example, I'm interested in Rep Management, but is that something that can easily be outsourced?
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      • Profile picture of the author StrategicCheetah
        Although I offer various offline services, I always start with Webdesign.

        Why? It's an easy sale for customers who either don't have one or need their current site improved.

        More importantly, it's a great gateway product. Once you sell a nice website optimisation naturally follows, then you can move into Social Media Management, Mobile, or whatever else you specialise in.

        This works well for me.
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  • Profile picture of the author somacorellc
    The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.
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    • Profile picture of the author Just Jarius
      Originally Posted by somacorellc View Post

      The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.
      Agreed, 100%
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    • Profile picture of the author fauche65
      Banned
      Originally Posted by somacorellc View Post

      The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.
      I agree completely.
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    • Profile picture of the author s62731
      Originally Posted by somacorellc View Post

      The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.
      Right on man. Something that you know will deliver results, and that you can implement without hassle!

      If your selling something for the sake of selling it, you're going to have a hard time growing your biz.
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    • Profile picture of the author Gotham
      Originally Posted by somacorellc View Post

      The best service is the one you can offer, speak intelligently about, develop a bulletproof system to deliver, and your market consistently has a need for. Doesn't really matter what that product or service is - just find out what they need and deliver.
      Take this advice. You can only sell what you believe in.
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  • Profile picture of the author TimGreen1
    I think Web Design, Mobile Design and SEO are the best to sell frankly because these are the easiest to say you 'NEED' these whereas PPC campaigns are not so, well, 'in need'.
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  • Profile picture of the author TrumpiaTim
    Mobile SMS text marketing in conjunction with Social Media marketing
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  • Profile picture of the author somacorellc
    It's worth noting for anyone reading this - when I first started going after offline businesses I fell victim to "the more the better" syndrome. I thought if I offered more services, I would get more clients...nope.

    I was doing web design, seo, sms, ppc, reputation mgmt, social media marketing, direct mail, you name it.

    But what I slowly found out was that my core clients - the people that will stay with me forever - they value websites and SEO. That's it. So, I ditched the other stuff. I'm not saying the other stuff doesn't have value, it really does, but 99% of the time I stick to my core services.

    So, now I do those two things, and my business has grown beyond what I could have imagined. My point is, find your groove - find the thing your clients love - and get really good at delivering it to them.
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  • Profile picture of the author Lakshmi SEO
    Social media marketing, Content submissions are the two best to make a try
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    • Profile picture of the author s62731
      Originally Posted by Lakshmi SEO View Post

      Social media marketing, Content submissions are the two best to make a try
      Content submissions? How do you plan on trying to sell someone on content submissions?
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      • Profile picture of the author AskPete
        Right now, 'Reputation Management' has proven to be a great foot in the door technique, because you can educate your Client and have things up and running, with an immediate truly valuable service in a matter of days or weeks, at a time when many are desperate for help in this area and have no idea where to turn.

        Then obviously, once you have delivered real results in their business, you can offer an array of 'Value Ad Services' with ease, through Consultative Sales as their Go to Expert.
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        • Profile picture of the author infinityplr
          Originally Posted by AskPete View Post

          Right now, 'Reputation Management' has proven to be a great foot in the door technique, because you can educate your Client and have things up and running, with an immediate truly valuable service in a matter of days or weeks, at a time when many are desperate for help in this area and have no idea where to turn.

          Then obviously, once you have delivered real results in their business, you can offer an array of 'Value Ad Services' with ease, through Consultative Sales as their Go to Expert.
          Nice one Pete! I am Also scouting for new service or product to offer. And Reputation Management is one of the best of what I think so far. It has been needed by many companies and websites and they do not have any idea who to ask and where to get the services.
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    • Profile picture of the author samuelgraye
      Originally Posted by Lakshmi SEO View Post

      Social media marketing, Content submissions are the two best to make a try
      For content submission what type of sites you are using? Penguin update lost my all website from the screen and want to see all on google.
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      • Profile picture of the author Mekanism
        Originally Posted by samuelgraye View Post

        For content submission what type of sites you are using? Penguin update lost my all website from the screen and want to see all on google.
        was that english?
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  • Profile picture of the author CEOArob
    Tell them that you will set up their own WordPress blog for them for X payments of XXX $.

    I've been successful with that. Mostly because my clients and other business owners have HEARD about blogs, but they are just not confident or they don't know where to go in order to set one up.
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  • Profile picture of the author EnzoBlaque
    Well every service produces income. There is no best. Because at the end of the day you are the one setting your own prices.

    Your success doesn't boil down to what service you're offering. It's all about how you market yourself and your service. It's all about the effort your willing to put into getting out there and attracting clients.

    The harder you're willing to work, the better the pay off. and that goes for any service.
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  • Profile picture of the author henry Argueta
    sms to restaurants. you dorn't need to outsource it, you can deliver the work yourself and it won't take you longer than 2 minutes every time you send out a texts for a client.

    plus they benefit a lot from it. for them its like having their own groupon
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  • Profile picture of the author Obosh
    i think "Social Media Marketing" service is a good one.....
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    • Profile picture of the author CEOArob
      Originally Posted by Obosh View Post

      i think "Social Media Marketing" service is a good one.....
      I know a chick who would go around to different shops around town telling them that they would get increased exposure by setting up fan pages.

      You could set up all these social networking sites and have the owners write content and then just syndicate everything if you want them to rank for a keyword.

      Or you could just help them get on facebook/other social networks.
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      • Profile picture of the author TJ Kazunga
        The best service to offer is one that will provide the best ROI to your clients.

        This will make them love and refer you.

        However, you have to sit down with them to find out what that service will be in their particular circumstances but it works every time!
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  • Profile picture of the author sdentrepreneur
    Here is my short list :-)

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    Connect your Website with My Business Marketing Platform
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    Keyword Research on Where to Place Ads on Google/Yahoo/MSN
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    • Profile picture of the author IMguy123
      edit, sorry I deleted my post because I was assuming. pay no attention to it. thanks
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  • Profile picture of the author jrod014
    lol, don't forget about print! Becoming a print broker was one of the best moves I made. Most, if not all, small businesses need print.

    They need it for brochures, flyers, postcards, business cards etc.
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  • Profile picture of the author John Williamson
    Web design and SEO. My 2 cents.
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  • Profile picture of the author PeacefulCalamity
    To me it sounds like you're looking for EASIEST *and* the BEST. The two don't always correspond.

    SEO isn't the easiest, although outsourcing is possible, the fact is that you constantly need to stay on guard to make sure your customer is satisfied with his ranking and doesn't drop. It's probably one of the most useful things for a business online rather than just having the website itself. But is it easy? Not always. YMMV.

    Webdesign is the easiest to sell and the easiest to outsource, imo. One time deal, you get your foot in the door with whatever upsells you choose to give.

    Mobile webdesign isn't a tough sale, but it'll take more convincing than classic webdesign. It's definitely the easiest to create and outsource if you can't make awesome designs yourself.
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    • Profile picture of the author Just Jarius
      Originally Posted by PeacefulCalamity View Post

      To me it sounds like you're looking for EASIEST *and* the BEST. The two don't always correspond.
      You're right, that's EXACTLY what I'm looking for! lol But I agree, you can't necessarily have both.

      Thanks for the suggestions everyone, keep em coming!
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  • Profile picture of the author vgvetter
    The way I see it...

    My client needs business, and I need income... so..

    1. Track his site to be able to determine traffic sources, pages viewed, & time on site. Evaluate quality and quantity of traffic... Less than 1 min on site by a FB visitor that probably won't become a customer is worthless as is short time traffic from paid directories or other marketing efforts for which he's essentially buying traffic. Site content has to keep visitors interested, time on site high, and bounce rates low. "How to" type content holds peoples attention.

    2. Make sure he's getting all the visibility he's paying for from other memberships or affiliations. BBB, C of C, Trade Organizations, Dealer or Distributor affiliations, etc.

    3. Joint venture with other trades his customers may require. An air conditioning guy may need the services of a sheetmetal man, an electrician, a plumber, a roofer, a painter... Whatever the business, one firm usually relies on other trades, crafts, or specialists to occasionally assist. And usually he finds someone he can count on and works with that person exclusively for years. These other individuals may or may not have websites (potential customers for you?), and if they do swap some ad space. More visibility for all at low cost.

    4. Establish a monthly blog. Every operation has some kind of experience monthly in terms of, accomplishments, business changes because of laws, training, weather, seasonal specials or something. You can always come up with an introductory offer for 1st time customers. Use the blog to have monthly website specials, discounts, or whatever that ties the site into sales. If it came from the site, the customer gets am x% discount. This identifies the value of web traffic.

    5. Offer an opt-in newsletter. The blog content becomes the newsletter content. He's letting his customers know he's still there and that he values them and gives them a shot at his specials.

    6. Become active in one or more social networks his customers enjoy...How to tell ?... Do an online poll. Use blog content as network content.

    As TJ said above "best ROI to your client" ... Would hope the above efforts will increase your client's sales, (and perhaps require your help on a continuous basis).

    To be honest, am only on step #2 with one of my guys and it will take the rest of the year to prove the strategy, but so far, so good.
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  • When it comes to offline marketing, at the present many people are interested with SEO strategies because of its instant and high results and as I believe SEO is the best and quality offline strategy that we can offer to clients to gain more business.
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  • Profile picture of the author bawo
    I'm starting a webdesigning business, seems like a good service to offer.
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  • Profile picture of the author go4glory
    Webdesign and SEO are the simplest not necessarily easy ones to market to your clients.
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  • Profile picture of the author vndnbrgj
    I offer traditional marketing on the front end.... online marketing only comes into play around month 9. I help business owners increase their business by at least 25% without spending any more money on advertising. As far as being outsourced, I am sure you could hire some consultants to meet with clients on your behalf. As far as being lucrative, I get at least $3k per month with
    a 12 month agreement. What I do isn't difficult. I just offer true marketing consulting.
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    • Profile picture of the author MIB Mastermind
      I do something very similar and use online marketing as a back-end offer, I never
      lead with online marketing. In a rare case where they're already getting traffic to there site I will then help increase there conversions and optimise there sales process.
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  • Profile picture of the author MIB Mastermind
    The best strategy to start with a "cold" client is one that can put £££ in their pocket
    in the quickest possible time and with the least cost/risk to the client.

    Nothing gets you more credibility faster than making them money before you ask for money, when I start with a new client in a new niche I always do the first campaign (or % of campaign) for free.

    The first campaign I implement is reactivating past customer/clients, almost always this is done by email as there is little cost involved (although reduced response) this helps validate me and put x£ in the clients pocket usually within 10 days, I guarantee a minimum of £10k with in 14 days.

    Works like gang busters as long as your good at prospecting and pre qualifying.
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  • Profile picture of the author vndnbrgj
    Another option is working on a contigency basis.
    Ask your qualified prospect if they would be willing to give you a quarter for every dollar you brought in. If that is still too much you can negotiate something lower like 15%. Then you provide all the services that will increase their revenues and just get paid on the back end. No risk to the business owner, but their is tremendous upside to you if you and your marketing can really do what you say it can. If the business is bringing in $100k a year, and you can get another $50k in the business in 90 days, which is simple, you would make $12,500 or you can sell some product someonw is pitching in the WSO section for $500..... your call.
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    • Profile picture of the author rapatterson
      Lead gen sites and reputation management. Both can be easily outsourced.
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      • Profile picture of the author Just Jarius
        Originally Posted by rapatterson View Post

        Lead gen sites and reputation management. Both can be easily outsourced.
        Thanks, can you suggest any resources for getting these outsourced? Particularly Rep Management?
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        • Profile picture of the author Mekanism
          Originally Posted by Just Jarius View Post

          I've been thinking about doing something like this. The only thing I was wondering was how would I show/prove that it was my marketing that was bringing in the additional revenue? I can already see some business owner trying to rip me off.
          you can definitely track things like clicks and calls. but to track the number of new customers....much harder. even more difficult to access the value of those customers. you're probably best getting paid per lead rather than getting paid a commission for revenue.

          Originally Posted by Just Jarius View Post

          Thanks, can you suggest any resources for getting these outsourced? Particularly Rep Management?
          i've tried lots of outsourcers. you just can't trust them. best to hire your own freelancers and train them yourself so you can watch their work.
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    • Profile picture of the author Just Jarius
      Originally Posted by vndnbrgj View Post

      Another option is working on a contigency basis.
      Ask your qualified prospect if they would be willing to give you a quarter for every dollar you brought in. If that is still too much you can negotiate something lower like 15%. Then you provide all the services that will increase their revenues and just get paid on the back end. No risk to the business owner, but their is tremendous upside to you if you and your marketing can really do what you say it can. If the business is bringing in $100k a year, and you can get another $50k in the business in 90 days, which is simple, you would make $12,500 or you can sell some product someonw is pitching in the WSO section for $500..... your call.
      I've been thinking about doing something like this. The only thing I was wondering was how would I show/prove that it was my marketing that was bringing in the additional revenue? I can already see some business owner trying to rip me off.
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  • Profile picture of the author Lopaca
    I have to say everyone has offered valuable advice but I think many marketers have become too focused on the same thing and not looking at the bigger picture. We all know that helping local businesses with online resources is something they need and many have no idea how to do themselves and as such regardless whether you provide SEO, PPC, Rep management, social networking and all the other suggestions in this post, you are doing a good thing. The best part is where there is a need there is a good chance that you can make a pretty good living. As I stated at the beginning of this rant. Many Marketers are missing a very important part of the marketing equation. If you are offering any of the services listed you are probably only offering half of the total marketing process. There are two sides to the marketing process, customer acquisition and customer retention. 95% of marketing services (regardless of the services they offer) only provide programs that focus on customer acquisition and ignore the customer service and customer retention side. Believe it or not there is 6 to 7 times more profit in keeping customer content and coming back than trying to find new customers.

    My post here is not to make a cheep promo but for those that offer any type of offline services we can enhance your services and we do it all. You don't need any more tools than you already have. I would be happy to talk to anyone who might be interested. We will also be putting up a WSO this week so if you want to PM me feel free to do so and I'll send you the info.

    Other than that I want to add that if your out there helping local businesses my kudos to you. Small local businesses are the backbone of our economy and whatever we can do to improve the bottom line for these business owners is what will stimulate local economies. We do this by helping to prevent the displacement of locally owned, independent businesses, ensuring ongoing opportunities for entrepreneurs, and advancing citizen engagement in directing the development of their local community.

    Independent locally-owned businesses are essential to a vital local economy. They use the goods and services of other local businesses, serve as community hubs, and are vital components of healthy neighborhoods and strong city centers. They're where the locals go. They're owned by our friends and neighbors, or maybe even by you.
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  • Profile picture of the author Mekanism
    offline services are all the same. i've learned to just take each client one at a time and offer what you think they need. theres no service that i say "i dont do that"
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  • Profile picture of the author atrbiz
    I have found selling web design is the easiest to get your foot in the door, then you can upsell them on SEO, etc...just like other Warriors have stated.

    Best of luck,
    Ahmad
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  • Profile picture of the author infinityplr
    Originally Posted by Just Jarius View Post

    I know this is a little bit of a broad question, but I just wanted to know which services do you feel are the best to offer clients?

    When I say "best" I am looking for something that is lucrative, can be easily outsourced, offers a real value to the client, etc.

    I know there are several services that can be offered but I'm trying to narrow it down to a good few. Don't wanna get bogged down with too many things. Thanks!
    A reputation management service? Just a thought. You can target any website and ebusiness out there who are experiencing some problems with their 3product and company name. plus the service is just like with SEO.
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