This is why so many OFFliners fail...No Mtter How Many WSOs They Buy

Dear Warrior,

This is not to slay any WSO. I have bought a lot and have learn a great deal from them.

However, this is to reveal something I believe they leave out. So here goes. . .

If you're trying to get into the offline niche, and have failed so far, here's one reason why.

You are trying to succeed too fast!

Offline is different from online.

But I suspect most people who come offline from online try to make it work like online.

I'll explain.

Online, someone can read your salesletter and buy immediately. Offline, it's not quite so.

Here's why:

For one mostly they're hearing about you and your business for the first time.

Secondly, offline service prices are huge. I don't know how much others charge but the least I charge in my country (Nigeria) the equivalent of $3,000 starting out and $1,000 monthly for maintenance (and that depends on what I'm doing for the client). Todate I have about 6 clients. (One of them is a huge cash cow for me).

Now, it's easy for someone buying online to PayPal you $17 for a course. It's not easy for a business owner who's still as skeptical as hell about what you're offering him to just give you $3,000 or $10,000.

For that to happen, you must DEVELOP A RELATIONSHIP.

Let me tell you a story.

I once was pursuing a Thai restaurant here to sell online marketing services to them.

I couldn't meet the owner and was always directed to the accountant. I made two presentations (the second time, the rain beat me so thoroughly I was soaking wet and dripping water while making the presentation!)

Anyways, I had to go back a third time, to make the presentation to the same person BEFORE they were confident enough to inform the owner, but when they did, they were already convinced.

This whole process lasted almost three months.

If I didn't know what to expect, I would have given up and gone home sucking my thumb and lamenting that offline marketing doesn't work.

If you are having difficulty closing your offline clients, here's a consolation.

It takes TIME to develop a relationship.

Don't try and get lucky on the 1st date. In most cases that ain't gonna happen.

Have a solid process for mailing your prospects, and reaching them and of course, have a solid closing process. And don't worry if they drag out the process. ant times, they're trying to know if they can trust you.

Also here's a secret resource for getting good and becoming a legend in the offline biz.

Small Business Success | Successful Entrepreneurs | Small Business Coaching | Booked Solid University

In my opinion, it's the absolutely best resource for getting serious dough as a consultant.

Anyone else have some more ideas and insights on this? Let's have it.

Regards,

Ron.