I've seen a lot of people adopt the Bob Ross model on here of putting a bunch of ads together and using the EDDM program from the USPS to get them out to clients.
I'm wondering if anyone has ever thought about putting together this same model but sending kids out to deliver them by hand?
I don't know what you'd pay now. Let's say it was $.08 per house I'll bet a kid could get $7-8 per hour in delivering them. You could also instruct him or her to pass over foreclosures, empty homes, and point them to the exact neighborhoods you wanted.
The drawback is that you'd have to manage the kids and make sure they were honest in getting them out. The drawback with the USPS is you don't know if they get delivered either (the last time I did a mailing I counted exactly and the USPS called me a few days later with the 'extras' that there weren't houses for. It was about 150 out of a mailing of 2000. I wasn't too impressed and it made me realize that I've got to be careful with them. Pay for 2000 sends and only get 1850 done)
If you were to do this, though, you'd save 6.5 cents per home. So on a mailing of 10,000 (what Bob recommended to make your 5k) you'd save $650. If you've got 2 going out every month you'd save $1300. That could be almost enough for a base pay for a commissioned sales person.
What do you think, is the extra $650-$1300 in your pocket worth the cost of managing a kid to get these out over the course of a week?