Need some advice on local offline websites

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13
Hello all,

I learnt from a WSO a couple of months back in putting up local offline business websites and ranking them. I now have a local business website ranking at No. 1 and a few on first page. What is the best way to go about selling this website off? Was thinking of emailing those in the 2nd 3rd and 4th page buys to see if they are interested. Any sample letters that i can refer too? Thank you for any help!
#offline marketing #advice #local #offline #websites
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    • I feel like you joined the same program I did...sounds like a familiar experience.


      To OP.


      There is money to be made, and since you are ranking sites, you are doing fine.


      Read through about 400 posts here at WF in this "online" section and you'll see a LOT of different things people are using/trying to get business.


      A lot of people here have "systems" and a lot of people here have "things that work".


      Systems (in MY opinion) are things like emailing people with various gimmicks, or emailing in general, or using various forms of alerts and craigslist and some other thing and mix it with that thing, wait 3 days mail people and do a rain dance then wait.

      Or whatever.


      A system like emailing may work for you, and it probably will not. Unless I just have ****ty luck every single day of my life, then trying to get the attention of a local business by email just doesn't work...FOR ME.


      I'm rambling.


      Call some local businesses and offer them your services. That is what seems to work on this forum more often than not. People have systems (which they will gladly sell you here) that may work here and there, but calling people up seems to be the method that works over and over and over again for most.


      Hope that helps a bit.
      • [ 1 ] Thanks
  • I think you are supposed to rent those types of sites, not sell them them off entirely. However I've never rented a site before, so couldn't tell you how that works.

    But search for 'renting sites'. I'm sure someone here can help.
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    • I also tried this a fair number of years ago. I set up some sites, populated them with information covering local trades/professions in the niches, and added Google Adsense. I got them to number one in their respective localities, making a decent Adsense income, and recording good visitor totals.

      I then offered them to everyone I had listed with the idea that they cold probably advertise their own company exclusively. No takers.

      So I then tried selling advertising space to those same people who had to be benefiting from the traffic I'd created. No-one was interested.

      In the end I just took the sites down. I could have kept them up for their Adsense value to me, but I was just plain disappointed with the entire project.

      Finally, you may find more positive help if you post this same question in this forum: Offline Marketing Discussions.
  • TQ all... Will try the other forum as suggested...
  • Instead of renting these sites; why not use them as lead generation. If they are ranking, then they should be getting traffic - your Google Analytics will let you know how much traffic you're getting.

    What are those visitors currently doing when they land on the site - is there a call to action? If not - then set yourself up with a Twilio account, add that number to the site and have the number send those calls to the business who agrees to pay you for those referrals.

    So you still own the site, but you are selling them on the leads you are sending them. What offline business owners want is more paying customers. They don't care about search engine ranking, Facebook accounts or any of that - they just want more customers. Give them that - and you'll get them to pay you.
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    • TQ very much for the good suggestion. Anywhere or any WSO I can pick up regarding selling these type of leads? I am totally new in this area. Thks again.
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  • Great post Tknoppe. You are absolutely right. Look at the insurance industry, for example. Most of the high ranking websites for insurance related keywords are owned by "lead aggregators." They use their SEO skills to lure in people that are looking for insurance, and then gather their information. They then sell this information to insurance companies, who are willing to pay top dollar. Look at it like this ... a lead aggregator can sell a single prospects information to 10 different companies, for a few bucks each. That means every single prospect who comes to their site and fills out some information, can yield about $30-40 for the lead aggregator company.

    It's a winning model.
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    • [1] reply


    • It's smart for them to do it this way. But I believe a lot of work to be down. Might need to do outsourcing in this case
  • local newspapers, ads and some really attractive deals for users will be much beneficial.
    • [ 1 ] Thanks
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    Need some advice on local offline websites

    Hello all, I learnt from a WSO a couple of months back in putting up local offline business websites and ranking them. I now have a local business website ranking at No. 1 and a few on first page. What is the best way to go about selling this website off? Was thinking of emailing those in the 2nd 3rd and 4th page buys to see if they are interested. Any sample letters that i can refer too? Thank you for any help!